12 ways to expand customers through real estate channels

There are 12 ways to expand customers in real estate channels, including information flow advertising, online customer acquisition, clue customer acquisition, community customer acquisition, friend circle acquisition, old customer referral, telephone customer acquisition, short video, owner release, potential customer retention, housing customer acquisition and internal lease contract.

1. Information flow advertisement: put keyword advertisements on the search platform. Once the user searches for the target building information, the page with advertisements will be displayed first to obtain customer clues.

2, network port to get customers: use Tuokeben to send rooms with one click, use the housing network platform to enjoy head traffic, increase housing exposure and get customers.

3, clues to get customers: Tokebo provides potential customer clues according to the business circle, pushing customers who have the intention to buy a house, reducing the difficulty of communication and obtaining accurate clues.

4. Getting customers in the community: It is a more efficient way to get a lot of WeChat from community owners and tenants by joining community activity groups.

5, circle of friends: generate a broker's business card through Tuokeben APP, and share the listing information in your hand with one click. Use templates such as videos and posters to improve the quality of friends circle.

6. Introduction of old customers: Keep good relations with old customers, make them trust and even become friends, and ask old customers to help recommend new customers and give them some rewards or gifts when appropriate.

7. Telephone extension: make a phone call with Tuokebao, analyze customer demand in advance according to accurate clues, recommend accurate housing by phone, gain customers' goodwill, and transfer to private operation for follow-up.

8, vibrato short video: using the vibrato video template of Tuokeben, it is easy to make beautiful housing videos and make vertical works for a long time. Promote fission through the traffic of Tik Tok platform and acquire potential customers.

9. Owner's quotation: Tuokeben set up the owner's quotation function to help brokers broaden the entrance of housing and tap potential owners. You can directly view the owner's CD release record, call the owner with one click and burn the CD.

10. Retain potential customers: The potential customer package contains accurate clues to retain potential customers, and prospective customers can transfer them to private companies for free to show real figures. Brokers can directly obtain high-quality customers.

1 1, housing acquisition: real estate agents can analyze users' search conditions on the website platform, such as location and price, and accurately recommend the real estate they need.

12. Intra-company lease contract: The lease contract has the contact number of the tenant to maintain the tenant relationship. When they need to rent or buy a house, they will naturally think of you.

Advantages and disadvantages of real estate direct sales channels

Advantages:

1, real estate developers control the whole process of development and operation, which can avoid short-term marketing behaviors caused by the intervention of some low-quality agents, such as simply selling good real estate, which leads to a backlog of relatively difficult-to-sell real estate.

2. Direct connection between production and marketing is convenient for real estate developers to directly understand customers' needs, purchase characteristics and changing trends, so as to quickly adjust the functions of real estate.

Disadvantages:

1. Generally speaking, real estate developers have advantages in centralized development and engineering. Real estate marketing is a very professional job. The direct marketing of real estate developers is difficult to gather talents with real marketing expertise and form the advantages of marketing specialty, which affects the promotion of marketing performance to a considerable extent.

2. Real estate direct sales will distract the human, material and financial resources of the enterprise and distract the attention of the decision-making level of the enterprise. It may make the enterprise lose sight of one thing, and both production and sales will be affected.