How can beauty salons improve customer satisfaction?

How to improve customer satisfaction in beauty salons;

1. Communication is actually the beginning of a harmonious relationship.

To improve customer satisfaction, we must first establish friendly and harmonious interpersonal relationships. Good communication skills will help beauticians go beyond the topic of beauty, and then extend to the level of expressing concern and understanding the psychological and physical condition of customers. To truly understand customer needs and meet customer needs.

2. Smile service

"Smile" is the universal language, smile is the lubricant of interpersonal relationship, and smile service is an essential weapon to improve customer satisfaction. Approach someone with a smile, even if the other person is emotionally unstable, he will appear cheerful because of your smile. The so-called "opaque" is the truth. Smile must be heartfelt and sincere, not a forced smile on your face. Besides, don't forget to smile when beauticians talk to people on the phone. Although you can't see your smile on the other end of the phone, you can be sure that the other party can hear and feel it.

3. Introduce yourself in a friendly way

A friendly self-introduction helps to avoid or minimize the negative and unfavorable situations that many beauticians face when they find themselves, and a good and decent self-introduction can also eliminate the dilemma of being misunderstood as an assistant. Secondly, explain the purpose of your conversation, which can not only get the attention of customers, but also show your concern for her, so as to achieve the satisfaction of different types of customers.

4. Be good at listening and asking questions.

"A good talker must be a good listener" is not a talker, but also a good listener. Its correct meaning is: a good listener is a person who knows how to speak. God gives people one mouth and two ears, telling us that "listening" is more important than "speaking". Providing information rashly before finding out "what is the most important or necessary for the customer" is tantamount to telling the customer that you don't care about her needs or problems, and this information will soon be forgotten. Therefore, your information will be regarded as priceless only if you know the customer and make the customer feel that you really understand her needs.

We should also provide good and perfect services to customers with low education or consumption power, that is to say, treating your customers with respect will enhance their harmonious relationship and customer satisfaction.

Express with emotion

"Having substance in words" is an important feature that facial makeup personnel should have. If you expect your words to bring great significance, you must first establish a trust relationship with your customers.

Know your customers.

Customer-oriented enterprises believe that customers are the most valuable resources. Therefore, beauty salons must manage customers like other resources, understand customers like commodities, and understand customer changes like inventory.

In a large beauty salon in Guangzhou, once a customer enters the beauty salon, the receptionist will greet the customer appropriately. For familiar customers, she will quickly input the customer's name into the store housekeeper system, and the relevant customer files will be displayed immediately. The service staff inside will also know that there are guests coming, and according to the information stored in the computer, they will figure out how to entertain and serve the guests in advance. For unfamiliar customers, they will also use superb conversation skills to obtain customers' names and related information in a very short time and send them to the staff inside. At the same time, as long as you enter the customer's name into the system, you can immediately show whether you are an old customer or a new customer. If you are a new customer, they will input your information into the computer; If the customer does not use their service again within a certain period of time, the system will automatically send out a reminder notice. One of the measures to attract customers in this beauty salon is to provide customer discount cards. Customers can get more discounts every time they use their services. As a result, 90% of customers have become repeat customers.

7. Pursuing zero customer cost

Customer cost is the cost and effort paid by customers in the transaction, which can be manifested as the loss of money, time and energy. Many beauty salons have realized that it is very important to cultivate loyal customers, but practice is often irrelevant. When we get bad products or bad services in beauty salons, beauty salons usually give economic compensation in the form of discounted products or even free of charge, hoping to gain customer loyalty. But this method can only calm customers' temporary grievances, but it can't gain customers' loyalty. Because what customers really want is excellent quality products and good service. The most effective way to cultivate loyal customers is to reduce customer costs to zero. Remember, reducing profits and sacrificing your own interests can't achieve the same effect.

8. Internal customers are also gods.

Customer's purchase behavior is a process of seeking respect in consumption, and employees' participation and enthusiasm in business greatly affect customer satisfaction. FedEx believes: "It is inconceivable that an enterprise that is dissatisfied with its internal customers can provide satisfactory services to its external customers". When the satisfaction rate of internal customers increased to 85%, they found that the satisfaction rate of external customers was as high as 95%.

9. Efficiency of on-site management

In sports competitions, athletes are closely watched by coaches, paying attention to every detail of them and giving encouragement or suggestions when necessary. In the process of improving the service attitude and skills of beauty salon employees, similar methods will be very effective.