Which is better, the subscription number or the official WeChat account?

Which is better, WeChat public platform service number or subscription number?

1, the number of group messages is limited: the subscription number is sent in groups every day, and the service number can only be sent in groups four times a month;

2. Message reading rate: service number message reading rate 100%, sent messages are displayed in the contact chat window, subscription number message reading rate is 20%, and subscription number messages are all in one folder;

3. Functional difference: the service number is more complete. For example, the WeChat payment function can only be activated through micro-signals, and the subscription number cannot be activated.

4. Custom menu: You can set a custom menu after applying for the service number, and the subscription number can only be used after being authenticated.

The difference between subscription number and service number is better.

If you just say yes, it depends on how you do it. The subscription number can be sent once a day, and the service number can only be sent four times a month, but the waiter has a more advanced service menu, but the subscription number is not.

At present, the WeChat public platform is divided into two types: subscribing to the official WeChat account and serving the official WeChat account. When applying for registration of WeChat official account, the choice of service number and subscription number cannot be changed once applied. Please choose carefully. Public platform service number is an account type of public platform, which aims to provide services for users. Features: You can send a message to fans in groups every month. The messages sent in groups are displayed in the chat list, and fans can be notified immediately after sending the message. Applicable users: mainly to provide services for fans. General banks and corporate users are more suitable.

Public platform subscription number is an account type of public platform, which provides users with information and information. Applicable users: mainly provide information and materials. General media users are more suitable. Features: you can send a message to fans every day, and the message can be received in the subscription number folder, and the message will not be prompted to push.

What is the difference between subscription number, service number and public platform? Which good

Both the subscription number and the service number belong to the WeChat public platform account, but the service number can customize the menu bar and send public messages three times a month. The subscription number does not have a custom menu bar. After upgrading to 300 pieces of authentication, you can send a message once a day. If it's a business, it's best to use the service number, but if it's just a message, the subscription number is enough.

What is the difference between the service number and subscription number of WeChat public platform?

Simply put, the subscription number can be sent once a day, and the service number can only be sent once a month.

One advantage of the service number is that it can be authenticated, and after authentication, it can open the reception of WeChat payment.

In addition, the service number can set a custom menu.

What's the difference between WeChat official account and subscription number?

Are you talking about WeChat official account? The subscription number is a kind of official WeChat account. There are three official WeChat accounts: subscription number, service number and enterprise number. Each type has a different function. The main function of subscription number is to send messages to followers every day, similar to newspapers. If you want to build an enterprise public platform, you must register your subscription number and service number at the same time. Enterprise is used for internal office and has no function.

Is the official account of WeChat WeChat a subscription number or a service number?

Each has its own advantages, depending on your needs. The difference between them is: 1, both enterprises and individuals can apply for subscription numbers, while enterprises can only apply for service numbers, but individuals cannot. 2. The subscription number can push one message to fans every day, while the service number can only push four messages a month. 3. The subscription number menu can only trigger the content added by itself in the material library, and can't directly add links, but the service number can directly add various links. 4. If the information is pushed by the subscription number, it will be displayed in the category of the subscription number in the fan WeChat, and the service number will push the information directly in the fan WeChat, which is more convenient to view. 5. After the subscription number is authenticated, you can directly link the menu, but you can't apply for micropayment. After the service number authentication, you can apply for the advanced functions of micropayment and. In short, if you need to push information every day, use the subscription number. If you push it four times a month, try to choose the service number because the service number is more powerful.

Which is better, WeChat public platform service number or subscription number?

Don't even think about personal media WeChat WeChat official account. Must be a subscription number. The service number can only send one group message a month, and the subscription number can send one group message every day. That's it. Just kill the service number.

Only queries such as banks are more suitable for services, and most of them are related information input by users. The background automatically returns query data instead of frequently pushing relevant information. The service number is really for business services.

However, one advantage of the service number is that you can apply for a custom menu. However, as far as the WeChat platform I helped the company do before is concerned, an organization number is required to apply for a customized menu-that is, individuals cannot apply.

The difference between subscription number and service number

The above is the difference given by the government, which is already very comprehensive. Only add two points: 1, and the individual cannot register the service number; 2. No matter which type it is, it cannot be changed after selection. This article focuses on how to choose the subscription number and service number when registering WeChat WeChat official account.

We must first understand the four biggest differences between subscription number and service number:

1, massive information. The subscription number can be sent 1 time every day, and at most 10 pictures and texts can be sent each time; The service number can be sent four times a month, with a maximum of 10 for each time.

2. Group message display mode. The subscription number is displayed in the "Subscription Number Folder", the service number is displayed in the friends' conversation list, and there will be a new message voice prompt on WeChat (as shown in the figure below).

3. Bottom menu. Non-authenticated subscription number has no bottom menu, so it is necessary to set keyword reply to interact with users, and the bottom menu can be set after the subscription number is authenticated; The bottom menu can set whether the service number is authenticated or not.

The above three points are given by the government, and many people already know. I need to add here that many people don't know much about it and few people say it. Subscription number can be used with or without development ability, and service number can be used without development ability strictly, but it loses the value of service number. The reasons are as follows.

I believe many people must know what kind of account they should choose when they register for WeChat WeChat official account. Of course, many friends who are new to WeChat WeChat official account may still be confused. Here, I use common language to explain the essential difference between service number and subscription number. I believe that after reading it, you will have a clearer and deeper understanding of the WeChat public platform, and you must know what kind of account you should choose.

When we explained what WeChat public platform is, we said that if WeChat is regarded as an "operating system", then WeChat WeChat official account is a light application similar to our mobile app. The so-called WeChat WeChat official account development can actually be divided into two parts. Part of it is the development of WeChat, that is, connecting the WeChat public platform with our own server, making the operation of WeChat WeChat official account more flexible and enriching the functions of WeChat WeChat official account. The other part is the development of micro-websites. Micro-websites are websites that can be used by mobile phones by using HTML5 technology, and such websites can realize the experience similar to mobile apps.

After explaining this clearly, it is easier to explain the difference between subscription number and service number. The subscription number is actually equivalent to the "news information" application on our mobile phone, while the service number is equivalent to the "tools" application on our mobile phone. Subscription numbers are mostly used to send industry information, news reports, etc. For users, and mostly suitable for media, corporate information and other similar accounts; Service numbers are mostly used to provide users with certain functions, such as querying bank statements and customer management. , and most of them are suitable for accounts that require users to have certain operations and data interaction. In this way, no matter you are an individual, an organization or an enterprise, no matter what industry you are in, as long as you have a clear positioning of the public account you want to register, I believe it is no longer a problem to choose which type of account.

What is the difference between the subscription number and service number of WeChat public platform?

Many friends don't know whether to choose the service number or the subscription number when applying for WeChat WeChat official account. First of all, I think you need to have a positioning of your own brand, which channel to take, push or service. Today I will do an analysis for you, hoping to help you solve your doubts!

At present, the WeChat public platform is divided into two types: subscribing to the official WeChat account and serving the official WeChat account. When applying for registration of WeChat official account, the choice of service number and subscription number cannot be changed once applied. Please choose carefully.

Public platform service number is an account type of public platform, which aims to provide services for users.

Features: You can send a message to fans in groups every month. The messages sent in groups are displayed in the chat list, and fans can be notified immediately after sending the message.

Applicable users: mainly to provide services for fans. General banks and corporate users are more suitable (China Merchants Bank, China Southern Airlines).

Public platform subscription number is an account type of public platform, which provides users with information and information.

Applicable users: mainly provide information and materials. General media users are more suitable (such as cycling and CCTV news).

Features: you can send a message to fans every day, and the message can be received in the subscription number folder, and the message will not be prompted to push.

Second, the function of the public platform service number

1 and 1 can only send four group messages within a month (30 days) (20 14.4. 15 new rules of wechat public platform).

2. Messages sent to subscribers (fans) will be displayed in each other's chat lists.

3. The service number will be in the address book of the subscribing user (fan).

4. You can apply for a custom menu for the service number.

Third, the function of the public platform subscription number

You can send 1 and 1 mass messages every day (within 24 hours).

2. Messages sent to subscribers (fans) will be displayed in their "subscription number" folder.

3. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.

4. After the subscription number is authenticated, you can apply for a custom menu (except personal type).

4. Which is the best choice, service number or subscription number?

General enterprises need at least 1 service number, more than 2 subscription numbers, and different accounts are responsible for different functions and different user groups. You can allocate according to your own funds, manpower and users. Personally, I suggest applying for a subscription number first, and pushing information in combination with a slightly interesting third-party development platform. You can provide services by applying for a service number in the future.

What is the difference between the service number and subscription number of WeChat public platform?

Every enterprise will always encounter the problem of choice when choosing to open the WeChat public platform. The first thing it encounters is the choice of service number and subscription number. Then someone questioned whether the service number is better or the subscription number is better. Today, I sorted out the characteristics of some service numbers and subscription numbers and shared them with you.

First of all, we should know the characteristics of service number and subscription number. After the launch of version 5.0, the WeChat public platform service number can customize the menu, but the corresponding push message to fans can only be sent once a month. The subscription number of WeChat public platform has lost the function of custom menu, but at the same time it has gained the right to send push messages to fans every day.

So, is it better for enterprises to open service numbers or subscription numbers? Can only say that each has its own advantages and disadvantages. The choice of service number or subscription number of WeChat public platform should be used according to different industries. If you want to actively interact with customers' fans, then the subscription number is better. If you don't need to send push messages to customers often, but just want customers to actively understand the company through WeChat, then the service number will be better.

So, which industries are suitable for opening service numbers or subscription numbers? Throughout the mushrooming WeChat WeChat official account, we can see that, for example, in KTV industry, if it is equipped with micro-websites, it is suitable to use the service number, which can realize direct online booking or listening to songs at will, while in catering industry, it is more suitable for subscription number. With micro-websites, it can not only push preferential services to customers in time, but also realize services such as ordering food through micro-websites.