How to do SMS marketing well in beauty salons

1. Raise awareness: let customers know about the club;

2. Promotional advertising: promotional information and promotion of new projects;

3. Enhance the affection between customers: holiday greetings, weather reminders and birthday reminders;

4. Remind customers: the reminder of nursing cycle and the maintenance knowledge of weather change;

5. Disseminate correct professional knowledge: guide customers with correct nursing knowledge.

Matters needing attention in using SMS in beauty salons:

1. Don't advertise at the beginning, start with 3, 4 and 5 above, especially some dormant customers and marginal customers;

2. The sending time of SMS should be after 10 in the morning and not more than 8: 00 in the evening;

3. It is best to send the three weather items one day in advance;

4. Don't send short messages intensively, and 1 and 2 items should not be sent more than twice a week. Items 3 and 4 should be sent on weekends, festivals or when the weather changes, so as not to make them tired of receiving text messages;

5.4, 5 projects once a week;

6. It can be decided according to customers' habits, and it is not necessary to copy mechanically.