What is SMS value-added service?

what is wireless value-added service?

In fact, its definition is very simple. Generally speaking, it refers to data services other than voice, such as Monternet of China Mobile.

The development status of wireless value-added services

The number of users of wireless value-added services in China is increasing. At present, about 8% of mobile phone users use this service. The income growth level of wireless value-added services has exceeded the growth level of other telecom services. In the first half of 24, SMS business increased by 71%. The data show that the market scale of wireless value-added services in mainland China was 1.98 billion yuan in 21, and it grew fastest in 22, with an increase of 373%, reaching a market scale of 9.36 billion yuan. In 23, the market of wireless value-added services reached 23.32 billion yuan, and it is estimated that the revenue of wireless value-added services will be 38.54 billion yuan this year. It is estimated that it will reach 64.5 billion yuan by 26, and the growth will gradually slow down. According to the research statistics of iResearch iResearch Market Consulting, in 22, the SP mobile value-added service market was basically the SMS market, and the market scale in that year was 1.7 billion yuan. In 23, while the short message market grew rapidly, the 2.5G value-added service market also started. The total scale of SP value-added service market in that year was 4.43 billion yuan. It is estimated that it will further increase to 8.4 billion yuan in 24. By 25, it is estimated that the total scale of SP value-added service market will reach 12.35 billion yuan, including 5.5 billion yuan for SMS, 1.15 billion yuan for WAP, 1.8 billion yuan for MMS, 1.2 billion yuan for wireless games and 2.7 billion yuan for IVR market.

Some mainstream value-added services

SMS

send and receive text information through mobile phones or Monternet.

Mobile banking

is a combination of electronic money and mobile communication services. Customers can inquire about their accounts and transfer money with their bank accounts anytime and anywhere by operating their mobile phones.

Mobile Securities

The functions of sending and receiving short messages by mobile phones are used to complete services such as stock trading, stock market inquiry, securities information on demand and price prompt.

mobile email

mobile email not only provides the main functions of ordinary email, but also supports the access of various terminals, especially mobile terminals, and supports various mobile data services, such as sending short messages and multimedia messages.

168 information on demand

according to the on-demand application sent by customers in the form of short messages, provide customers with short messages with weather forecast, news, traffic information, financial information and other on-demand contents.

MMS

transmits information in various multimedia formats including words, images, sounds, data and so on through the mobile communication data network.

suixing

based on notebook computers and PDA terminals, it wirelessly accesses the Internet/group customer network through GPRS and WLAN, and obtains the business products of information, entertainment or mobile office services.

mobile phone+notebook Internet access (1721)

Customers dial-up to access the Internet through wireless terminal devices such as mobile phone+notebook or PDA, browse online information and enjoy Internet information services.

WAP

The service of accessing Internet resources anytime and anywhere through mobile phones.

Entertainment Online

is a virtual voice chat method that uses the portability of mobile phones to meet the communication, exchange and needs of customers.