Planning scheme of shopping center activities in Tomb-Sweeping Day

Planning scheme of shopping center activities in Tomb-Sweeping Day

In order to ensure the solid development of the activity, we need to start the work of making the activity plan in advance. The activity plan is made for an activity, including the detailed rules and steps of specific actions. So what is an excellent activity plan? The following is the planning scheme of Tomb-Sweeping Day activities in the shopping mall that I have compiled. Welcome to share.

Shopping Mall Tomb-Sweeping Day Activity Planning Scheme 1 1. Activity Time:

April 3 (Thursday)-April 5 (Saturday) Friday

Second, the theme of the event:

Qingming "Walking Festival" —— "Spring outing" and "Good time to travel"

Three. Activities:

Activity 1: Qingming Youth Day-"Spring Tour" expires 100, and a shopping voucher is given to 15 yuan.

During the activity, anyone who buys clothes and department stores at-100 yuan will be given 15 yuan shopping vouchers, 200 yuan 15 yuan shopping vouchers, cosmetics 15 yuan, and so on.

1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

Royalstar, Rong Sheng, Jiuyang and Galanz are specially invited to show you how to use it and explain relevant knowledge. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are all sold at ultra-low prices!

Qingming Walking Festival mainly promotes featured products:

50% off sweaters and 50% off Golden Shield costumes;

China women's top ten brands "Dispin" entered-,and the audience was 88% off!

Introduce special, ultra-low-priced goods, 68 yuan/piece Mahler T-shirt; Preah Vihear shirt 35 yuan/piece; 25 yuan/piece Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden Dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Royal bag set 138 yuan/set;

New children's wear appeared, and a series of special clothes were introduced, including sweatpants 18 yuan/piece, shirts 16 yuan/piece, and T-shirts 10 yuan/piece.

Activity 2: Qingming Walking Festival-sale of leisure sportswear

During the event, Nike, Pure, Mason, Metersbonwe Bang Wei Bang Wei and other famous products were newly listed! -Sports and Leisure City will launch a 100 sale of casual clothes and travel clothes! Nike is 40% off, Hajia sweatpants 39 yuan/piece, Wanjielong sweatpants 59 yuan/piece, Medea sportswear 78 yuan, 88 yuan/set are all hot items!

Activity 3: Qingming Walking Festival-outing supplies exhibition.

During the activity, a trade fair of picnic supplies and snack food was also held. The new digital cameras on the fourth floor are sold at the lowest price in the county, and some of them are sold at the cost price of three days. Nikon digital camera was sold at a special price of 1080 yuan/set.

Cakes, cooked food and pasta in the supermarket are 30% off every day. Red eggs are sold at the lowest price in the county from time to time, and rice is sold at 1.39 yuan.

When the supermarket department store is full 158 yuan, send a bag of 2.5kg rice.

The original price of Rouying toilet paper is 20.50 yuan, and the current price is 16.90 yuan.

Goya watches are 20% off the audience, and the headdress is 0. 10 yuan has snapped up!

Activity 4: Qingming Walking Festival-the second wave of travel shoes sale-thousands of famous travel shoes from 39 yuan.

During the activity,-Shoes City will launch the second wave of thousands of pairs of travel shoes and brand-name new shoes. 39 yuan on sale, shoes on sale 10 yuan on sale. Some shoes for men and women, such as Kangnai, Red Dragonfly, Flying Camel, Sunny, etc. , all are 60% off!

New children's shoes, special sandals from 29 yuan, 35 yuan and 39 yuan.

Activity 4: Qingming Walking Festival-Play-Roll dice to win eggs.

Tomb-Sweeping Day eats eggs-10000 eggs are carefully prepared, waiting for you. During the activity, a lucky draw will be held in the central hall on the second floor. Customers who buy tickets above 30 yuan at a time can throw dice once, 60 yuan twice and 90 yuan three times, up to three times. According to the number of excellent eggs, you can win Tomb-Sweeping Day eggs.

Iv. event planning and publicity:

1. TV subtitle activity planning and flying word activity planning

2. Subtitle activity planning of Meteorological Bureau

3. Store kanban, hanging, etc. ("Go! Go for a walk! " ……)

4. The billboard in front of the building and the rainbow arch across the street

5. Color leaflets (10000 copies, distributed by employees themselves) or Hong Chen information (15000 copies, distributed together with Popular Daily).

6. Main channel sticker (omitted)

Shopping Mall Tomb-Sweeping Day Activity Planning Scheme 21. Market Analysis

This year, Tomb-Sweeping Day is a legal holiday, which lasts from April 4th to 6th. The general folk customs of this festival are: worshipping ancestors and sweeping graves, eating bread and rolling eggs, swinging, planting trees and having a spring outing.

Because the temperature is still low this season, the time is only three days. According to this analysis, the market will have the following main characteristics:

Ordinary people will take ancestral graves as a mobile destination to carry out traditional sacrificial activities, which will correspondingly generate demand for gifts, food and drinks from relatives and friends;

Some citizens will have short trips and travel activities, resulting in snacks, convenience foods and other commodities; Parents accompany their children to hang out in places with leisure and entertainment projects or engage in some aimless outdoor sports; Schools, institutions and other units will organize revolutionary education activities such as paying tribute to martyrs;

There will be arrangements for cleaning up cotton-padded clothes at home; Women began to pay attention to sunscreen skin care products ... the schedule was short, mainly to pave the way for 5. 1

Second, the promotion focus

Combined with the above analysis, this art festival should focus on the following points:

The activity time should start from April 4, because returning home sacrifices and tourists will buy goods in advance and leave on April 4; Promotional goods should be mainly wine, nourishing drinks, food combinations, snack foods, convenience foods, vegetables and fruits, cakes, disposable products, cleaning products and skin care products with special prices and hot spots, which are mainly promoted on DM and displayed in a prominent position in the store.

Three, with the supermarket shopping receipt full of 50 yuan plus 10 yuan, you can buy kites, the number is limited, until the replacement. Except for fresh food and special price.

Theme commodities: tobacco, wine, fruit, grain and oil, nourishing, dry vice,

Other promotional items: pantyhose, Qiao Mai pillow, roasted seeds and nuts series sale, fruit sale; Various brands of cosmetics, shampoos, soaps, toothpaste, beer, fruit juice, and seasonal fashion snacks; DM commodity planning:

Sacrifice to ancestors: grapefruit, apples, oranges, white wine, red wine, fresh food: 22 single items (seasonal vegetables, shocking fruits, pasta, meat).

Food: 27 kinds

Department Store: There are 74 items in 30 items.

Shopping Mall Tomb-Sweeping Day Activity Planning Scheme 3 As a national statutory holiday, Tomb-Sweeping Day has opened the door for the general public to have a holiday. How to use Qingming promotion to increase passenger flow and expand sales is the key to this promotion.

First of all, ideas

It is difficult to find a suitable entry point to promote Tomb-Sweeping Day in shopping malls, but we can indirectly promote goods by combining the coming of spring and the comprehensive listing of spring clothes.

Second, the promotion theme

The grass grows and the warbler flies. In April, I went shopping to send the "paper kite" to be beaming.

Third, the activity time

4-6 April (* * * three days)

Four. Activity content

1. Customers who spend more than 100 yuan on shopping on the same day during the activity period can get a kite at the service desk on the first floor and a 2 yuan with a receipt; Customers who have shopped all over 300 yuan on that day will be given a carbon plastic kite with the receipt and 5 yuan (while stocks last).

Considering that it is the peak season of spring clothes sales, all cabinets are not required to be sold at a unified discount. Each cabinet group can arrange promotional activities reasonably according to its own situation, and the brands that need to be discounted are arranged in advance by various business departments, and the promotional atmosphere is arranged well.

Verb (abbreviation for verb) layout

The outdoor layout focuses on the main entrance glass, advertising space in the west of Hollywood, two side doors and two gates. According to the content of this activity, it will be arranged before March 25th.

Indoor layout mainly uses the ceiling of the lobby on the first floor and hangs various kites above the main service desk, which highlights the spring atmosphere and renders the promotion atmosphere, while giving customers a choice. Put it in place before March 25.

Propaganda of intransitive verbs

Newspapers or TV are still the main media, and the first issue of 1/4 advertisement was released on April 3. At the same time, use SMS to expand publicity and influence.

Shopping Mall Tomb-Sweeping Day Activity Planning Scheme 4 I. Commodity Activities

1, reduce the price by one block.

The clothing industry organizes the clearance of goods, reduces the price by one street and concentrates on sales. Cooperate with the decoration of a street that can reflect folk customs, create a sales atmosphere and attract passengers. Such as swings, memorial archways, etc.

2. The supermarket launched the "Cold Food Festival", and the cold food products were displayed centrally. Because Tomb-Sweeping Day is also called the "Cold Food Festival", folklore says that on this day, people don't make a fire to cook, but only eat cold food such as cakes prepared in advance. In addition, the display of scenic spots from the origin of "Cold Food Festival" is more integrated into the cultural atmosphere of folk customs.

3. Give play to the concept of "Qingming outing", organize exhibitions of outdoor sports and leisure equipment, and organize exhibitions of famous cosmetics such as sunscreen and skin care.

Second, the theme lottery

During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.

Three. Cultural activities

1, go shopping and fly kites in spring and April.

Form 1:

Buy a batch of kites with novel styles. Customers who shop in 300 yuan and above can buy/kloc-0 kites in 2 yuan, and each person can only buy/kloc-0 kites, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.

Table 2:

Collect handmade kite works in advance, show and exhibit them during the event, and vote by customers. After the event, prizes will be awarded to kite writers according to the voting situation. This activity can also pave the way for the subsequent flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

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