Joke Collection Website - Public benefit messages - How to write a headline copy from the media? These six headline creation tips are suitable for beginners.
How to write a headline copy from the media? These six headline creation tips are suitable for beginners.
But no matter which form you choose, if you want to win the favor of the platform or users, you must pay attention to an important factor-title copy.
Good title copy can improve the probability of video recommendation. We can guide users to leave messages, praise and other interactions by asking questions or rhetorical questions, so as to improve the probability of works being recommended accordingly.
Two functions of the title core
1. Let users have the impulse to watch.
A concise title, a complete description, or leaving questions will help users to understand the video. The skill forms shared above are all from the user's point of view, so that users can make interactive messages after seeing them.
2. Let the platform recommend accurate users.
At present, most self-media platform recommendation mechanisms are machine audit+manual audit. Therefore, the higher the domain-specific vocabulary in the title, the more accurate the recommendation.
For example, when writing a title, lay out some common industry keywords according to your own positioning field. For example, for skin care accounts, you can use words in exclusive fields such as skin care, make-up and lipstick in the title. Then the users recommended by the system are all people who like skin care, which greatly improves the recommendation probability of works.
Share the writing methods of several titles, and simply master the title copywriting skills.
Mode 1 arouse/express gratitude form
"Thanks to the people who grew up with us."
"I waited for my wife for a long time and didn't catch up with her. Looking back, I saw that she was buying peanuts that she didn't like at all. Gratitude made me meet a really kind woman. "
The second way is to seek praise and attention.
"I stayed with my friends all night, and I was exhausted. I fell asleep after sending the video."
"You want to" leave people worry ". I tried my best to shoot for nearly four hours, and the calligraphy moved out, encouraging me to praise. "
Mode 3 Praise/Praise Form to People
"I was awarded this title. Today, I finally became a glorious armed police soldier. "
"Sanlitun flower grandpa, does anyone know? I once sold potted plants to save my son's surgery expenses. I didn't beg or overcharge, which is admirable! Poor wind! "
Mode 4 Curriculum Value Table
"Fast lobster eating skills in one second."
"Small coup of life: What should I do if the oil filter of the range hood is difficult to clean?"
Interesting description form of mode 5
"Sweet potato was born 15 days, a little disgusted with the eyes of the new moon."
"The boss is here. Who did the boss let go today? "
The sixth method is sympathy/sympathy for readers.
"34th birthday, no girlfriend, no cake, night shift at night! My oppo phone has been charged for 5 minutes, but I can't find anyone who has been talking for 2 hours! "
"The mother monkey didn't let the little monkey eat bread, so she ate it all herself. The last cry of the little monkey is really pitiful. "
Excellent titles can be said to be the crowning touch of the whole video, and also the condensation point of the whole video creativity.
When we conceive the shooting content, we should think about what kind of title can express the meaning of the video well and reflect the focus of our content on the title.
I'm Lao He, and I regularly share some knowledge of self-media skills. Welcome to communicate and grow together.
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