6 SMS marketing content skills

There are many ways of marketing, and SMS marketing is one of them. So, as a fast and convenient SMS marketing, what skills do you have? Let's take a look together.

Clever insertion of promotional information in holiday greetings. On holidays, no one will resent receiving messages of blessing, and perhaps, they will improve their goodwill accordingly. Of course, customers are no exception. In this case, if the salesman can skillfully add the preferential information and service hotline of the company's products or services, it will greatly affect the customer's consumption choice.

The content of short messages should be as concise, vivid and interesting as possible. Trivial things often make people feel disgusted. Especially in this fast-paced era, the preciousness of time is self-evident. Therefore, when editing short messages, if we can grasp the main information and add some vivid, lively, interesting and humorous elements to it, it will greatly deepen the customer's impression of the content of short messages, which is very conducive to promoting transactions.

Pay attention to address and signature. It is not enough to have good ideas and content, but also to work hard on the customer's address and the company's signature. Because this directly reflects the position and influence of customers in the minds of marketers. A good address and signature can often easily narrow the distance between the customer and the company and enhance the sense of closeness.

Targeted screening of customers. Not all short message recipients can become company customers. Therefore, in order to achieve the best effect of SMS marketing, we can screen customers according to the nature of products or services (such as suitable people, suitable age, professional information, etc.). At the same time, pay attention to strengthen the contact with company members and old customers, and deepen the impression of the company in their minds.

Text messages can make an amicable friendship and enhance feelings. It is inevitable that products or services will make mistakes, so it will be a bit abrupt to call directly to apologize or pay a return visit. At this time, an apology message can not only resolve the contradiction, but also narrow the distance between customers and enterprises, enhance feelings and make customers more acceptable. It also invisibly increases the chances of contact with customers.

Avoid sending promotional information frequently. Frequent sending of promotional short messages is a taboo in short message marketing. This will make customers feel very troubled, which is not only not conducive to promotion, but also makes customers feel disgusted and counterproductive. Therefore, it is good to convey the same thing to customers once. Customers will respond naturally if they have demands.

It is especially suggested that when editing short messages, you should consider the problem from the perspective of the receiver and avoid copying it mechanically. The language should be concise, clear and intimate, so that customers feel that the screen is full of reliable and useful information.