Seek the optimal drainage method of Taobao shop.

1, grasp customer psychology through brand details.

Take men's wear category as an example. Most styles of men's wear are basically the same. How to catch customers' first sight? Pictures become the key to through train traffic. Under the same keyword search, images with better quality will be dominant. Therefore, every time the owner chooses to take a beautiful picture, he will process the picture, add words, and write out the attributes that can't be seen on the picture to make the picture more eye-catching. The meaning of the expression is more clear. For example, jeans at the moment are clearly described in words on the picture page: thickening and velvet to keep warm. And by testing the click-through rate and other data of the picture, we can judge what picture to use.

Summary: Consumers who show pictures by grasping the details of each picture will not let the traffic flow away because of the gaps between pictures.

2. Add promotional watermarks to major Taobao festivals.

Double Eleven and Double Twelve have always been festivals with huge traffic. Buyers keep their eyes open and search for various promotions on Taobao. Many parents attach great importance to the price displayed in the search, but in fact, it is best to add some promotional information to the baby's main picture to kill the buyer directly and be immediately attracted to the store by the promotional information on the pro-main picture. These tools are also very many, and I have been using Amoy Assistant.

3. Differentiate images and don't take the usual path.

Friends who drive pay great attention to ROI. During our through train, the ROI was nine times higher than others. In fact, it is very simple, just using everyone's first feeling of the picture, choose differentiated pictures to complete the high click. It is found that many sellers make a fuss about the characteristics of thermal underwear. Most merchants use warm colors to show their pictures, such as red or purple, and conservative people also choose popular black and gray. Click on the keyword' warm content', and most of the goods on the page are the same color, so I chose a yellow underwear with a cold color. In this way, it stands out in the whole page and gets a high number of views. In addition, the page details, pictures and words have also been optimized accordingly, and this product has achieved a good conversion rate.