How should companies choose?

WeChat has replaced many social software in the past. Everyone deals with WeChat almost every day. Merchants are paying more and more attention to mobile traffic. Bulk SMS software has also been enduring and experienced. Experienced yet stylish. The main traffic of WeChat marketing and SMS marketing comes from mobile phones, but there are differences and similarities between the two! Today, we will talk to you about the difference between SMS marketing and WeChat marketing and who is better. Comparison between SMS marketing and WeChat marketing 1. Applicable group WeChat is more suitable for young people or people who use smartphones. They need to slowly find customers from the beginning, which may not be suitable for all enterprises; SMS is suitable for all walks of life, and enterprises only need You can send text messages once you know your phone number. 2. Open rate WeChat is relatively private and not as open as SMS, so in terms of open rate alone, SMS is definitely far ahead. 3. Reach rate Whether it is WeChat or SMS, the reach rate is very high. However, you need to add friends on WeChat before you can send messages, and you need to follow the WeChat official account to view it. Relatively speaking, mobile phone text messages can be successfully reached only by entering the mobile phone number, and the arrival rate is higher than WeChat. 4. Network When the network coverage is poor or the signal is poor, the message delivery rate of WeChat will be delayed, but as long as the mobile phone has a signal (even if there is only one bar), the text message can be received. 5. Marketing foundation The market foundation of SMS marketing is relatively mature. Many companies have their own databases, and they can also obtain user information through related means. However, WeChat has caught up from behind and can obtain some accurate information through user authorization, such as user preferences and user needs, and can also communicate and sell with users in real time. In fact, SMS marketing and WeChat marketing are currently the most popular marketing methods. As operators and marketers, they can choose multiple marketing directions according to their own advantages and conditions. In the future, SMS marketing and WeChat marketing will definitely become a new trend. Is SMS marketing better or WeChat marketing? For new companies, SMS marketing is obviously more suitable, because WeChat cannot do overseas investment-adding friends, which blocks many new companies, but SMS only requires a mobile phone number to send users Send marketing messages. But for new or old companies with a certain user base, WeChat marketing is obviously more suitable - low cost and higher transfer rate. You might as well think about it: How long has it been since you used text messages to forward messages to others? Do you use WeChat to share information with friends, family, colleagues, and classmates every day? This is the forwarding rate. Therefore, SMS marketing and WeChat marketing are like both good and good. There is no one who is better and the other is worse. There is only one who is more suitable for the enterprise. Why use short links in marketing promotions? Advantages of short links: 1. Content needs (shorten URLs to meet character limit and save costs). The short link function replaces the original lengthy URL with a short URL, shortening the length of the text message and reducing costs. SMS messages are charged according to the length of the content. Shorter links are more beautiful and save money. 2. The introduction is beautiful and the visual effect is good. By placing short links in text messages, the click effect of text messages can be statistically analyzed, and then the effectiveness of text message sending can be determined, providing auxiliary basis for member operations and refined management. Original links (especially links with parameters such as Taobao) are often long and not beautiful enough. Shortening the link length through short links can improve the visual experience and increase the click rate. 3. Increase the purchase rate. With short links in text messages, users can directly Click to reach the corresponding page, which is more convenient to operate and more conducive for customers to make purchases. 4. Statistics needs (web page traffic statistics, click statistics, etc.) Some short link platforms have the function of counting clicks (for example, small code short links). In this way, the number of link clicks after the text message is sent can be easily counted. Facilitates performance measurement.