Speech at the post competition in the marketing department

Marketing department is an important part of marketing organization structure in enterprises, which usually includes product marketing department, market development department, marketing propaganda department and sales support department, and plays a huge role in enterprises. The following is my collection of speeches on job competition in the marketing department. Welcome to reading.

Speech on Post Competition in Marketing Department 1 Dear * * * Dear bosses, managers and leaders,

Hello everyone!

The company has just set up a marketing department, which is responsible for marketing and other work; And select the marketing minister within the company. This fair and just personnel competition will definitely select the best talents for the company. After careful consideration, I have decided and am very willing to apply for the position of marketing director of the company.

The application for the position of marketing director is divided into four parts: first, why I want to apply for this position; second, I have the ability and confidence to do this position well; third, my understanding of the work of the marketing department; and fourth, my working ideas if I become a marketing director. (including fever, cold sensation, deodorization and antibacterial)

1. Why should I apply for this position?

I graduated from Qingdao Vocational and Technical College with a junior college degree, majoring in international trade. I love business and trade, and I especially want to do a good job in marketing. I have worked in the large customer department of Qingdao Mobile and a freight forwarding company, and have a full understanding and exercise of customer service reception, and have developed a more rigorous work style and serious work attitude. Joined Qingdao Lianrunxiang Company in 2009. During my tenure as assistant manager, I received customers' visits, prepared the materials needed by customers, and communicated with customers by telephone. Under the training of company leaders, fully understand the company's various products, take up the position of business sales, have a good understanding of the domestic market, understand the needs of customers in the current market, contact customers, visit customers, and do a good job in the early development of products.

I dare to challenge, fully aware that only by "studying the market, analyzing the market and grasping the market" can I "grasp the initiative and accelerate development"; Therefore, I have strengthened my business sales ability and level by studying the theoretical knowledge of market management and market analysis methods. At present, the company has the position of marketing minister, which is a stage to sharpen people and show their talents, and also a pioneer in the company's work; For the development of the company, for the promotion of its own sales ability, to open up a broader market for the company; Therefore, I decided to apply for the position of company marketing director.

Second, I have the ability and confidence to do this position well.

(1) A soldier who doesn't want to be a general is not a good soldier. For us young people, the new job and environment are more attractive and challenging. Marketing director is such a position where challenges and opportunities coexist, and pressure and motivation coexist. It is the core and bridge of the company's marketing operation, with high work intensity and difficulty. I think working under such pressure can learn new knowledge, broaden my horizons and tap my potential, which is conducive to my all-round development.

I think I have the necessary personal qualities to be a marketing minister. During my tenure as assistant manager, I have strengthened my business ability and management level by studying the theoretical knowledge and analytical methods of market management. Have rich business knowledge and the ability to find, handle and solve problems. Moreover, I have strong professionalism and team spirit. Serious and responsible work.

(3) Familiar with the company's products. I have worked in the sales department for more than a year, and I know the customer base and customer demand in the domestic market as well as the company's products.

Third, my understanding of the work of the marketing department

(1) The marketing department is defined as the department that formulates strategies to achieve the company's business objectives. That is, through market research to understand industry information and development trends, competitive information and trends, consumer information and market demand changes; Meet the changing needs of consumers by developing new products; Promote the image of enterprises and products through media and public relations, establish brand status and make products sell better; By formulating product promotion strategies, the work of the sales department is more standardized and effective; By standardizing and supervising the marketing behavior of products, the market of companies and enterprises will maintain stable and sustainable development.

(2) The purpose of the company's marketing department is to open up the market, occupy the market and expand the company's living space.

(III) The function of the company's marketing department is to provide detailed and effective data analysis results for the company's senior decision makers, put forward reasonable suggestions for the company's annual marketing objectives and new product development plans, provide a strong basis for the planning, pricing, promotion and development of new products, provide strong sales support for the company's sales staff, and fully publicize and establish the company's brand image and product brand image.

(4) The work of the marketing department of the company is marketing and advertising; Search data, summarize and analyze, and make monthly and annual analysis reports according to the actual situation; Conduct market research and tell the business department who our products are sold to and who our target market is; Planning and packaging of new products; Brand building, customer care and support, etc.

(V) The guiding ideology of the company's marketing department: Only by "studying the market, analyzing the market and grasping the market" can we "grasp the initiative and accelerate development".

Fourth, if I become the head of the marketing department, my working ideas.

(1) Plan the daily work scope, content, management system and operation flow of the marketing department;

1, daily work scope

(1) market development work

Investigation and research is the beginning of all work and the basis of all decisions of enterprises. According to the company's business objectives and business scope, the marketing department formulates the scope, contents, standards and methods of information collection for market research, the contents, key indicators and formats of information collection and analysis, and the mechanisms and processes of information exchange and transmission.

1) Collection and analysis of market consultation (macro consultation on government industrial policies, economic environment, industry trends, etc. , and provide materials for heating group company);

2) Conduct regular consumer surveys and submit survey reports;

3) Conduct regular regional market research (domestic, Japanese, European and American) and submit research reports;

4) Regularly analyze the internal sales situation and put forward the analysis report;

5) Regularly analyze the research of competitors and brands, and put forward analysis reports;

6) Analyze market and raw material trends, and put forward market and raw material trend reports and suggestions;

7) According to the company's strategy and market trend report, study and put forward the annual marketing target.

(2) Marketing of company brand

After the new product is developed, how to guide and assist the sales department to sell it and what kind of consumer groups to promote it to? What kind of market to promote? Through what channels to promote? How to promote it? This is the product promotion strategy formulated by the marketing department.

The products sold by enterprises to consumers should not only meet the material level, but also have the spiritual level. With the intensification of market competition, product homogeneity is becoming more and more serious. How to establish the image and position of enterprise products in the eyes of target consumers, so as to effectively distinguish enterprise products from competing products, establish the differentiated image of enterprise products, consolidate and improve consumers' financial loyalty to brand medical insurance bureau through the continuous improvement of brand image and position, enhance the sales force of enterprise products, and let the company win greater profits.

(3) the company's sales support

After the product is put on the market, there is not only the problem of how to sell, but also the problem of how to standardize the sales. This requires the marketing department to provide marketing strategy support for the sales department and provide follow-up and guidance services.

1) Provide various relevant analysis reports to help sales know the trends and trends of markets, industries and competitors in real time;

2) new product release and related training;

3) sort out all kinds of questions that customers may encounter and their answers, and formulate Q &；; a；

4) Inform the company's promotion plan, promotion scheme, gifts and calendars in time;

5) Other marketing departments provide support and cooperation.

(4) Enterprise customer source work

Establish detailed customer files, including but not limited to company name, address, background, contact information, birthday, personal photos, hobbies, visits, etc. Especially pictures of customers.

Provide SMS, email, greeting cards, calendars, notebooks, gifts and other care on holidays in the name of the company or relevant sales/ministers according to customer classification.

On customers' birthdays and important days, we can provide but not limited to the above care according to the classification.

Provide relevant data reports to customers regularly in the name of the marketing department to guide customers and the market.

2, management system and operation process

There are no rules, Fiona Fang. Focusing on improving the company's operational efficiency, in order to cultivate and enhance the competitiveness of the marketing department, we cooperated with the relevant departments of the company to carry out the standardized management movement of the marketing department, and formulated the management system and operation flow of the marketing department according to the company's various management systems, which laid the foundation for the marketing department to carry out its work and improve its efficiency.

(1) Annual marketing target of 20xx

Cooperate with the company manager, do a good job in the marketing department, and strive to complete all tasks assigned by the company to the marketing department. Such as: first, the market share, second, the profit contribution rate of new products, and third, the popularity of companies and key brands.

(II) To formulate the work plan of the marketing department of the company.

1) Establish and improve the organization of the marketing department. The marketing department has just been established, and communicate with the company's decision-making level to establish the company's requirements and ideas for the marketing department. Make clear who is responsible for managing the marketing department, and implement the personnel, finance and materials of the marketing department according to the needs of the work.

2) Establish and improve the rules and regulations of the marketing department.

The rules and regulations of the marketing department are to ensure the smooth development of all the work of the marketing department and achieve the expected results. It is necessary to establish rules and regulations under the leadership of the company's superiors.

3) Implement the work objectives of the marketing department

According to the tasks assigned by the superior to the marketing department, make a preliminary post responsibility system, so that every job can be done well.

4) Strengthen the financial management of the marketing department and improve the "operating efficiency" of chemical machinery companies.

As a market development department, it is necessary to formulate the expenditure rules of this unit, save expenses and improve the operating efficiency of the company.

5) Strengthen staff training, improve staff's execution and enterprise cohesion.

According to the actual work of the company's business and marketing department, strengthen the training of employees' knowledge and skills, improve the execution of employees' work, and enhance the cohesion of the company.

Appendix: I worked in the marketing department.

1. I worked as an intern in the large customer department of Qingdao Mobile for half a year, and had a full understanding and exercise of customer service reception.

As an operator of a freight forwarding company, I have developed a rigorous work style and a serious work attitude.

3. Just joined the company, as an assistant manager, receiving customers' visits, preparing information needed by customers, and communicating with customers by telephone.

4, familiar with the company's various products, began to do business sales, contact customers, visit customers, do a good job in the early development of products.

Competitive applications have ups and downs, advances and retreats, and there is no regret in the upper level. If the operation is not successful, it means that there is still a gap. I will still keep a good attitude, correct my shortcomings, work harder and make my due contribution to the development of the branch as always.

I am here to convey

Over the past few days, I have been measuring myself, reviewing my experiences and examining my abilities. College diploma, graduated from Nanjing University of Posts and Telecommunications, 7 years working experience, title of assistant engineer, party member. Faced with many opponents, I understand that this will be another challenge full of opportunities. Like every employee of Guangdong Mobile, I have been experiencing and facing many challenges. Six years ago, I was passionately assigned to Yunfu Mobile Company as a mechanic. After more than a year of hard and substantial wireless network optimization, I consolidated my business skills and became the "technical backbone" of Yunfu Company.

Soon, I ushered in my first turning point challenge. In the first open job competition held by the company, I beat my colleagues with much higher academic qualifications and qualifications and got the position of general manager, responsible for the secretarial and procurement work of the company. From this, I also understand a truth: challenges are opportunities. If you want to get a bigger chance, you must constantly challenge yourself! So, a year later, I challenged myself to transfer to the marketing department to engage in business promotion and marketing planning. Through a series of promotional activities, the development momentum of Yunfu Unicom and PHS has been effectively curbed, and the market share of our company in the mobile market has been guaranteed. This is a more powerful proof of the miracle brought by challenging yourself.

In my opinion, as the marketing manager of a county branch, my job responsibilities are: to formulate the work plan of the marketing department of the branch; The whole process management of business activities, combined with the characteristics of the local market, carries out market analysis and research, and formulates new business promotion and marketing plans. He is required to make a game plan with the coach according to the opponent's situation before the game, set an example in the game, mobilize the enthusiasm of all players, and make adjustments according to the real-time situation of the stadium and be flexible. He is required to have strong execution ability, keen market tentacles, good communication skills, strong team concept and selfless dedication.

While working hard, I didn't give up the challenge of my interest. He once represented Yunfu Mobile in the first cultural performance, the first staff sports meeting and the first and second football matches. My thesis won the third prize of "Guangdong Mobile Ideological and Political Thesis Competition" for two consecutive years, and my photography won the first and second prizes of the second employee talent competition.

While constantly challenging their work, they also challenged their knowledge structure. I not only participated in various trainings organized by the company, but also completed the undergraduate correspondence study in the Department of Communication Engineering of Beijing University of Posts and Telecommunications in three years, and am currently studying for the MBA course of Huazhong University of Science and Technology.

Challenges, not only opportunities, but also sincere recognition. I have won the title of advanced worker and trade union activist, and the project team I led has also won the honor of excellent team ... Looking back at a series of solid footprints behind me, I also deeply understand that in this rapidly changing and turbulent economic tide, personal achievements are insignificant, and all the glory and success in the world are short-lived. Only ideology, morality and spirit are eternal and lasting, and there are more challenges waiting for me ahead. ...

In the constant challenges of life, I have accumulated my own unique advantages: I highly agree with the company's corporate culture, 2 years of technology, 4 years of market and many years of management experience, strong psychological quality, not being influenced by my own emotions, strong dedication and sense of responsibility, honesty and integrity, and certain innovation ability.

Speaking of which, some people may ask: aren't you blowing your own horn? Don't! I also have shortcomings. My weakness lies in my lack of management experience and informal personality. I just want to find and improve my own shortcomings through repeated challenges. I just want to prove to you through the experience of an ordinary young man that Guangdong Mobile employees are pioneering employees, employees who dare to challenge and meet challenges, and eternal challengers!

Since it is a challenge, there will be success and failure. If I fail this time, I will work harder to hone myself and improve myself. Dear colleagues, let us use all sincerity and wisdom to meet all the challenges on the road of reform, to meet the challenges of the storm of the times, and let Yunfu Mobile embrace the glory of the times in the challenges!

Marketing department post competition speech 3 leaders:

Today, I am in the position of vice minister of competitive marketing. I am very excited. Thank you for your training, trust, support and encouragement in the past. I cherish this opportunity very much.

I have been engaged in sales for 7 years, with rich business knowledge and the ability to deal with and solve problems. I am responsible for the development and sales of XX, XX River, XX and XX areas. In my sales work, I have developed several big dealers, such as XX Gold, XX King, XX Li XX and so on. , recommended by the company as an excellent * * * party member. In sales work, I pay attention to the study of theoretical knowledge. In 20XX, he passed the senior salesman examination of XX University and obtained the national senior salesman qualification certificate. In XX, I got my undergraduate degree by studying in the Party School.

If I can compete for the post of Deputy Director of Marketing Department, I will strive to re-standardize the responsible area within 1 year, weave the sales network with the marketing office as the center, weave the network into counties and towns, and control the sales network. Even if the office changes, the sales network of our factory will not be affected. My idea is:

1, standardize the market, unify the current chaotic market price, control cross-selling, intensively cultivate, increase product coverage and expand sales. First of all, according to the distribution of the internal market in the region, several general agents or offices are established, and the sales areas of the general agents or offices are delineated in a standardized way. The salesman of the company helps to dig out all the secondary wholesalers under the general agent or office, weave the network in the name of the factory, and the general agent or office signs the sales contract with the secondary wholesalers, unifies the wholesale market price, and delineates the sales areas of wholesalers at all levels. Each level of wholesale forms a network and can control the network. When the general agent or office sells our products, the company and the agent or office will reach * * *, otherwise this network will still be our company's network, and our company's market will not suffer losses. This not only stabilizes and expands the market, but also tests the loyalty of customers.

2. Cultivate customer loyalty. By establishing and standardizing the sales network to achieve a win-win goal, customers are willing to cooperate with us because we can help him make money. In the market operation, we should focus on constantly improving our own brands and names. Only in this way can we continuously improve the desire of customers to cooperate with us, and it is also the only way to improve customer loyalty.

3. Cooperate with the company to strengthen anti-counterfeiting efforts and improve the credibility of our products.

4. Adopt different sales policies for different markets. For the old market, it is necessary to increase the variety of sales, improve the terminal coverage density, tap the market potential, intensively cultivate, clear the field and maintain the niche. To expand the market by means of differentiated entry, gradual penetration and terminal interception for the newly entered relatively blank market.

5. Strengthen the assessment management of sales staff and form a sales team that can bear hardships and stand hard work, dare to fight hard, unite and cooperate, and provide value-added services to customers.

6. Make efforts to investigate the market, study the sales strategies of competitors, understand the changes and demands of the market, keep close contact with customers, feed back valuable information to the factory in time, and guide us to cope with market changes and make adjustments.

If I can compete for the post of Deputy Director of Marketing this time, I will spare no effort to perform my duties, carefully plan, strictly organize and consider all aspects according to the requirements of factory development, closely take the market as the guide, and take competitors as the main goal to guide our sales work, enlarge our market and weave our sales network. I will, as always, work hard, study hard, catch up with my comrades-in-arms and improve myself as soon as possible. Please support me, thank you!