What should be written in the publicity plan?

The publicity plan is divided into pre-conference publicity and on-site communication.

First, pre-conference publicity

1, leaflet publicity

[Source]: exquisite leaflets provided by sponsors (such as company profile, latest products of merchants and event location)+questionnaire survey conducted by students' union (the answer can be found in the leaflets).

[Publicity place]:. . . . The East, West and South Campus of the University

[Effect evaluation]: It can deepen students' understanding of your brand, have a good impression on your brand and publicize it automatically.

2. Banner publicity: 0.8m * 12m red stripe+painted text (1-2 stripe)

[Banner content] Such as China Mobile Pearl River. . . . The university fashion show was a complete success!

[Hanging mode]: You can hang three campuses at the same time, from the beginning to the end of the cooperation, about one month.

[Effect evaluation]: Banners with long time and large font can play a long-term publicity role for a period of time, with a long influence and a wide range.

3. Poster promotion

[Source]: Posters made by the Students' Union, in which posters provided by sponsors or businesses are highlighted and posted in a prominent position in the school. (Poster size: 100 mm * 80 mm)

[Effect evaluation]: Exquisite pictures attract students' attention and are closer to their lives, making this activity and business a hot topic in this issue.

4. SMS publicity: announce by SMS, such as the time, place and project of the event. (2 ~ 3 times)

[Effect evaluation]: Through short message publicity, students can know the information in time, which is helpful to publicize product trends and offers and has the effect of reminding them from time to time.

5. Broadcast publicity: publicize the whole school through Jiangsu University of Science and Technology broadcasting station before and during the party, and render the activities and businesses in an all-round and multi-angle way, highlighting the key points.

[media]:. . . . University radio station. And you can order songs regularly in the name of the merchant (about a week).

[Effect evaluation]: through influential school radio stations, all-round and multi-angle rendering activities and businesses, highlight the focus and timeliness of your products; At the same time, it can play a subtle role, so that students can unconsciously remember your products.

6, large billboard publicity; Advertising billboards about merchants made by the Student Union highlight the products of merchants on the layout, and the content is provided by merchants (250mm*200mm+ deep painting+pictures).

[Source]: A billboard about your company made by the student union, highlighting your products on the board.

[Publicity place]:. . . University (East Campus) Qin Fenlu Poster Column (Crowd Center). There is also a poster column opposite the canteen in the West District and a poster column in the South District.

[Effect evaluation]: Eye-catching billboards and beautiful pictures attract students' attention and are closer to their lives, making this activity and business a hot topic in this issue. Improving your company's popularity can also increase publicity and momentum.

B, on-site publicity

[Publicity]:

1, enterprises can come to the school to make a publicity during the activity. Within the scope of not affecting the normal teaching activities of the school, our school can actively cooperate and provide corresponding help.

2. In interactive programs, businesses can provide some small gifts to make businesses closer to the audience.

3. VCRs about merchants will be played simultaneously during the party, so that the audience can have a more intuitive understanding of your products (the specific content is provided by merchants).

4. Clothing promotion for activities, such as 1- Electronic Information Institute, is carried out by wearing clothes printed with your company slogan and advertising slogan. Number of people.

[Effect evaluation]: Vivid publicity on the spot can attract a large number of students to stop and watch, set up a point to buy your products and play a "reality show" effect to remind students to buy your products naturally. The increase of on-site gifts can not only improve the enthusiasm of students to participate, but also play a hidden publicity effect, which is one of the best choices for a business. Video playback can make students more intuitive to understand your company's products and services. Small investment, big return, this is a good opportunity for your company to further expand its market share.