How to plan a maternity and baby store opening event

My experience when I first joined Beibelam

1. Purpose of the maternity and baby store opening activities:

1. The public through the maternity and baby store image, winning the attention of major media.

2. Gather popularity through opening activities, show a new image of the maternal and infant store, and increase visibility.

3. Through opening activities, strengthen the local influence of the maternal and infant store and promote sales.

4. Through unique forms of activities, attract the attention of the public and the media and improve the communication effect.

2. Early-stage maternal and infant store publicity plan:

The success of the maternal and infant store opening event is determined by whether the early-stage maternal and infant store publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be guaranteed. You must have this awareness in mind. It is better to postpone the opening than to be sloppy in early publicity.

Preliminary publicity methods and specific operations:

1. Home-based publicity in the community: This is the most direct and effective means of operation.

2. Promotional leaflet attached to the newspaper: The design of the promotional leaflet should be clear at a glance, and the theme of the activity should be obvious.

3. Temporary notices from newspapers and TV media: Publicity is carried out within one week before the event. Generally, it is temporary and concentrated publicity. Building momentum is very important.

4. The opening announcement of the mobile phone SMS platform: there is no need to send it randomly all over the sky. It can be sent in the form of satellite positioning and concentrated on all development real estate and building materials markets, that is, positioning sending.

5. Of course, taking into account the actual situation at the time, other effective methods can also be used for publicity.

3. Design of promotional content for maternal and infant store opening activities:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized. Eye-catching. At the same time, the promotional content should be designed to be relatively lively, such as price discounts, promotional gifts, etc., and you can even use prize transfers, draws, etc.

4. Creation of the on-site atmosphere for the opening of the maternal and infant store:

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be great. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. One of the purposes of the road show is to attract the attention of customers who come to visit and accurately find the location; in addition, it can also attract the attention of all citizens and even the media, which is also a supplement to the creation of the on-site atmosphere.

5. Training and arrangement of personnel for maternity and baby store opening activities:

On-site order issuance personnel must be arranged in place. In addition to issuing order pages, they are also responsible for maintaining on-site order. It is best for the salesperson who communicates with the community in the early stage to issue the order. They can eliminate the strangeness of customers who have been promoted, lead these customers directly into the store, and be mentally prepared to sign orders, and the success rate is relatively high. The number of shopping guides must be sufficient, and logistics personnel must also be arranged in place.

6. On-site control of maternal and child store opening activities:

Weather concerns, water and electricity arrangements, dedicated personnel for different product areas, preparation and replenishment of related materials, etc.