How to drain enterprise WeChat?

The first step of private domain operation is undoubtedly to drain and complete the accumulation of original traffic, so as to facilitate the subsequent work objectives such as interaction, transformation and repurchase. So how does enterprise WeChat drain? Xiao Mu has carefully sorted out and summarized the following 10 corporate WeChat drainage methods for your reference.

Ten drainage methods of enterprise wechat

1, channel activity code

Generate a unique QR code for each channel to guide customers to directly add WeChat employees' friends or join the group. Automatically add friends, welcome and tag after scanning the code. When the group is full, the group will be automatically changed and diverted, so that the drainage data can be privatized and differentiated drainage and management can be realized automatically.

2. Store live code

Generate a unique QR code for each store, and apply it to small programs, corporate micro-signals and other scenarios online, and apply it to stores offline. Customers arriving at the store can scan the code list and automatically trigger the invitation to join the group. According to the user's positioning, intelligently match the owners or groups of nearby stores, realize the service radius centered on the store, accurately lock the nearby customers and add them to the nearby store community. Community operation combines low-price concessions and limited-time activities to recall customers to stores for consumption.

Step 3 Add friends in batches

In addition to manual addition, you can use the efficient enterprise micro-drainage tool to add friends in batches, and complete the work of adding friends, commenting, automatic tag synchronization, customer distribution, data statistics and so on through batch import.

4, friends fission

Through attractive prizes, relying on task posters and various online fission activities such as task fission, lottery fission and group fission, customers can share, generate and spread fission independently on WeChat, helping enterprises to get customers quickly. On the other hand, this feature of fission activity automation can realize the automation of the whole process and greatly save our operating manpower and material costs.

5. Social fission

Community is an essential operation configuration for enterprises to operate WeChat private domain, which forms a group fission effect by gathering new and old groups. The basic characteristics of community customers are large base, high accuracy and automatic transaction, so the group fission effect will be better. When we operate the community, we should pay attention to customer service and establish a good emotional relationship with community customers. For example, we should pay attention to interaction and emotional marketing, try our best to answer questions and make customers feel that there is also a professional, reliable and grounded "person" behind our corporate micro-signal. Once there are fixed loyal customers in the group, the communication behavior of customers will also affect the perception and purchase intention of potential customers. When our products and services are in place, it is not difficult to replace the old with the new, improve retention and repurchase, and realize customer fission.

6. WeChat ecological drainage

At present, enterprise WeChat has been interconnected with WeChat ecosystem, including small programs, official WeChat accounts, video numbers and other WeChat products. For example, the home page of the video number can be added with the enterprise WeChat, and the small program can put the live code in the store. You can open the enterprise WeChat portal and divert the above customers to your own enterprise WeChat account.

7. Automatically pull people

Automatic pull-in is a good pull-in function. When we add customers to corporate WeChat, we can set up automatic welcome invitations to let customers send invitations to other WeChat friends, whether inviting customers to join corporate WeChat or group chat. Even if customers quit, new customers will still be deposited in our corporate micro-signal, which means that one more area will double the digital resources of customers.

8. Online advertising channels

It's not hard to understand. Advertisements are placed through different online channels, and they are drained to corporate WeChat on the public domain platform. Common ones are Baidu, headlines, SMS links and so on. So how to accurately evaluate the input-output ratio of each channel after online channel advertising? Here, we can use our channel live code, support multiple delivery channels, and have high conversion efficiency with one click. In addition, we can modify the settings in the later stage, add enterprise micro-number or enterprise micro-community, which is flexible and has strong data monitoring ability.

9, enterprise micro task treasure

Enterprise micro-task treasure is a brand-name marketing activity fission tool, and the usual operation process is: create an activity->; Set the ladder task-> Set the reward method-> Distribute the activity-> Statistically restore the activity data. The common activity form is to publish the activity poster, where customers can share, invite friends to help, interact, and add corporate micro-signals. , and finally complete the task to receive rewards. I believe everyone can see that this activity is simple in form, extremely short in operation path and extremely fast in transformation, and can spontaneously form explosive fission powder absorption.

10, circle of friends marketing

It is divided into two forms: enterprise publishing circle of friends and enterprise micro-personal number publishing circle of friends. I have introduced it to you before, so I won't go into details here. Enterprise WeChat survives on WeChat, and circle of friends marketing is equally important. Communicate brand information, promotional activities, value-oriented content, etc. By regularly publishing and updating the content of friends circle, to friends circle customers. Skills and content attributes are mainly published here. It is necessary to combine advertising+dry goods+value attribute content+social content. The release frequency of hard advertisements should be controlled within 30%, which is not easy for customers to resent, but also helps us attract customers and bring about later transaction transformation.

The above are the top ten drainage methods of enterprise WeChat, hoping to bring you some new operational ideas and help you solve the problem of obtaining customers in private domain traffic operation.