The meaning of the second kind of e-commerce

If you are now engaged in online or even offline product promotion and sales, whether you are a manufacturer or a merchant, you should know what "second-class e-commerce" is, so that our products can accurately target users who match the products and spend small money to do big things. Today, the operation team of Erlang Tea Generation will explain to you the meaning of secondary e-commerce.

First of all, in fact, Taobao, Tmall, JD.COM and other e-commerce platforms can only be counted as traditional e-commerce, also known as "first-class e-commerce", and the users they face cover most urban areas and users with different consumption levels. However, the products of most small and medium-sized manufacturers or businesses are relatively single, and the range of consumers is limited. In order to do great things with as little money as possible, a new concept called "second-class e-commerce" has been put forward in recent years.

The "second-class e-commerce" mainly faces relatively old consumers who are mainly distributed in third-tier or even fourth-tier cities, which is the so-called "sinking market". Through Tik Tok or Aauto Quicker, short video advertisements that are most acceptable to these consumers are pushed in the form of information flow advertisements, products are introduced and ordered, and then the products are delivered to consumers by parcel post or cash on delivery. This kind of publicity and sales method is called "second-class e-commerce".