The editorial department of a university writes a press release with an autograph, where it is and how to write its own name.

Write the name of the department at the bottom right, and the date below, such as the name of the editorial department of # # University.

Six elements of news: including "five W's": who (who), what (what), when (when), where (why) and "one H": how (how), that is, time, place, people, the cause, process and result of the event.

Clarifying these six elements has three major effects on news work:

First of all, it helps reporters to quickly understand the main points of each fact when interviewing news.

Second, it helps reporters to quickly grasp the news focus, especially in the writing of news leads.

Third, it helps to understand the nature of news genre.

Extended data

Publishing method

1. Hold a press conference, invite the industry and mass media to attend, and the corporate press spokesman will publicly release major corporate news. This way is very expensive for enterprises, and only large enterprises with certain social popularity have such appeal and media attention.

Second, cooperation with public relations companies can save a lot of things. Public relations companies are more professional in public relations communication services, and their resources and service processes are ready-made. Public relations companies dig up corporate news events, write press releases, and then publish them to major domestic media through the company's media resources.

Third, enterprises independently establish media relations. Large enterprises generally have their own brand department, marketing department or planning department, and there is a media manager in the team to engage in media relations. If the enterprise has important news, it will release it through these media relations. The advantages of this method are relatively direct and fast, and the cost is low; Disadvantages are that the work is difficult, the media scope is small, the number of manuscripts is limited, and the release rate of manuscripts is low.