How to express business model

Question 1: What is the definition of business model? How to describe the business model? What is the business model? The content of business model is very extensive. Almost everything related to business activities can be included in the business model. Therefore, the e-commerce model, B2B model, B2C model, auction model, reverse auction model, advertising revenue model, membership fee model, commission model and community model that we often hear have become the business models of enterprises. Although the content of business model is very extensive, it is not all-inclusive. In this case, it is no exaggeration to say that most of them, whether they are enterprise management, news media or analysts, are not very clear about the meaning of business model when talking about it. The word business model has now become a basket into which everything can be put. The business model is useless, and the resulting confusion makes it lose its guiding significance for enterprise management. The word business model has been abused and misunderstood. Therefore, it is very necessary to clarify the connotation of business model.

To understand the concept of business model, we should start from two aspects. On the one hand, the business model looks at enterprises from a brand-new perspective, and it is a theory and operating system about the profitability of enterprises that is being formed and developed; On the other hand, the business model covers almost all the activities of enterprises, from resource acquisition, production organization, product marketing and after-sales service to research and development, partners, customer relations and income methods.

In short, the business model is the profit model of the enterprise. For for-profit enterprises, the concept of profit includes two elements: cash flow and profit. Therefore, the so-called business model is a systematic method for enterprises to explore the profit source, generation process and output mode of their business, and to allocate enterprise resources and organize all internal and external activities around the core of how to make profits. Through the design of business model, enterprises can make clear how to make profits. Simply put, it is a question about "what to do, how to do it, and how to make money".

2. Elements and types of business model

2. 1 business model component

Generally speaking, a business model must meet at least two necessary conditions: first, the business model must be a whole with a certain structure, not just a single component; Second, there must be internal relations between the components of the business model. This internal relationship organically links all the components, making them support each other and work together to form a virtuous circle.

As a profit generation model, business model is naturally inseparable from three elements: profit source, profit generation process and profit output form. Because if there is no profit source in the operation of an enterprise, there is no profit, operation and development, and so is the process of profit generation and the form of profit output. As a profit model of an enterprise, business model is meaningless. It can also be seen that these three elements of the business model are also coordinated and matched with each other. Therefore, the design choice of business model is always inseparable from the research and exploration of enterprise profit source, profit generation process and profit output form.

2.2 Types of business models

Business models can take many forms and can be roughly divided into the following types:

(1) product profit model: refers to that in the daily operation and management of an enterprise, operators always take products as the carrier of profit generation and output, and cultivate and allocate all business elements of the enterprise around product differentiation.

(2) Profit-by-scale model: refers to the business philosophy of an enterprise or business in the process of development, with expanding market space or business scope as the basic guarantee, confronting competition and gaining profits. For example, mobile phone retail chain operation is a scale profit model.

(3) Service profit model: A profit model that can increase the value of products by providing services that customers need, or adding or innovating services in products, so as to meet the interests of customers more effectively. This is widely used in the retail industry. Retail itself can't provide customers with the material value that determines the quality of products, but it can determine the ways and means for products to reach consumers. The level, form and content of service can often add value to products, and the proportion of service in profit factors is real.

(4) Other profit models, such as channel profit model, brand profit model and industry alliance profit model.

There are many types of profit models, and the key is that enterprise managers design profit models suitable for the internal and external environment of enterprises. An enterprise's profit model can adopt multiple profit models or take multiple profit paths ...

Question 2: How to describe the business model of a specific enterprise? Describe from the following aspects:

1, business orientation

2. Development mode 3. Mode of operation

4. Product structure

5. Marketing promotion

Question 3: How to better understand and express what is a business model? Business model is one of the important research objects of management, and mainstream business administration courses such as MBA and EMBA have paid attention to it to varying degrees. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and partners such as users and suppliers in the market, especially the logistics, information flow and capital flow between them.

Business model: There are all kinds of trading relationships and connection modes between enterprises, between departments of enterprises, and even between customers and channels, which are called business models.

Business model is the creativity of entrepreneurs, which comes from the richness and logic of opportunities and may eventually evolve into a business model. The logic of its formation is: opportunity is the possibility of conveying more clear market demand through creative resource combination (Schumpeter,1934; Kirzner, 1973) is an undefined market demand or an unused resource or capability.

Question 4: Description of business model innovation The description of business model innovation should include three parts in essence. The first is to explain what a new business model or innovative business model looks like. The second is to explain the difference between the new business model and the original model, or the business models of other manufacturers, and where the innovation lies. The third is to explain how business model innovation happens and what the process is. Being able to clearly describe the new business model of the enterprise or the original and other business models is the key premise. The value creation activities of enterprises are always carried out in a certain value chain or value network. To analyze and describe the business model of an enterprise, it is necessary to understand and analyze its position in the value chain or value network. Being in different value chains will determine the characteristics of enterprise business model and have different requirements for enterprise business model. In many cases, the enterprise's value chain or value network is relatively simple. But under many other conditions, it is much more complicated, especially when networked production organization has become a trend. In the traditional broadcasting and subsequent TV industry, the value network is more complex, and the value network of the Internet is more complex. The characteristics of business model are closely related to its position in the value chain. But how to describe the business model? Business model is a system, which consists of three aspects: different components, the connections between components and the "dynamic mechanism" of the system (Afuah et al., 2005). The nine elements of business model are expressed in more concrete forms, which interact to form an organic whole and form the concrete form of enterprise business model. The role of various factors and their relationship should be carried out under a certain dynamic operation mechanism, which is also an important aspect of business model, which can be reflected in competitive strategy and related systems, such as how to motivate employees. What we discussed above is the business model at a certain point in time, or a static description. However, the components of business model, their relationship and dynamic mechanism are not static, but dynamic evolution. Execution and implementation is also an important part of the dynamic mechanism of business model. Business model always needs to be realized to realize its value. A good business model may not succeed because of improper implementation. Weak business models may also be successful because of strong management and implementation skills (Osterwald et al., 2005). Therefore, the description of business model should also include certain time and implementation factors. In a word, when describing a business model from three aspects: constituent elements and specific performance, mutual connection and "dynamic mechanism", it should also be placed in a value chain or value network within a certain time span, including dynamic implementation. In this way, it will help to clearly describe the business model. Due to the complexity of the business model itself and the complexity of the business model innovation process, there are many details and contingency factors that are also very important. Therefore, it is difficult or even impossible to describe it completely. Even so, in many cases, the general description outlines. The description of business model innovation can be supplemented by some charts, which is more intuitive and easy to understand.

Question 5: How to write a business model book? An excellent business plan will definitely "move"

A venture capital manager once described the business plans he read in a month as follows: 100 business plans, half of which will be eliminated in the first review; After several hours of more detailed assessment, another 25 people were rejected; After further analysis, about 10 in the remaining plans does not meet the requirements.

Among the initial 100 candidate companies, only a few companies can enter the stage of in-depth analysis and evaluation, and even fewer companies can successfully negotiate contract terms and finally get investment. This shows how important it is for enterprises seeking venture capital to draw up an excellent business plan.

So, how does an excellent business plan come out?

Make six things clear

"VC's investment criteria are nothing more than three: is the future market big enough and has growth? Is the business model of the enterprise feasible, or has it been partially proved feasible? Is the team of the enterprise excellent and the execution is strong enough? " Wu Minghua, a partner of Fangchuang Capital, gave VC the basic criteria for looking at an investment project. So in a sense, a business plan is a written material that meets VC investment standards, but how to write it specifically has its relatively standardized format and content.

Wu Minghua believes that to write a complete business plan, six things need to be clearly stated, namely: the current situation or brief introduction of the enterprise, business model, market size and strategy, competition and barriers, team and financing financial plan. "These six aspects are necessary in the business plan. Among them, investors are most concerned about business model, market size and strategy, team and financing financial plan. These four contents especially need entrepreneurs to focus on analysis and description in the plan. "

Business model is one of the core of the success or failure of the project, and it is also the most concerned by investors. In the plan, the business model part mainly explains how your enterprise makes money, including who you want products or services from, what are the main contents of your products or services, how you collect money, and how your products or services are made and provided. "This part is best to be simple and clear, so that everyone can know how you make money at a glance."

In addition, investors are also very concerned about the future development potential of this project, that is, market size and strategy. This part mainly includes how big the total market of your products or services is, and how much market share your goal is to occupy. This part is to let investors know how big the market is for your enterprise and what means you use to occupy these markets. In this way, after reading this part, investors can understand whether this market can cultivate a company that can IPO in the open market.

Team has always been the most important factor for investors. Many venture capitalists don't even look at projects, but look at people, chasing people to vote, which shows how important entrepreneurial teams and individuals are. This link mainly includes the current resumes and backgrounds of shareholders, the resumes and backgrounds of management, the current division of labor and incentive mechanism of the team, as well as the internal decision-making mechanism and other internal control systems. "VC is to vote for people and then vote for people, so everyone is most concerned about the team. The reason is that as long as the team is good, the model, market and profit can be created. Therefore, corporate financing should pay the most attention to the team, and investors pay the most attention to the team. " Wu Minghua stressed.

For investors, the last concern is how much money is needed and how to return, that is, the financial plan of financing. This paragraph is more professional, and many entrepreneurs lose at this point. Some entrepreneurs can't tell clearly how the funds should be spent, what purpose they will achieve after spending, how investors will quit, and the return of quitting. "If you don't know the source and source of these data, there is no way to evaluate your enterprise value, and there is no way to prove whether it is reasonable for you to get the funds to give VC equity, so the financial part is very important." Wu Minghua reminded that this part of the content entrepreneurs often have to consult professional companies and complete the writing of this relatively professional and complex content with their help.

You can't just stand from your own point of view

Many entrepreneurs think that business plans are written for investors, so they always think about how to impress each other and are very particular about content and form design. As a partner of a venture capital institution, a large part of Wu Minghua's work is to review a large number of business plans and then recommend enterprises with clear and accurate expression and potential to venture capital institutions, so he has many different views from entrepreneurs. "The business plan is actually not only written for investors, it ... >>

Question 6: How do you say the business model in English?

Question 7: Business model and core competitiveness Business model How to say it in English: merce patt subscribes to rn.

Core competitiveness: core appeal

Thank you. Give 10. I haven't scored for a long time. .......

Question 8: How to innovate the business model of an enterprise? Innovative business model is the dream of enterprises or businessmen. If a business model is copied indefinitely, it means that the market is dead and the scenery is no longer there. Therefore, innovation is the eternal theme of enterprise development. So I think there is a good business model for a certain period of time, but there is no good model forever. We might as well start with the evolution of human business model. Business model is the product of equivalent exchange. The earliest business model of mankind was barter. The second business model is to exchange things with equivalent substitutes, such as gold, silver and jewelry. The third business model is paper money barter. The first three business models have gone through a long period of time, and the number of business models has been increasing since mankind entered the era of industrialization. Since the new millennium, or from the beginning of the information age, with the continuous increase in the number of commodities, the constant changes in exchange methods, and the relatively fixed and changing exchange places, business models have emerged one after another. I'm afraid no one can say clearly today, and a business model will emerge in a few days. The business model is different from the patented technology, which needs to be declared and confirmed, so the confusing business model is really a bit dazzling. Even the same business model is often renovated in different hands, injecting freshness and vitality into contemporary society. Ah, mysterious business model! Any large enterprise is pursuing its own business model and looking for channels to expand product sales. I don't have mature experience and dare not comment. However, I have done consulting services for several commercial enterprises, and I still have some experience. Teacher Zhang Guoxiang is also willing to share the discussion with you. First, finding another way and never following the trend (no one has me) is the best state pursued by the business model. To do this, in addition to continuous innovation, or innovation. This kind of innovation is management innovation to a great extent, and of course it must be supplemented by technical means. Here are a few main business models that combine scientific and technological progress, boldly innovate in management methods and lead the trend in recent years. From telemarketing, email marketing and SMS marketing to blog marketing and website marketing, there has been a theme almost every year since 2003, and its innovators and the first batch of users have made huge commercial profits. Among them, the most successful way is to pay New Year's greetings by SMS. China1300 million people, one for each person is more than one billion. What a creative design! How much revenue did China Mobile and China Unicom win from their fingers? I'm afraid no one can understand. Second, technology is better than others, better than others (people are better than me). When all home appliances are compromised by Suning and Gome, only Gree Electric is immune. They insist on going their own way and opening their own stores, and have made great efforts in professional production and management. Ten years later, Gree did not fall under the siege of dealers. On the contrary, Gree is not only ahead in quality, but also superior in social responsibility by virtue of its own professionalism, dedication and dedication, as well as the responsibility of serving customers. They don't take the minimum standard as the standard, but take the customer's lifelong service as the purpose. Gree has become the first brand of air conditioning in customers' minds. Gree still maintained a vigorous production and sales when the financial crisis hit. Gree took the lead in making the promise of "ten-year replacement and lifetime warranty". Gree's market position is more stable. Third, the opposite (people abandon me) business model can be innovative or innovative, and people abandon me. When others give up, persistence is victory. Dare to think backwards in an emergency. It goes without saying that Gree insists on not laying off employees or reducing salaries. I also want to talk about my brother's ginning factory. My brother insists on production, never closes the door, and gives employees a raise when others don't buy or produce. With fewer managers, the quality of cotton processing is still guaranteed. His products sell better when everyone else stops producing. Fourth, be prepared for danger in times of peace, take the initiative to give up (people take me away) When a business model becomes the object of imitation, smart businesses should take the initiative to give up. Any good way and method has a time limit, and it can only succeed in stages, but it will not succeed forever. 10 years ago, karaoke was very popular, but some bosses changed hands at the busiest time of business. When my friend introduced this case to me, I didn't understand the significance of doing so at first. It was not until two years later that karaoke gradually faded out of the market that I quietly realized. Because the boss's words when he transferred to another school impressed me deeply. She said: "China people like to follow the trend, and karaoke people will soon get tired of it." Some people say that the business model is to pursue novelty, uniqueness and novelty, but I beg to differ. Business models like those that use vulgar advertisements to drive sales are despised by gentlemen. Number > >

Question 9: What are the business models? What are the operation modes? How to express it? The e-commerce model is not mature enough, and innovation needs the support of various platforms and resources. National legislation is not perfect enough for the network system and regulations, and at present, from the national level, it is only a superficial understanding of the field of e-commerce. It can only be said that the new generation is leading this piece. Therefore, Netware needs an evolution, and there must be this process. Of course, this process takes time to run in. When the network can be truly popularized, there will be innovation and survival in the field of e-commerce. At present, it is only a single model, and the whole field has not been rolled out, just based on some big platforms. Therefore, the means and strategies of replication are also reasonable. There is a little good government support for e-commerce now, but it will take a lot of time to take shape.