Beauty salon planning scheme

Many festivals are also a period when the business of various hair salons is booming. Are your bosses ready to plan the activities of the hair salon? What are the contents of beauty salon activity planning? The following is my carefully collected beauty and hairdressing plan. Let me share it with you and enjoy it.

Beauty salon planning 1

First, learn from the credit card master and deputy card system and implement the "member registration card" model.

The method is that each membership card can be recharged at the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.

The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.

Second, promote the mode of "women spend, men spend".

It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.

Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.

Third, horizontal alliance and joint promotion.

It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity of celebration and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.

Beauty hairdressing planning II

1, send a haircut card to give back to old customers.

Every customer who is a big head in our store will be given six tailor-made cards (validity period 1 month) to attract passengers and increase the passenger flow in the store;

2, perm 0 yuan, reverse film to take home.

Customers who buy plastic sheets in the store give 1 perms, such as a set of plastic sheets in 380 yuan, which is worth a perm in 280 yuan once, which can stimulate customers to do perms, enhance the popularity of dyeing and perm in the store, and bring more passengers to the nursing department;

Three, three people, free.

Shops can launch multi-person activities on appropriate holidays, 1 person is free, which is beneficial for customers to walk together and introduce each other.

4. Marketing Alliance

Make some free (or ultra-low-cost) feeling cards and send them to peripheral units in different industries (such as beauty salons, cosmetics stores, brand clothing stores and other places where groups with spending power often appear).

5. Lottery activities

All new and old customers who often come to the store can enjoy a year-end lottery, or in the name of festivals and celebrations, the winning rate in the lottery box must be high (free haircut, 20% discount on dyeing and perm, free blackhead removal for 3 times, etc.). )

6. Send a nursing suit after dyeing.

For customers who want to dye their hair, we can suggest that they make our designated hair dyeing package and then give them a nursing package. For example, 88 yuan's perm and hair dyeing in the shop are also 88 yuan's grade. If it's perming and dyeing, it's 176 yuan. This is to immediately advise the customer to make a hair dyeing package of 198 yuan, and there is also a nursing package worth giving away from 88 yuan, which is equivalent to spending 66 yuan to do a full-head hair dyeing.

7. Cooperate with nearby supermarkets and hypermarkets.

Reach an agreement with the person in charge of the mall. Customers who buy a certain amount of goods in the mall can get a haircut and get rid of blackheads in the hair salon with the receipt.

8. Valentine's Day activities

Shops can launch beautiful couples' hairstyles on Valentine's Day and give them politely (such as chocolate and roses). )

9. Time-sharing promotion method

Shops can come to the store for a free haircut (or an ultra-low discount activity) at some time every day to make up for the zero income when the store is cold. For example, 10- 15:00, the haircut is free every day, but the shampoo fee is paid as usual (or the haircut only accepts 7 yuan (simple Chinese shampoo+haircut) and other activities to attract customers) to give economic benefits in the leisure time;

10, send photos for modeling.

You can attract young customers to make different shapes by giving them big stickers, and guide consumers to spend crazily.

1 1. Recharge milk.

If customers recharge a certain amount in the store, they can give away a box of milk, so that customers can feel that the promotion activities in the store are real and can give benefits to customers, instead of simply giving away their own items in the store;

12. Customers come to the store to wash their hair 15 times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

(1). We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.

(2) Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.

(3) Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

13. Customers with perms care and dye their hair on the same day and enjoy the preferential package.

A set of all-round romantic lossless perm original price ss yuan+beauty point hair dyeing original price _ _ yuan. The original price of ginger therapy is RMB _ _ _ yuan, and the package discount is available.

B set of universal romantic lossless perm original price RMB _ _+ginger hair care original price RMB package discount.

14, haircut card discount card activity:

Wash, cut and blow the card for three times, with a special price of RMB _ _ _, and send a film worth RMB _ _ _ once. Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only _ _ yuan (excluding washing, cutting and blowing, valid until year, month and day).

15, stored-value card preferential scheme

Copper card VIP:

Stored value 1000 yuan, actual consumption amount 1200 yuan.

Silver card VIP:

Stored value 1600 yuan, the actual consumption amount is 2000 yuan.

Gold card VIP:

Stored value 3000, actual consumption 4000.

Platinum VIP:

The stored value is 5000 yuan, and the actual consumption is 7200 yuan (only 10 consumer).

16, introducing points reward activities

For members who are already in the store, it can be publicized as follows: all customers who are introduced to the store through members, quote the card number and name of the members, and immediately enjoy the corresponding preferential treatment. In addition, members can get points. The more points, the more benefits members enjoy. This can stimulate old customers to bring new customers, become shop assistants and realize inaction sales;

17, Thanksgiving promotion

For the members of the store, members can be invited to bring their relatives to the store to do hairdressing projects (except for some high-consumption projects) on Father's Day, Mother's Day or Children's Day, which can make the store full of human feelings and win word of mouth;

18, free trial promotion

Free sample fitting promotion is a promotion method launched by hair salons to attract new customers or develop new projects, so that customers can feel the consumption first.

Usage: The hair salon gathers customers with certain needs and gives them a free trial at a given time, so that customers can experience the effect of cultivating customers to become the main customers first. Then do the next free trial and enter the next cycle.

19, consumption bonus promotion

Consumption points are a method adopted by hair salons to give back to old customers, so that old customers can get some gifts from hair salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.

How to use it: hair salons should first set certain points, so that a certain number of consumers can get certain points, and then they can get products, gifts, treatment courses and so on. Give it away in the store, and you can also participate in other preferential activities.

Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate.

20. Number of promotions

Frequency promotion is a change of the most regular promotion of hair salons, and it is an incidental promotion after customers consume, which makes customers feel that there are more discounts and can stabilize the hair salon as an old customer.

How to use it: A hair salon can set up a hairdressing program designated by the hair salon for free after the first haircut, and a promotion section for several times after the first haircut.

2 1, discount promotion

Discount has always been an important means of business promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.

Usage: Discount promotion is the most commonly used promotion method in hair salons. In view of this promotion method, hair salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.

Beauty hairdressing planning 3

Activity background

Mid-Autumn Festival is one of the three traditional festivals in China. Mid-Autumn Festival activities focus on "Mid-Autumn Festival is stronger", highlighting holiday features such as "reunion", "gift giving" and "affection", striving for the peak of hairdressing project sales, and at the same time bringing guests experience and creating a good reputation of the hairdressing shop.

I-word duration

Activity content

During the activity, only 19 yuan is required for the specified perming, dyeing and napping projects. Send a 45-day long effect warranty period. During the warranty period, if the guests are dissatisfied or deformed, they can go to the hairdressing shop to redo it for free.

history

great discount

During the activity, the guests bought a hardcover pre-perm care set of Ang's styling, and they only needed to add 50 yuan to get a perm or hair dye worth 280 yuan.

Customers who buy Ang's Oil Control and Balance Shampoo (750ml) only need 265,438+08 yuan, and 40 yuan can get a perm or a perm worth 220 yuan.

Guests who buy Ang's Oil Control and Balance Shampoo (320ml) can get a perm or a perm worth 180 yuan just by 128 yuan +20 yuan.

Dye heat

promote

During the Mid-Autumn Festival, when the membership card is recharged in 300 yuan, you can enjoy a 7.5% discount, and then you can dye your hair or perm it once.

You can enjoy a 7.5% discount if you recharge your membership card in 500 yuan at one time, and send it in three times after dyeing.

If the membership card is recharged to 1000 yuan at one time, you can enjoy a 30% discount, send it for four times, and then send a bottle of Ang's styling nourishing and moisturizing shampoo.

If the membership card is recharged to 2000 yuan at one time, you can enjoy a 6.5% discount, give Ang a set of styling hardcover care, and then give Ang a bottle of styling nutrition moisturizing shampoo.

top up

Send, send.

Activities to be prepared

1. SMS promotion. With the help of SMS group sending platform, the preferential activities of the hairdressing salon are transmitted to the guests in the form of short messages through the guest files of the hairdressing salon.

2. WeChat friends circle promotion. Make a poster of Mid-Autumn Festival Hairdressing Salon, and the guests will forward the poster to the circle of friends and get 50 praises. When they arrive at the store, they can enjoy the head SPA for free with screenshots.

3. WeChat official account promotion. Send a tweet on the official WeChat account of the hair salon in advance to inform the discount.

4. Leaflet publicity.

Beauty hairdressing planning 4

One: beauty salon extension

The general idea of expanding customers: a beauty salon has 100 old customers, and one with one is 100 new customers. Judging from the current situation, beauty salons pay attention to being old customers and bringing new customers, which is one of the most effective means.

Conventional beauty salons often have several disadvantages in the recommendation of old customers:

First, it is not done as one thing and there is no system. Occasionally, beauticians will be asked to do this project work, and beauticians will occasionally ask old customers to make referrals, so it is not surprising how to achieve it.

Second, it did not fully mobilize the enthusiasm of beauticians and went all out to do a good job of recommending old customers.

Third, the feelings of old customers are not fully considered, and interests and emotions are not well combined.

How to make old customers willing to bring new customers?

Idea 1: the beautician's meticulous service impresses customers, and the beautician uses various marketing methods to make old customers willing; Reach the second idea: in the name of similar public welfare or publicity, let high-end customers or new customers be willing to accept it;

Idea 3: Show the beauty salon culture and service through the meeting, increase the pride of old customers and increase the goodwill of new customers; Idea 4: Make old customers willing to help through some clever gifts of benefits;

Idea 5: Make old customers feel the real discount and make them willing to bring friends or introduce friends.

The response to this is:

First, we should evaluate excellent beauticians and let old customers come over.

Second, compete with the skills of beauticians in beauty salons to let old customers bring people here.

Third, share the growth experience of beauticians and let old customers bring people over.

Main sales processes:

First, thank-you cards are sold before the meeting, and friends and relatives complete the sales before the meeting in the beautician skill competition (three days of repressive card sales).

Second, the sales of the high-end customer jury will be held in the skills meeting, which will promote sales in cooperation with the new customer environment without closing (weekend).

Third, after the meeting, that is, the lecture hall for attractive women or beautiful women will turn new customers into old customers in the form of parties or education, and wait for opportunities to make recommendation activities.

Methods and ideas: it can be big or small.

Ambitious person:

Find some sponsors, such as government functional departments, magazine media, or related service evaluation agencies, such as: sponsors: a city Federation of Trade Unions, the Provincial Artists Association, medical beauty, Huashan Lun Jian China Beauty Leaders Annual Meeting Excellent Beauticians Selection Committee, newspapers, etc. Of course, it depends on the social relations of the operators.

Participating units: beauty salon, etc.

Selection theme: (the following are similar) 1, excellent service beautician evaluation meeting 2, beautiful angel evaluation ultimate PK competition 3, "my favorite beautician" evaluation.

Narrow-minded:

Run your own beauty salon, in order to assess the skills and customer satisfaction of all beauticians in the beauty salon.

Operate as a point of appeal, such as:

1, a beauty salon beautician service skills martial arts competition

2, a beauty salon gold beautician all-around competition

3. Super Beautician Five-Star Service Voting Competition

Operation process:

1. Service rectification period: It takes about one to two weeks to publicize all the rectification items of beauty salon services for all customers to know. At the same time, every beautician will be a guest of his client. Make sure that every customer who mainly wants to refer to him will do one or two things that touch his customers, such as writing a thank-you letter to his customers, sending multimedia messages to his customers, telling his touching stories to warm his customers, and adding a targeted personalized service to the reception. Business school students can also take the course "Perfect Five-Star Service in Beauty Salon" by Mr. Wang.

Second, beauty salons sort out the list of all old customers and distribute them to beauticians according to quality and cooperation. There are generally three kinds of customers: first, high-end customers, who can attend the meeting with this notice, do not do sales work, and are hired as members of the meeting jury; Second, customers who value feelings over interests, and at the same time identify with excellent customers of beauty salons and beauticians, and third, ordinary customers, and operate according to the method of "easy first, then difficult". When the situation can't be opened, the boss can use his own resources to make a few samples to motivate employees.

Third, the design of "super beautiful" thank-you cards is generally positive and negative. On the front are the theme of the event, tickets for the event, introduction of beauticians, scoring standards and customer scoring columns. On the back is the preferential policy, with the witness of old customers. What's the original price? What's the discount now? ), and this preferential policy is a stepping stone for beauty salons. For example, the design of a beauty salon is: 100 yuan, 1380 yuan can enjoy two breast enhancement and two electric wave face lift treatments, participate in the lucky draw at the venue, and have a sleep mask; There is also a card from 88 yuan, a set of gifts from 380 yuan Tuoke, a facial moisturizing test, and a lucky draw at the meeting. Another example is a card of 0+388 yuan, which can strengthen the chest 5 times. If the customer feels that the effect is not intuitive, the refund will be invalid after three times.

Fourth, about the interests of old customers: don't talk about interests, just talk about products or preferential projects that beauticians can help related old customers if they pass this evaluation or win prizes. (Emphasize that some products are awarded to beauticians themselves or their family and friends). Secondly, there are many related awards for customers who work hard in the activities and help introduce many people, such as Bole Award, Eye Award, Companionship Award, etc. , are distributed in kind, such as travel, meals, mobile phones, etc. If customers don't get this prize, they can offset it with the cash from the beauty salon and set the price at twice the coefficient.

Within a week, beauticians will ask all beauticians to help customers buy their own cards by SMS, phone call, home visit, etc. The work arrangement is as follows: the beautician will operate in pairs, one will make a phone call and the other will directly contact the relevant customers for sales. In order not to affect the daily work of beauty salons, the time is generally from -65438+ 08: 30 in the morning.

6. All customers, including new and old customers, will be invited to attend the meeting of the relevant beautician skill competition at the weekend.

7. Meeting content: The meeting will be completed by beautician skill contest, service declaration, touching experience sharing, regular customer praise meeting and other links.

Eight, a month after the meeting, held a celebrity ceremony, charming women, women beautiful classics, beauty and beauty encounter. At the same time, increase the expert consultation link.

Considerations:

1, how to arouse the enthusiasm of beauticians and do their best to introduce old customers, such as rejection and frustration, and how to deal with them, such as how to break through the situation.

Solution: Make full use of the three principles of performance appraisal: encouragement, pressure and encouragement. It is very important to mobilize before the meeting. In addition to the boss moving employees, let each employee share family, parents, expectations and so on. , so that employees can transfer employees. If possible, arrange beauticians to go to the streets to do sales, break through psychological barriers and go all out. Just kidding, how can the manufacturer force the beautiful boss to place an order at the meeting? Let beauticians force regular customers to place orders. On-site competition list, index chart, beautician's written pledge, flag-raising activities, prizes: safflower, gold medal chocolate, passionate music, and most importantly, bonuses are distributed on site every night. Successful case sharing, timely mobile phone text messages to create momentum, and groups that fail to meet the standards can consider asking them to put forward mental punishment such as not eating dinner. In order to complete the sale, some beauticians in beauty salons also send short messages to customers at night 12, complaining that there is no way to ask for help because of the pressure. This piece must explain a point: beauty salons only improve their services through activities, while beauticians themselves want to put pressure on themselves by increasing their popularity and the number of relatives and friends.

2. Why are old customers willing to help introduce? Besides feelings, what benefits should there be?

In addition to the above, there are two situations for old customers. One is that they are moved and really feel that they should help beauticians. The other is that they are somewhat helpless and half-accepted. Master this degree, generally there will be no negative situation. The most ideal result is that beauticians impress customers with details in advance, reach a number of transactions, and form a breakthrough with points and areas, thus creating a virtuous circle of referral work. New customers are completed through two links, one is to sell cards before the meeting and the other is to sell cards during the meeting.

3. How to design the card item so that new customers are willing to accept it and come to the meeting?

Beauty salons should design cards according to their own conditions, that is, using pioneering projects or brands proposed by teachers, that is, stepping stones. This project has several elements: the effect is intuitive, the price is favorable, the operation is simple and easy, the frequency can be emphasized, and every beautician will serve.

4. How does the meeting make culture, taste, grade, and more importantly, make customers' good feelings?

If you don't sell strongly on the spot, you will break through three sectors: the positioning and differentiation of beauty salons (that is, the differentiation of services), the culture of beauty salons and the spirit of beauticians, the admiration of old customers, and the promise of card characteristics and effects.

5. After a new customer has a low card, how to transfer the card to the project?

Closing this card is not the purpose. This activity must not be made to take advantage of watching the fun, with high-quality customers and few customers. The solution is the three-step chain sales of conditioning, adjustment, conditioning and nursed back to health, and introduce the short-term and medium-term sales plans and pre-sales concepts of customers. Of course, the most important thing is that the four products of this card must be effective or the four services are different.

6. After a month, why do you have a meeting to consolidate new customers? Besides a lively event, how can we educate people, because education is the foundation of expanding customers.

When new customers come in to complete this card service, teaching or friendship is another important link in emotional transformation and sublimation, and education is the basis for expanding customers. Personally, I think live demonstration, experiential marketing, personalized service and project expert guidance are still the focus of sales.

7. How do beauticians reward and commission? How do old customers get benefits?

After the beauticians were divided into groups, the first and second place were judged. Under normal circumstances; For example, if the card is 100 yuan, employees can be considered to pay 15 yuan, the champion can also get 15% of the total sales performance, and the runner-up can get 5% of the total performance, deducting 20% from the total. Only when customers really arrive at the store can they be motivated.

8. After a month of cultivation and consolidation, can new customers bring new customers?

If this method is feasible, consider holding another customer promotion activity like this in two or three months, so that new customers can bring new customers. In addition, if the first time is not ideal, you can also take customers to the relevant temples to pray and make wishes in the form of gratitude on Thanksgiving Day two months later. At the end of the year, we will hold a beautiful and outstanding women's competition in the new year with God's gift (red envelope), and go to send warm and Hope Primary School in relevant welfare homes. In fact, in the past, whether it was emotional marketing or celebrity imitation show, there were old customers bringing new customers, only focusing on the aspect of expanding customers by government agencies, without strengthening the introduction of old customers, focusing on introducing old customers, and not introducing oppressive old customers.

Work arrangement:

Send text messages to all old customers fifteen days before the event and ask them to forward them to new customers;

3 beauty salon outreach program 3 beauty salon outreach program

All employee training activities:

Training content: full staff motivation: how to motivate employees, make them scream and sell products on the street.

Announce rewards and punishments: see above, beauty salons set up according to their own conditions.

Sales words: the purpose and significance of the activity, its own sense of honor and difficulty, the introduction of other beauticians and old customers, and the introduction of other old customers. Skills and methods of calling: See the visiting methods of new customers.

Requirements: If an old customer has 100 reasons to refuse you, you have 1000 ways to persuade her. If she has 1000 reasons to refuse you, you have 10000 reasons to beg her.

Old customers can refer to: sisters, friends, relatives, colleagues, classmates and neighbors. Everyone should have at least seven suitable beauty objects around him.

The rejection point of old customers: from the card discount, feelings, help, competition, sympathy, giving customers benefits (benefits) and so on to solve.

Awards: Bole Award, Eye Award, Jury Award, Organization Award, Golden Indus Award (big event, sent to beauty salon)

Five-star, four-star and three-star beautician or smile award, service award, etiquette award, talent award, most popular award, etc.

Beauty hairdressing planning 5

Every year, Singles Day is a time when major cosmetics brands compete to stage a promotion war. Especially after Taobao goes online, almost every year, e-commerce will use new records to prove business opportunities. Singles Day not only contributes greatly to the daily chemical line in the beauty industry, but also the professional line can't miss this business opportunity. Let's take a look at the recommendation of the beauty salon activity plan.

Activity time:

_ year 1 65438+1October1.

Location:

Major direct sales stores in beauty salons

Active object:

All new and old single female customers

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this event was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.

2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

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