A brief history of the development of SMS marketing platform

Since the appearance of SMS, SMS marketing has also invaded people's lives unconsciously. For example, more and more units in Jinge are using SMS platform or SMS group software to send messages in groups. 2 1 century, people hold their mobile phones in their hands at any time, and the sound of short messages keeps ringing. If they don't pay attention at the moment, there are a few unread text messages, all of which are holiday greetings. This Spring Festival, many people are accompanied by text messages to complete the New Year's Eve dinner. SMS is no longer a simple greeting, it has played a very subtle role in establishing interpersonal relationships. Starting from 1992, the world's first short message was successfully sent by PC and mobile phone on GSM network in Watford, England. After 1999, short messages began to spread rapidly all over the world and broke out continuously. According to Gartner, an authoritative research organization, the total number of short messages in the world in 2008 was 2.3 trillion.

Before 2000, many mobile phones in China did not have the function of sending and receiving Chinese short messages. In the second half of 2000, China Mobile launched short message service. China Unicom also unwilling to lag behind, quickly follow up. In the second half of 2000, the number of short messages increased by 40 million per month on average.

By 200 1, short message service has become a bright spot in the development of China Telecom. In 20001year, the national SMS business volume was 65.438+0.89 billion, with a revenue of 2 billion yuan. Among them, China Mobile reached 654.38+059 billion, exceeding the expected target by 59%. Unicom has 4 billion articles. The market shares of China Mobile and China Unicom are 84. 13% and 15.87% respectively.

At the beginning of 2008, the number of short messages sent in China was more than 590 billion, a year-on-year increase of 37.8%. China mobile phone short message market is pregnant with huge business opportunities, and short message platform software has opened up huge value-added space for commercial websites, products and services of mobile phone manufacturers, software manufacturing and other industries.

In June 2009, Woolf developed Yun Xin Tong, the first precision marketing platform in the industry, which improved the centralized sending efficiency of SMS and MMS by at least 30%, causing a sensation in the industry. In the future development direction of SMS, 32.34% hope that the coverage of SMS will be wider, 26.37% hope that the service content of SMS will be more diversified, 20.4% hope that the service of SMS will be closer to the needs of users, 18.45438+0% hope that SMS will have high service quality, and 2.49% netizens will choose other services.