Marketing planning scheme of using coupons in furniture market? Everybody give an answer.

Voucher marketing is actually a form of membership marketing. Only by finding a coupon form suitable for consumers and distributing it to the right people can merchants get the maximum profit at the lowest cost.

The basic types of voucher marketing are generally divided into several types: one is universal membership marketing similar to McDonald's, and the other is marketing activities that analyze their consumption characteristics by developing their own members. Both of them are membership-based voucher marketing, and others are the most popular voucher marketing methods in shopping malls, such as credit, buy back and buy down. What we are talking about here is the furniture market, and the latter three are the most applicable.

Give you a preliminary simplified planning scheme:

I. Purpose of the activity:

Engaging in activities is one of the important strategies of brand marketing, and it is also one of the steps to boost product popularity and integrate marketing. We should pay attention to maintaining existing customer resources and continue to develop new customers (new customers and old customers with membership can give different profits), and generally choose important festivals, during which consumption enthusiasm is high. Planning various activities based on vouchers will help to enhance brand awareness.

Second, the activity object:

1. Sell and publicize new users learned through various websites.

2. Maintenance, publicity and promotion of existing old customer resources.

3. Cooperative sales with hotels through commercial platforms.

Third, the theme of the event

Section XX, buy XX and return to xx; Buy XX minus XX, and so on! There are many activities and many discounts.

Four. Activities:

Determine the activity time, promotion method, coupon amount setting,

Five, the planning and formulation of voucher use rules and activity rules.

Six, preliminary preparation:

Personnel arrangement, early publicity and promotion

Promotion includes SMS platform, business platform center, holiday hotel marketing, website promotion, media advertising platform, group purchase form, etc.

Seven. Later work

Eight, related matters needing attention

Formulate customer complaints and problems and other related work to improve service quality and brand awareness.

I wrote it myself and thought about it for a long time. Hope to adopt ~!