How to compile short messages in the early stage of cosmetic activities?

First preheat. The common preheating is the promotion of promotional activities.

Pre-promotion: TV, newspapers, internet and other media publicity, distribution of promotional leaflets, mass text messages, telling consumers to join the store in summer promotion activities. Only when more consumers know what promotional activities the franchise stores are doing, and the promotional activities are attractive to consumers, will consumers pay attention to the promotional activities and the franchise stores, and there will be more store entry rates.

On-site sales promotion: arrange sales promotion personnel to send orders on the spot, so that consumers can receive gifts or experience clothes for free when they enter the store, and send balloons to passers-by on a single page to attract popularity. (Delivery speech: arrange the key content of the promotion activities into an attractive sentence or two, inform the other customers of the familiar special price or snap up the goods in a limited time, and let them pay attention to it in the store. Hello, welcome to our promotion website. Today's makeup and eyebrow shaping are free, and we will also give you a gift. )

Second, build momentum. The reason why holiday sales activities affect the hearts of merchants is because such festivals bring a lot of customer traffic and a lot of consumption. What businesses need to do is to follow the trend, create a market, create an atmosphere that implies consumption, and attract more consumers, so does the promotion of cosmetics on Mother's Day. So how to build momentum?

We can consider it from three aspects:

1. Choice of campaign time: generally, it is chosen at the time of the maximum traffic, and it is best to choose at the weekend, that is, at the time of the maximum traffic.

2. The choice of campaign site should conform to three principles:

A. Square, where there are many people in shopping malls;

B. places where people are more likely to stay;

C. where there is little information interference.

3. Choice of the method of creating motivation: The method of creating motivation is an attractive method, which should generally meet four characteristics:

(1) The masses like it and are interested;

(2) The form is novel and refreshing.

③ The content is generous and healthy;

4 shocking people, making people stop unconsciously.

At the same time, we must be careful not to grandstanding, which is offensive. Specifically, the method of creating momentum can be divided into dynamic and static parts.

Static assembly methods mainly include:

Site layout (using POP, posters, explosion stickers, banners, billboards, etc.). ), outdoor media advertising, new products and prizes display, etc.

The dynamic methods of creating momentum mainly include: a, performing arts and martial arts; B, give small gifts; C, a host who is very helpful for creating momentum; D, new model show; Other ways to create motivation.

Third, means. How to impress consumers and make them pay the bill is the work of promotion means, and the design of means should fully consider the characteristics of summer consumption, the consumption habits of product positioning target customers, what methods the target customers can accept and what cosmetics are suitable for. To sum up, consider making summer cosmetics promotion measures.

Common promotion methods mainly include product specials, brand discounts, buying gifts, adding money to increase purchases, snapping up within a limited time, and exchanging empty bottles for cash. In order to improve the rate of consumers entering the store, franchisees can also carry out free makeup, free consultation, lottery and other activities for consumers to better attract consumers and cooperate with in-store promotion activities to achieve the purpose of promotion.