How to do a good job in the campus WeChat public platform?

A person runs a popular official account of campus WeChat-Huasoft WeChat, which belongs to the media and is unofficial. At present, the official WeChat account has more than 6,000 followers (about 10000 in the school). Of course, this small achievement is not worth mentioning. There are countless people with better accounts than me, and there are many official accounts of campus WeChat with tens of thousands of fans. I am writing this article to answer this question. I just want to sum up and share some of my operating experience, hoping that more fans can come to communicate and attract more attention.

I only know a few lines of code, I can't do the background development of WeChat, and I hardly promote the official account of WeChat offline. However, how can these fans pay attention to this platform? I summarized the following points:

First, understand the audience.

The main audience of "HuaRuan WeChat" is obviously HuaRuan's teachers and students. Because they are students in the same school, it is easier for me to understand these audiences.

Second, find out the pain points

After understanding the audience, it is necessary to tap the "pain points" of the audience. What are the "pain points" of Ruan Hua students?

School notices and other information are sent to students through traditional channels such as e-mail. It is very troublesome for students to get the notice information at the first time, so this is a "pain point".

Usually, in the school QQ group and forum, you will see someone asking for the phone numbers of some teachers. Because you want to call the teacher for leave, but you don't know the teacher's phone number, it is very troublesome to ask around, which is also one of the "pain points" of students.

It is very troublesome for students to go to the check-in machine to recharge and wait in line for half a day. Even if there is an online recharge website in the future, it is very troublesome for students to turn on their computers to recharge online. This is another "pain point".

There are many similar "pain points". Of course, different schools have different situations.

Third, find the right position.

Finding the right positioning is what the platform of "China Soft WeChat" should do. Generally, the WeChat public platform has two contents to do, one is to push articles, and the other is to provide functional services. Based on these two contents and my understanding of the "pain points" of these audiences, I have made the following positioning for "Huasoft WeChat":

① Push wonderful China soft information, emergency notice and other convenient news from time to time.

(2) You can query the teacher's telephone number, school calendar and other information. You can also complete the recharge of one-card and network fees.

Finding the right position is not only convenient for being yourself, but also allows others to know who you are, what you do, what problems you can help me solve, and why I should pay attention to you.

The fourth is to make a good platform.

After accurate positioning, it is to make a good platform from the "pain point".

Let's talk about pushing articles first.

Starting from the "pain point" that "Ruan Hua students find it difficult to accept the notification information", we can push the notification information to students through the public platform at the first time. Facts have proved that students are very concerned about this kind of information, which also gives students reasons to pay attention to this platform.

In addition, you can push some articles aimed at China soft-writing students, and then find some points to spread, so that fans can spread, increase account exposure and bring more fans.

Let's talk about functional services.

Starting from the "pain point" that "Ruan Hua students can't find the teacher's phone number", I developed a function of "checking the teacher's phone number". I collected the phone numbers of all the teachers by searching the courseware of each teacher, and entered them into the backstage of the official WeChat account one by one. Students can get the phone number of the teacher by sending the teacher's name to the platform. I don't know technology, so I developed this function in the most stupid way, and now people use this function every day.

Starting from the "pain point" of "Ruan Hua students' meal supplement card", I developed the "one-card recharge" function. When our school was able to recharge online for the first time, I found the website address of the mobile phone website for recharging with one card and entered it into the backstage of the official WeChat account. Students can get the website address for recharging the card anytime and anywhere by sending keywords to the platform!

After that, I developed several small functions in a similar way.

Verb (abbreviation for verb) simple promotion

Do a good job of the platform and then simply promote it, and the number of fans will naturally come up.

Online promotion: release promotion information to QQ groups, forums, Weibo and other channels.

Offline promotion: A small advertisement was posted next to the storage machine, telling students that "Huasoft WeChat" can be used as a meal card anytime and anywhere, so the number of fans soared.

After that, it was promoted by students' word of mouth. The number of fans has grown steadily.

Summary: To make a good public platform, we should return to the most essential thing-to make a good platform and serve fans well.