Teach you how to quickly identify an industry.

I. Industry overview

Six key elements

1. Basic terms: What are the basic industry terms? What are the technical terms?

2. Industry scale: the overall scale and data of the industry? Annual economic income of the industry?

3. Life cycle: In which stage of the industry life cycle? Is there a bottle in the development of the industry? Is there an industrial ceiling?

4. Development process: What is the development process and changes of the industry? What is the development trend of the industry? Will it be uphill or downhill in the future?

5. Profit model: What is the main driving force for the development of the industry? What kind of profit model is the industry?

6. Upstream and downstream supply: What is the supply structure of the industry? Number and distribution of suppliers?

(2) Search methods/tools

Overall industry data: National Bureau of Statistics, HowNet, 199IT, SouNet global data: World Bank public data, Knoema global data, CEIC.

Industry research reports: official website, Discovery Report Website, Hanghangcha Website, 36kr, Oriental Fortune Network, Yiou, Tiemu, QYResearch, Yiou.

Report websites of consulting organizations: Deloitte, TalkingData, iResearch, iResearch and Cass Data.

Second, the market analysis

Five key elements

1. Market size: Is the market big or small? Is it big or small compared with other industries?

2. Industry data: What about industry big data? How many companies and products are there?

3. User groups: Who are the main users of the industry? Is the group big or small?

4. Market growth rate: What is the market growth rate in recent years? What is the market profit rate?

5. Financial statements: What are the financial statement data of leading enterprises?

(2) Research methods/tools

Market research methods

On-the-spot investigation: mainly send out questionnaires, or invite people who are familiar with the industry market, or do some practical small-scale activities to make investigation and forecast.

Questionnaires websites: Questionnaires, Questionnaires and Tencent Questionnaires: mainly online information search and library search related books, mostly second-hand information.

Case study: mainly study the market and products of leading companies in the industry.

Research tools: industry-related auxiliary software/tools, or industry associations or websites. For example, business personnel, stationmaster's home, official website of CSRC.

Ask a professional: Yes, Zhihu V asks questions.

Information query channels: official website, WeChat official account, Baidu and other search engines that specialize in collecting industry information.

The company's urgent inquiry software: enterprise credit insurance, enterprise inquiry, eye-catching inquiry, micro-cat, various recruitment software, etc.

Third, product research.

Four key elements

1. Product overview: What is a product overview? What are the details of product quantity and type?

2. Product demand: Is the product just needed? How was the experience? Is it facing the elimination crisis of the times?

3. Product technology: How mature is the technology? What is the technological development of industrial products and competitive industries?

4. Product form: What is the main form of the product? Tangible or intangible?

(2) Search methods/tools

You can do your own market research, pay attention to the classification of products such as a treasure and a cat, or go to a physical store to have a look. Online surveys can be found on industry websites and Baidu, and will also be mentioned in some industry reports.

Fourth, the competition pattern.

1. Competition pattern: Who is the boss?

Is it a monopoly or a multi-party monopoly, or a hundred flowers blossom? How about product competition?

2. Industry Impact: Are there other industries that affect competition?

Verb (abbreviation for verb) regulatory policy

(a) Two key elements

1. Central document: What about the the State Council document and the documents of various ministries?

2. Local policies: What about local government documents? We should always pay attention to government policies and change them.

Wind direction, especially when it comes to restrictions and penalties.

(2) Search methods/tools

Pay more attention to the policy section in the industry official website, and you can get these contents quickly. You can go to Chinese government website, official website, local government, official website, Ministry of Science and Technology, Ministry of Industry and Information Technology, National Development and Reform Commission, Ministry of Finance, Ministry of Human Resources, Ministry of Culture and Tourism.