Douyin’s screen-dominating marketing rhetoric?

1. Solve users’ pain points

Use the main video to show your professionalism, introduce pain point topics, and guide fans to leave messages and ask questions. Then ask questions from users in the comment area and answer them one by one to strengthen your professionalism. If every question from fans can be answered seriously by you, more fans will be attracted to ask questions.

2. Become friends with fans

Use the tone of a friend to interact with fans. You are not an authority, you are a good friend of the fans. For example, some fans asked: What should we do if our baby loves to bite? At this time, an interactive reply can be formed: Hello, how old is your baby? Instead of chatting to death with just one sentence.

This will allow fans to interact again. If the video originally only had ten comments, but after interacting with fans as friends, twenty or even thirty comments will be generated. And it will attract more people to participate.

3. Use chat to create a persona

Tell fans who you are and what you do through interaction in the comment area? What can I gain by following you. In other words, while producing content, form your own distinctive personality and let your fans know that following you will produce some kind of value.

4. Guide fans to delve deeper

First, when interacting with fans, a large number of other works of your own are embedded. For example: Regarding this issue, I have a video that talks about it better. It’s detailed. If you are interested, you can see where. The second is to guide users' expectations, such as: What answer will I give to this question tomorrow? The third is to attract users. For example: For this question, it is not convenient to answer on Douyin. You can check my information and communicate further in another place. All three methods can further deepen the relationship with fans.

5. Don’t exchange complaints with fans

Some people are very boring and may complain or even attack you under your video. You must be calm at this time and never quarrel with the other person. Because your mutual quarrel will be watched by a large group of people, and there will definitely be some people among them who will think that you are not generous or friendly enough. Then, these traffic will be lost in vain because of a confrontation. We are here to gain fans, so don’t get in trouble with the traffic.