What is CPA (behavioral) billing?

CPA (Cost Per Action) is an advertising billing model. As the name suggests, billing is based on action (Action) as an indicator. This action can be registration, consultation, adding to the shopping cart, etc. Advertising companies and media companies often use CPA, CPC (Cost Per Click), and CPM (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) to measure advertising prices.

Data expansion

The CPA (Cost Per Action) pricing method refers to charging based on the actual effect of advertising, that is, based on the valid questionnaire or order responded, and There is no limit to the amount of advertising.

The CPA model fully considers the interests of advertisers but ignores the interests of website owners. It has been resisted by more and more website owners.

Website owners are generally unwilling to use high-quality advertising space to place CPA ads for unpopular products, because the biggest problem is whether the ads will trigger netizens’ consumption behavior or other subsequent behaviors (such as registering an account, etc.) after being clicked. The decisive factor does not lie in the website media, but in the many factors of the product itself (such as the product's popularity and cost-effectiveness, the credibility of the company, etc.) and the acceptance of online consumption by today's netizens. Increasingly, Website media have rejected the CPA model after practice, and it is difficult to find suitable online carriers for CPA paid advertising.

Reference materials:?Baidu Encyclopedia--cpa (advertising term)