Online game industry data

20 12 actual sales revenue of China game market in the first half of the year (including PC online game market, mobile online game market, PC stand-alone game market, etc. ) was 24.84 billion yuan, an increase of 20 1 1 8.5% over the first half of the year.

In the first half of 20 12, the actual sales revenue of the PC online game market in China (including the market sales of online games, web games, social games and game platforms) was 23.55 billion RMB, an increase of1/6.9% over the first half of 201.

In the first half of 20 12, the actual sales revenue of China self-developed PC online game market was168.6 billion yuan, accounting for 7 1.6% of the actual sales revenue of online game market, which was significantly higher than 63% of 20 1 1 in the same period.

20 12 in the first half of the year, the actual overseas sales revenue of PC online games independently developed by China was165438+300 million yuan. 1.ACT= Action game:

① Action: The reason why the original ACT is divided into three types today is because ACT, as a big category, has several different styles and content experiences. Reclassified action games generally refer to the game types developed from the traditional Qing Palace or scroll action games, mainly fighting and customs clearance. Joy, the God of War, the Warrior and the Red Knight, are all representatives of this kind of game. However, some novel somatosensory games or mini-game collections on NDS and WII platforms are also classified as action games, such as Crisis in raving rabbids, Manufacturing in Vario, etc., and there are no other types of clear features.

② Platform Action: This is a traditional and "ancient" game type, the most famous of which is Mario series. Although more and more elements have been included in the series during its development, the core content has not changed. The so-called "platform" concept is difficult to understand. You can think of the scene of the platform game as a huge bonsai or model, in which there are several plates of different sizes, and players mainly move between these plates or platforms by jumping that can be controlled by people. Representatives of other platform action games include Wolf and Sonik.

③ Action shooting: It may have been argued that a game like Contra belongs to ACT or STG. We put all the action games with shooting as the main attack mode into one category. Although it is not very accurate, it is better to say that "people or robots who can see the whole picture shoot and kill the enemy". Representative works of action shooting games include metal warheads and armored cores, as well as third-person (over-the-shoulder) shooting games such as war machines.

2.AVG= adventure game;

① Text adventure: Text adventure games mainly express stories in the form of words and dialogues, and players influence the story development and even change the ending by choosing different branching options, so most of these games preset multiple endings. Word adventure games are mostly based on horror, thriller, reasoning and love, including the special interactive form of "audio novel". Well-known word adventure games include fright night of Terror and Reversing Referee.

② Action adventure: Action adventure games mostly show adventure, treasure hunting, survival (the original here is escape) and so on. And they need to operate roles and have certain requirements on operating skills. Some games are even as difficult to operate as action or action shooting games. However, action adventure games have one thing in common, that is, the proportion of solving puzzles is very large. Only by using your hands and brains, observing and thinking can you pass the test smoothly. Tomb Raider, Resident Evil and Silent Hill are all representatives of action adventure games.

3.PUZ= puzzle game;

PUZ originally refers to jigsaw puzzles used to cultivate and develop children's intelligence. Later, this concept was expanded and extended to various educational and leisure games. Tetris is one of the most classic works. Gem Rubik's Cube, spinning bubble ball and LUMINES are also popular puzzle games. This classification will further expand the scope of puzzle games. Brain-strengthening games, such as melatonin and picking hall, which were originally classified as ETC, are also classified as puzzle games. Other games classified as puzzles include a small number of games with quiz as the core content.

4.CAG= card game;

5.FTG= fighting game;

Fighting has become a "fighting fight" again. Although there are also 2D and 3D fighting, its concept and characteristics have not changed much. The orthodox FTG has the characteristics of physical strength, operation and tactics, its roles are on the same axis, and it pays attention to the relative unity of confrontation and balance, so it is no longer divided. Street fighter, mortal quick fight, VR warrior and iron fist are all familiar fighting games. Note that fighting games like Nintendo All-Star Fight and some animation adaptations do not have the characteristics of traditional fighting games, so they are all classified as action games.

6.LVG= love game;

7.TCG= develop the game

8.TAB= table game;

9. Music games

Music game is a type of game in which music rhythm, instruction arrangement and operation feedback interact. This type appeared late and was originally considered as a variant of "box game", but with Konami making this type bigger and stronger. Music games have always performed well in arcades and home computers, and the dance revolution (DDR) has triggered social phenomena. More active music games include Taigu Daren, DJMAX, and support groups. And the popular guitar hero series has made music games regain the attention of players and the market.

10. Sports games

Sports games are relatively easy to understand, but it should be noted that the sports contained in this type are basically based on human ability, and even with the help of equipment, they are driven by their own strength. These sports include all kinds of ball games, track and field, gymnastics, skiing, extreme sports, boxing, wrestling and so on, such as Win Eleven, skateboarding in Tony Hawk, boxing night and so on. , but does not include board games of brain confrontation or racing games of driving vehicles. In addition, sports-based somatosensory games such as WiiSports and Wii Fit also belong to sports games.

1 1.SLG= strategy game;

① Strategy: Simulation and strategy are two completely different concepts from content to characteristics, but both belong to SLG, which is obviously unscientific. Strategy games are also called "strategy games". Players play not a single role in the game, but a kind of power. They use rules and strategies to compete with computers or other players and win in various forms, such as attacking cities, expanding territory, unifying the whole country or dominating the whole game world. Therefore, strategy games are mostly historical themes, and generally adopt turn-based combat. We should not be unfamiliar with these strategic game series, such as the reflection of the Three Kingdoms, nobunaga's ambition and grand strategy.

② Simulated training: Simulated games are divided into two categories, mainly to distinguish the objects that need to be trained in the game. In the simulated breeding game, players mainly cultivate people or creatures, but there are also robots or mechanical life. The purpose of the game is to improve the ability of the trained object in different aspects and achieve unacceptable goals or results according to the differences in ability. The Sims, Idol Masters, DreamWorks and Nintendo all belong to the category of simulated breeding games.

(3) Simulated business: Generally, simulated business games are based on inanimate objects such as enterprises and cities, and players play the role of investors or decision makers, with the main purpose of making profits in the business process and expanding the scale. Representative works include Sim City, Theme Park and Train A, etc.

④ Real-time strategy: Real-time strategy should be regarded as a branch of SLG, belonging to the same clan as strategy games, with similar basic composition, but quite different systems. Everything in the game happens in real time, which requires players to have certain ability in operation skills and combat command. Due to the rapid popularity of real-time strategy games around the world, it has developed into a relatively independent game type, and its representative works include Warcraft, StarCraft, Age of Empires and so on.

12.STG= shooting game;

① Shooting: STG used to be a huge type. Like ACT, it has undergone some great changes in its development direction, and the necessary distinction is made here. Shooting games in China's cultural games mainly refer to traditional reel shooting games, such as Solomon Snake, 1945 and Turtledove. However, because there are fewer and fewer new works of this kind of games, there are many excellent shooting works such as geometric warfare, so we classify some air combat shooting games, such as ace air combat and Star Firefox, as shooting games.

(2) Light gun shooting: Light gun shooting is a kind of somatosensory game that needs special light gun peripherals to achieve the best game effect, which is very different from the general shooting game in concept. Generally speaking, you can't see the characters you use when you play the light gun shooting game, but unlike the main viewpoint shooting game, the player doesn't need to control the movement of the characters, and the camera of the game will advance at a fixed speed and trajectory, so it is also called "trajectory game". The House of the Dead, Resolving the Crisis and Silent Sniper are all excellent works in the light gun shooting game.

13.RPG= role playing;

① Role-playing: RPG generally means that the player plays one or several roles in the game, and the story is complete, emphasizing plot development and personal experience. Games with upgrade and skill growth elements. Because RPG is as big as ACT, there are four main branches of purpose. Role-playing in this category only refers to RPG in which the combat system adopts turn-based or semi-real-time system and reasonably uses the role ability and skills to defeat the enemy, such as "The Brave Fight the Dragon", "Final Fantasy" and "The Legend of the Sword and the Chivalrous Man".

② Action role-playing: Action role-playing is an important branch of RPG, which is basically the same as role-playing games in characteristics, except that the combat system emphasizes action elements more. Besides relying on the growth of role ability, it also needs some operational skills, and the combat process is generally real-time. Most American RPGs, such as Diablo and The Ancient Scroll, belong to this type. There are also many excellent products in Japanese action role-playing games, such as The Legend of the Sword and the Chivalrous Man.

③ Strategic role-playing: The difference between strategic role-playing and the first two branches is still focused on the combat system. Both sides have combat units (flags) composed of several roles, which move, support or attack on the map (chessboard) according to their own abilities and limited rules to achieve specific victory conditions. Most of the games are turn-based and the fighting style is a bit like chess, so there is also another name for "war chess game". The familiar strategic role-playing games include Super Robot Wars, Weapons of Fire, Final Fantasy Strategy Edition and so on.

④ Network role-playing: It is called "massively multiplayer online role-playing game". The feature is that there are thousands of players in a game at the same time, and there is a network connection, which emphasizes the communication and interaction between players. Although online role-playing has the same RPG characteristics of role growth and experience, it generally only provides a virtual world view, not necessarily a complete story. Its combat system is similar to action role-playing games, such as World of Warcraft and Final Fantasy XI, and some of them adopt turn-based system, such as Magic Baby. Add tasks and collect elements, so that online role-playing games can be played almost all the time, without customs clearance in the traditional sense.

14.RCG= racing game;

Racing games are commonly known as "racing games", because most of them need to drive a car to compete or challenge the speed. Famous racing game series include GT racing, prefix D, thermal storm, etc. But not all racing games drive vehicles, but also motorboats, aircraft or some future vehicles with strong sci-fi colors, such as F-ZERO and anti-gravity racing.

15.RTS= instant strategy game;

16.ETC= Other types of games

The original ETC, the so-called "other games", is a lazy classification method. The 22 types in this paper can basically cover the vast majority of games. Some games with different modes show different type characteristics, and the main mode can also be used as the basis for type reference. Of course, because of the appearance of Nintendo's two best-selling heterogeneous consoles in the world, there have also been some heterogeneous games, which are less like games and more like practical or educational software. For example, the software for learning English, etiquette, cooking, wine tasting, beauty, yoga and appreciating literary classics on NDS, and games such as TALKMAN and RPG making tools on PSP many years ago can all be classified as practical software types.

17. Mobile games

18. Simulation of commercial games

19.S RPG= = strategic role-playing game;

20. An RPG = action role-playing game;

2 1.FPS= first person shooter;

As the name implies, the main viewpoint shooting game can't see the manipulated character most of the time, but plays the game with the player's vision, which has a strong sense of participation and bringing in. This kind of game usually needs to control the movement of the characters and shoot the sights separately, and there are a lot of weapons to choose from. The main viewpoint shooting games are mostly based on historical facts or science fiction, showing fierce war scenes (or local fighting environments). Counter-terrorism elite, Call of Duty and Halo are all very popular series in the main viewpoint shooting.

22.H-Game= adult game;

23. Mud = Mud game;

24.MMORPG= massively multiplayer online role-playing class

25. Lottery game

Online lottery games are simple to play and the odds are diversified. As long as you choose the number you want to bet on according to the winning combination of the lottery, you can get the winning information after the lottery, including China's domestic 3D color, the third place in sports lottery, Shanghai Shishi Music, Chongqing Shishi Music, Jiangxi Shishi Music, Tianjin Shishi Music and Hong Kong SAR Mark Six Lottery. All lottery games are fair and open, subject to the official lottery results of various places, and the lottery will be opened in real time.

The theme of online games is very rich. The common themes in massively multiplayer online games are magic (World of Warcraft, Athena 2), martial arts (Eight Dragons), myth (Fantasy Journey to the West), history (Genghis Khan), science fiction (Eve), fantasy (Zhu Xian) and so on. The common themes of multiplayer Online games are: first-person shooting (battlefield Online), sports (NBA Online), racing (Need for Speed World), music/dance (dance company), fighting (life and death online) and so on.

Picture style

Judging from the Online game market in China, the styles of game products mainly include realism (Lord of the Rings Online), oil painting (World of Warcraft, Athena 2), comics (Legend of Wonderland), Chinese painting ink and wash (Swordsman Love Online Edition III) and so on.

Combat mode

Real-time system: a game mode synchronized with real-time.

Turn-based system: In the game, when you encounter an enemy, you enter the battle interface. The enemy is at one end of the screen and we are at the other end of the screen. We act in turn until the battle is over and return to the normal game interface.

Charging mode and reference standard

There are three charging modes: props charging, time charging and client charging. According to experts from Netease Travel, the price is also related to the charging mode. The reference standards are as follows:

Prop charge: Players can register to play the game for free, and operators can make a profit by selling props in the game. These props usually strengthen the role, dress and communication. Such as journey, crossing the line of fire, Athena 2 are all charged in this way.

Reference standard: online games with props generally cost RMB 5- 100. Online games such as Crossing FireWire generally use diamond nobles to add volumes, and buying volumes requires QQ coins or RMB.

Time charge: players can register their accounts for free, but they need to buy a monthly card to recharge their time for the game characters to play. Most of them are calculated in seconds, and some of them are in the form of monthly subscription. Things like World of Warcraft, EVE and Fantasy Westward Journey all have time to charge.

Reference standard: The price of online games charged for domestic time is roughly 5- 180 yuan. For example, Netease card contains recharge methods ranging from 10-30 yuan.

Client charging: Games sold through paying clients or serial numbers bound to Battle.net accounts are the most common in Europe, America and home computer platform networks where personal computers are popular. For example, Battlefield Rebel Company 2, Origin of Counter-Terrorism Elite, StarCraft 2 and Call of Duty Modern Warfare 2 are all charged through serial number binding accounts.

Reference standard: online games charged by clients need CD-KEY activation. Generally, online games or Battle.net games charged by the client calculate the price of the activation serial number at the client, and the price generally ranges from 30- 100 RMB. 1. Leisure online game: an online game in which two or more people log on to the game platform (webpage or program) provided by the network service provider to play the game. A) Traditional chess and cards: such as chess, table games, real Texas Hold 'em video poker, serial winning, roulette and so on. Companies that provide such games mainly include Tencent, Lianzhong and Sina. B) New forms (non-chess): namely, online games adapted from various board games, such as Three Kingdoms Kill and UNO Card.

2. Online battle games: that is, players can play games through the network intermediate server by installing games that support the LAN battle function sold in the market, such as CS, StarCraft, Warcraft and so on. The main network platforms are Shanda, Tencent and Fang Hao.

3. role-playing large-scale online games: that is, RPG. Play a role, perform a task, upgrade to a higher level, and then wait for treasures, such as a Chinese odyssey, ghost stories, moonlight boxes and so on. , mainly provided by Shanda and others.

4. Functional online games: that is, non-online game companies launch functional online games to achieve specific functions in the form of online games: glorious mission (developed by Nanjing Military Region for military training purposes), development of Jane Stock Market Meteorological Observatory (developed by funds and investment institutions to collect stock market trends and trends), incorruptible fighters (used for anti-corruption education), learning from Lei Feng (an educational online game produced by Shanda), etc.