What is the use of corporate website building? What is corporate website building?

The functions of corporate website construction The functions of corporate website construction are as follows:

1. Improve the overall image of the company and enhance the exposure of the corporate brand. An excellent corporate website is the company's business card, and a good corporate website can increase the company's visibility.

2. It is conducive to the direct conversion of business and improves the business conversion rate. Website rankings, especially the rankings of key merchants, coupled with excellent marketing landing pages, can directly bring orders to enterprises.

Help companies understand the market and adjust strategies in a timely manner. Through the analysis of traffic statistics tools and timely communication tools on the website, companies can better understand user needs and market conditions, thereby facilitating the adjustment of corporate policies.

4. As a marketing tool, cooperate with other marketing tools for network-wide marketing. A website is an integral part of marketing and complements other conversion channels.

Extended information:

Design framework

(1) The website background requires preliminary design. In order to facilitate users to update the product information or service information of the website, as the company's products or services are constantly increasing and improving, in order to facilitate users to use it, the backend needs to build a management platform for customers, with functions such as adding, deleting, and modifying products and product categories. .

(2) Online messages and website announcements: Online messages can facilitate the establishment of a communication medium between customers, which is ignored by many corporate websites. The website can inform customers of new product releases and company trends as soon as possible. In this way, when new products are launched, these customers will always be notified as soon as possible, which is also a means to improve the quality of customer service.

Implementation model

1. Determine the structure and navigation of the website according to its purpose.

General corporate websites should include: company, corporate news, product introduction, customer service, contact information, online messages and other basic contents. More content such as: FAQ, marketing network, talent recruitment, online forum, English version, etc.

2. Determine the website integration function based on the purpose and content of the website.

Such as flash guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website structure navigation.

For example, a company can include: president's speech, development history, corporate culture, core advantages, production base, technology research and development, partners, major customers, customer reviews, etc. Customers can include: service hotline, service purpose, service items, etc.

4. Determine how to implement the content of the website.

For example, whether the product center uses a dynamic program database or a static page; whether the network is displayed through a list or a map.

Web design

1. Web design art design requirements. Web page art design should generally conform to the overall image of the company and comply with corporate CI standards. Pay attention to the color, image application, and layout planning of the web page to maintain the overall consistency of the web page.

2. The adoption of new technologies should consider the distribution area, age group, Internet speed, reading habits, etc. of the main target audience.

3. Develop a webpage revision plan, such as a large-scale revision within six months to one year.

Reference: Baidu Encyclopedia-Enterprise website construction plan

What is the difference between 360 Enterprise Edition and Personal Edition?

The functions of 360 Enterprise Edition only support enterprise users. It has a perfect effect on internal network protection measures. Its interception effect will not be higher than that of the personal version? The personal version is extremely powerful and can intercept many bad websites or If virus code is installed on a corporate computer, it is very likely that certain software or websites on the computer will not work properly?

What departments, positions, and functions does a company generally have?

Most companies generally have such departments: 1. Administrative Department (can include administrative department, legal department, document control department, logistics, canteen, dormitory, fleet, and security personnel); 2. Human resources department (including: recruitment group, training group, salary specialist, etc.); 3. Finance department (accounting, cashier, statistics, etc.); 4. Information department (the enterprise's IT department, such as maintaining the operation of the enterprise website, operation of IT equipment, etc.) Enterprise ERP system operation, etc.). These departments should all have it, but because of the different sizes of enterprises, there may be one person with multiple posts, or one post with multiple people in the work arrangements and positions.

In addition, depending on the nature of the enterprise, there are also the following important departments:

1. For production-oriented enterprises

(1) Research and Development Department (RD): responsible for the company's new technologies , research, development, and design of new products;

(2) Production Department: Responsible for breaking down customer orders to workshops, workstations, and processes according to the production task orders of the Planned Material Control (PMC) department, The production department that turns drawings into products is divided into different workshops, production lines, and teams according to different companies;

(3) Purchasing Department: According to the research and development, design plans and PE (process decomposer) of the R&D Department ) of the BOM (bill of materials) of the process breakdown sheet, finding suppliers, making inquiries, issuing orders, tracking orders, receiving goods, and ensuring the production needs of the production department;

(4) Warehouse Department: Responsible The department that accepts and stores special materials; prepares production materials for workshop use; stores finished products; and ships finished products out of the warehouse;

(5) PMC: Planning and Material Control Department, which is the overall scheduling of production and materials;< /p>

(6) Quality department: including incoming material quality inspection IQC; process inspection IPQC; finished product quality inspection OQC; quality assurance department;

Some production companies will set up technical departments, It is mainly composed of process decomposers and other personnel, who are responsible for the technical explanation, supervision and guidance of the design of the R&D department for production; in some enterprises, the technical department is also responsible for the repair and maintenance of machinery and equipment.

(7) Marketing center: For enterprises that produce and sell their own products, a marketing center will be set up to be responsible for the sales of the company's products. The marketing center is generally composed of a marketing department and a sales department; the marketing department is generally composed of (1) market research; (2) market planning group; (3) statistical analysis group; (4) audit group; the sales department is generally divided into regions according to different enterprises. Planning, such as North China Sales Department, East China Sales Department, South China Sales Department?

2. For trading enterprises, it may not be as complicated as the above-mentioned production enterprises. Generally, there is no production department, and there may be a customs declaration department; shipping Department; follow up with factory personnel, etc. But you still have to decide the specific department based on your own reality!