I am studying e-commerce now and want to open an online shop in Taobao. What should I pay attention to? First time for a novice.

Taobao shop opening process is as follows:

First, register an account in Taobao.

Go to www.taobao.com Taobao homepage and click "Free Registration" in the upper left corner.

After the new page opens, enter the desired user name and password twice (the password should be as complicated as possible). The password can't be just numbers, otherwise it won't pass. Enter the verification code in the picture and click "Agree to the Agreement and Register".

If the above input is correct, then Taobao will enter the second step of registering the account: verifying the account information. Please make sure that you have a mobile phone and can receive SMS normally. Enter the mobile phone number according to the prompt. Chinese mainland users please keep the prefix "+86", because "86" is the international long distance area code of Chinese mainland, click "Submit".

Under normal circumstances, your mobile phone will receive a short message from Taobao within a few seconds. Enter the mobile phone verification code in the short message into the corresponding prompt box on the webpage and submit it. As shown above.

After successful registration, the first step of opening an online store was completed. Please note here that if you have already bought something on Taobao, you don't need to register again. In Taobao, an account can be both a buyer and a seller. It's just a series of steps such as ID card verification when selling things, which will be introduced in detail later.

Second, carry out Alipay real name authentication.

How to open a shop on Taobao? What needs to be done? The first step, we have successfully registered a Taobao account. Next, we need to carry out Alipay real-name authentication, which is a necessary step. Next, to open an online shop on Taobao, you need to prepare a few things: 1, a scan of the front and back of your ID card, and 2, an online banking account.

Next, Bian Xiao gives you a graphic introduction.

1, log in to Taobao, (if you don't have an account, you can see our tutorial on how to register a Taobao account), enter the I am a seller interface, and then click Store Free.

After clicking on "My Taobao", you can see the prompt "Please sell the baby by real-name authentication first". Click on it and follow the prompts.

If you need to open a shop on Taobao to sell goods and enjoy VIP membership privileges, you need to carry out real-name authentication first. Click here to learn what real-name authentication is.

Process of applying for real-name authentication: You can apply for real-name authentication in the buyer interface here. If you want to carry out real-name authentication in the seller interface, you can: How to open a shop on the new Taobao to view the link.

Step 1: Go to "My Taobao" and click "Real Name Authentication" on the page;

Step 2: Click "Apply for Alipay Personal Real Name Authentication";

Step 3: Confirm whether you have reached the age of 18, and agree to the Alipay real-name authentication service agreement;

Step 4: There are two authentication methods for personal real-name authentication;

Method 1: Open Alipay comics online. (Let's take the pattern 1 as an example.)

Method 2: Authenticate by confirming the amount of bank remittance. (Please click here to see the detailed process of Mode 2)

Step 5: Choose the bank where you open an account; (Let's take China Merchants Bank as an example)

Step 6: Enter your real name and ID number;

Reminder: The name and ID number entered must be consistent with the registration information of your bank card.

Step 7: Enter the website of the corresponding bank for operation;

Reminder: Different banks will display different pages. Please pay attention to the differences and fill in carefully.

Step 8: Return to "My Taobao", refresh the page, and the real name authentication is successful.

If you want to do business certification, please click here to see the detailed process; General merchants don't need to do this)

1. Open www.alipay.com, log in to Alipay account, and now click this application;

2. Click Apply Now;

2. Fill in the company information and click Next;

3. Fill in the corporate bank account information, and click Next;

4. Fill in the information of the applicant (if the applicant is an illegal person, a power of attorney is required), and click Next;

5. After completing the form, enter the confirmation page;

6. Click the "Confirm Information and Submit" page, prompting "Submitted successfully, waiting for customer service review";

7. After the business license is approved, you need to wait for payment within 3 working days. After the payment is successful, log in to Alipay account and click Apply for Authentication-click Enter the payment amount;

8. After entering the bank transfer amount, click OK;

9. After passing, the page prompts "You have passed the merchant authentication".

Third, pass the Taobao shop opening exam.

Go to "My Taobao"-"I am a seller" and find the "I want to open a shop" button. After clicking, you will be prompted to take the exam. To open a shop on Taobao, you must pass the Taobao Shop Opening Examination, the content of which is Taobao Rules. Students can check it in our store-opening exam column, which contains answers to many questions. We must learn the rules of Taobao. If we don't learn from them in advance, it will be very troublesome for us to open a shop in the future, and it will be closed if we violate Taobao rules. The test score must reach 60 to pass, and the accuracy of basic questions must reach 100%. After passing the examination, read the letter of commitment for honest management, then fill in the store name, store category and store introduction according to the prompts, check and agree with the Commodity Release Rules and the Consumer Rights Protection Agreement, and then confirm the submission. If all goes well, you will have your own Taobao shop at this time! The store opened successfully!

Opening an online shop on Taobao is as simple as that. However, it is not easy to open a successful online shop on Taobao, and there are a lot of knowledge and skills to learn. Friends who are determined to open a good online shop, please continue to work hard. Many people have opened stores online, but they can't attract business and give up online stores for a long time. As for how to open a successful online store and how to have a large flow, you need to read other articles of Taobao School, see how to optimize the ranking of Taobao stores, and learn from the experience of others in opening Taobao stores.

Fourth, Alibaba Want Want must have software.

Doing business on Taobao, communicating with buyers is not through QQ, mobile phone or other means. But Ali Wangwang. Ali Want Want is a magic weapon for Taobao sellers and buyers to communicate. It integrates many seller functions, which is very practical. When you have any disputes with the buyer in the process of buying and selling in the future, Ali Want Want's chat record is the most important evidence for handling disputes in the future. Please note that Taobao officials do not recognize QQ chat records. So Ali Want Want is irreplaceable. Want Want related questions can be searched in Taobao School, which collects common questions of Want Want, or click the link: Ali Want Want Questions.

Due to the low credibility of the newly opened online shop, it will lead to the distrust of buyers and the loss of trading opportunities. Generally speaking, the reputation of a diamond is a watershed, and the business under the diamond is really not good. Here I recommend you to find some brushing platforms. For example, the webmaster strongly recommends good word of mouth (direct click), which is a relatively safe and cheap brushing platform in China.

6. Where are the product photos stored?

You must use online photo albums to open a Taobao shop. Why? Because you have released the goods, you must show as many photos of the goods as possible to attract buyers. If you only have words and no pictures, it's hard for someone to buy your things. This place to put photos is usually an online photo album.

I recommend using Taobao's free photo album first. Although it is only 30M, it is absolutely enough for beginners.

So how do you quote pictures? In fact, it's very simple (please skip for the veteran): move the mouse to the picture you want, right-click the property and have the picture address. Just copy the address of the picture to the address bar of the picture link.

Seven, upload goods baby

After completing the above application and verification, upload 10 items now to open a shop for free!

note:

1. When we put items on the table, there are two kinds of prices, namely "biting price" and "auction price". A bite price means that the price you set is the actual price directly purchased by others. The auction price starts from your starting price, and the buyer bids within 7 days or 14 days. After 7 days or 14 days, the highest bidder gets your item. Because there are many methods to learn in auction, at the beginning of opening a store, it is recommended that novices upload items at a price.

Before putting the goods on the shelves, we need to classify the goods on Taobao. It is suggested that we novices try to make the classification more correct, because Taobao system will automatically scan our products according to the keywords of product names. If the classification is too wrong, our goods will be automatically removed from the shelves. In the natural quarter, due to violation of commodity release rules, a total of 30 pieces will be punished to restrict trading 1 week and 60 pieces will be restricted.

3. It is suggested that sellers try to change their names to their own names, such as adding modifiers before the names, which can improve the transaction rate.

Eight, how to buy goods online?

After determining the scope of your business, you must look for good and cheap sources of goods. Of course, because of the simple procedures, we can also determine our business direction at any time according to the sources we find, and we can find the sources from the following channels:

1) in the wholesale market.

This is the most common purchase channel. If your shop is for clothing, you can go to some large service wholesale markets around you to purchase goods. Buying goods in the wholesale market requires strong bargaining power and strives to minimize the wholesale price. At the same time, you should establish a good relationship with wholesalers and make it clear to them on the exchange of goods to avoid disputes in the future.

2) Manufacturers purchase goods.

It is also a common channel for manufacturers to purchase goods. If you go to the factory to purchase goods, you can get a lower purchase price, but the amount of one-time purchase is usually higher, which increases the business risk. To run an online shop, you'd better know friends who work in the factory, or you can work directly in the factory, and there is no problem in purchasing goods.

3) Pay attention to foreign trade products or OEM products.

At present, many factories will dispose of some surplus products that exceed foreign trade orders or brand some well-known brands, and the price is usually very low, usually 2-4 fold of the normal price, which is a good purchase channel.

4) Purchase overstocked or cleared products.

Due to the urgency of treatment, the prices of such commodities are usually extremely low. If you have enough bargaining power, you can eat it at a very low price. However, turn to online sales, make use of the advantages of online sales, and use the geographical or time-space price difference to obtain enough profits. So you should often visit the market and pay close attention to market changes.

5) Find special purchase channels.

For example, if you have relatives and friends in Hong Kong or abroad, you can help them enter some goods that are invisible in the domestic market, or some goods with lower prices. If you are in places like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself.

Among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and care.

Buying goods is a very important link in opening a shop online. No matter through what channels, low prices are the key factor. If you find a good and cheap source of goods, your online shop will have the cornerstone of success.

You can go to the wholesale market, you can directly find the manufacturer, you can go to the online goods fair to find the source of goods, you can find it on Alibaba B2B website, and there are also many good treasures on Alibaba's small wholesale platform.