Summary of hospital propaganda work

With the gradual development of the socialist market economy, the spiritual civilization construction of the medical system has encountered unprecedented challenges and tests. Let's take a look at the summary of hospital propaganda work I compiled for reference only, hoping to help everyone!

Chapter 1: Summary of Hospital Propaganda Work In the past 20xx years, the hospital propaganda work has been highly valued by the hospital party committee and hospital management department. With the cooperation of all departments and correspondents in the whole hospital and the joint efforts of general practitioners, the propaganda department closely focused on the two themes of maintaining the advanced nature of * * * personnel and the annual activities of hospital management, and the propaganda plan formulated at the beginning of the year, overcoming the difficulties of heavy tasks and high requirements, going deep into the clinical front line for a long time and working overtime, and successfully completing all the propaganda tasks of the hospital throughout the year.

For hospitals, hospital image is the vitality of the hospital. Without a good image, there can be no good economic benefits. Various media include television, newspapers, radio, websites and so on. The promotion of the overall image of the hospital can not be separated from the support and cooperation of the mass media. We cooperate with TV stations to set up special columns, set up special columns in party newspapers, record special programs, set up internet sites, design unified signs and other forms to increase social propaganda. At the same time, combined with the two themes of party member Advanced Education and Hospital Management Year, we focused on publicizing the characteristics of hospital experts, technology and equipment, especially the new measures and achievements of experts' expertise, medical technology and scientific research achievements, so that the society can know about the hospital in many ways, which not only reduced people's blindness in seeking medical treatment, but also effectively established the hospital to take patients as the center and strive to meet the multi-level and diversified medical needs of patients, which not only expanded the social benefits of the hospital, but also increased the economic benefits of the hospital.

The publicity work of the hospital in xx years is summarized as follows:

First, establish various external media work networks, expand the field of publicity and enhance the overall image of the hospital.

1, TV media publicity

(1) co-organized "Friends of xx" column with TV station. The purpose of the column is to convey health to the audience, so that the audience can know, understand and have health. This column not only introduces the medical experts in our hospital, but also publicizes the nursing quality, testing equipment, medical environment, rural medical support and so on, achieving the goal of comprehensively publicizing the comprehensive strength of the hospital. This column has been broadcast for 35 issues, and this year 16 issues have been produced. The content of the column covers all specialties of internal medicine, surgery, gynecology, pediatrics and other departments. Due to the difficulties of short shooting cycle, strong professionalism and few producers, this column has been interviewed in the ward for many times and followed up at patients' homes. At the same time, the shooting scope of the column was extended to the surrounding township hospitals, and the ratings of the column were continuously improved, which was well received by the society.

(2) A sub-column of xx Medical News was set up in the column of xx News of xx TV Station, which mainly introduced the new business, new technology, administration and medical ethics of our hospital. At present, 84 issues have been broadcast, and 72 TV news articles have been sent this year. As a brand column of xx TV station, xx News is highly concerned by the municipal government and the broad masses of the people, and its ratings are extremely high. Such a large amount of news in our hospital was broadcast in xx news, which made the hospital achieve good social and economic benefits.

(3) Actively contact the news columns of "xx Time and Space" and "xx News" of provincial TV stations, and broadcast 30 hospital news on provincial TV stations through mutual exchange, which greatly improved the visibility of our hospital in the whole province. CCTV broadcast the TV news of "7.22 medical rescue for major poisoning incident".

2. Newspaper and media publicity

(1) In the science and education edition of xx Daily, a column of "Famous Doctors from Famous Schools" was set up, with a newsletter of xx words in each issue, with illustrations and a quarter of pages, mainly introducing medical experts from various departments. At present, issue 10 has been released.

(2) The column "xx Guide" was published in xx Evening News, focusing on hospital outpatient service, specialty characteristics, convenience measures and 999 first aid, so as to increase the number of outpatients and publish 24 issues throughout the year.

(3) Jointly operated with xx Radio and Television News, the column Friends of xx was launched in xx Radio and Television News, and the program content and current guest experts were introduced to the general public before the program was broadcast, which greatly improved the ratings of TV programs and became a brand column for the masses to understand xx knowledge.

(4) Make use of publicity positions such as xx Daily and Evening News to publish articles and photo news 12 1, 7 articles in the provincial newspaper and news 1 in xx newspaper.

(5) Actively participate in the selection of health promotion news works in the province. Among them, three works won the first and second prizes of Provincial Health News respectively.

3. Improve and promote the xxxx website. It has been a year since I took over the website production, and the content of the website has been continuously enriched. At the same time, various media platforms were used to promote the hospital website, increase the number of website visits, and the xx website construction expansion meeting was held. According to statistics, the website ranks by leaps and bounds, especially the xx forum is very popular, and many suggestions and questions have been affirmed and recognized by hospital leaders. In the past 1 year, 490 news articles were uploaded, and 16748 articles were published on the forum, with 732 registered members, and the click rate was 126 125. The normal operation of the website has created a network platform for hospital information exchange and become a window for hospital leaders to communicate with hospital employees.

4. Organize to participate in radio hotlines and love rescue programs.

The second is to strengthen the publicity in the hospital and build a publicity and operation platform in our hospital.

1, xx medical news highlights hospital cultural characteristics. Starting this year, xx Medical Journal has been changed into a medical cooperation group newspaper. In order to run xx Medical Journal well, promote a higher level and highlight the cultural characteristics of the hospital, the staff of this year's Medical Journal used their brains and thought of many ways to set up party member Advanced around the central work, hospital management year, doctor forum, angel style, outpatient outpost and other contents. And received more than 50 propaganda articles from the municipal rehabilitation hospital, Yingcheng People's Hospital, Yingcheng Chinese Medicine Hospital, xx, xx and other cooperative member units. Medical News published a total of 1 1 issues throughout the year, with more than 379 articles and 58 pictures. Always publicize the principles and policies of the system reform of medical institutions in the new era and spread xx knowledge. In order to transmit information between doctors and patients,

2. The design and production of curtain walls and signs in the hospital are unified and standardized. In order to create a clean, warm and culturally rich external environment for patients and employees, and constantly sublimate the cultural connotation of the hospital, this year we followed the design principles of overall planning, overall layout, unified color, humanistic design and strict economy, focusing on activities such as the establishment of a sanitary city, the advanced nature of party member, the year of hospital management, xx education in infectious disease hospitals and wards, various medical academic reports, and the selection of doctors for patients.

3. Creative Planning This year, we planned party member's advanced education, the hospital's participation in the rescue of the 7.22 catastrophic collective poisoning incident, no holiday clinic, the physical examination of the Asian xx, and the education of diabetes day, and independently produced six feature films, science and education films and slides, which achieved good publicity results.

4. Complete all kinds of publicity and collection work, including the party member Advanced Education Series ReportNo. 16, advanced deeds report materials of outstanding employees in xx, xx Yearbook, etc.

Organizing and participating in various cultural activities, such as the city's May 1st Revolutionary Song Choir and the July 1st Art Evening, were spent in a busy schedule. Looking forward to next year, I think that only by constantly exploring new publicity fields, improving the publicity platform in the hospital, doing a good job in the construction of propaganda teams and raising publicity awareness can the publicity work next year reach a new level.

Chapter II: Summary of Hospital Propaganda Work The work of the Propaganda Department has been highly valued by the board of directors and hospital leaders. With the cooperation of the staff of various departments in the hospital, the work of the Propaganda Department has made solid progress, the work arrangement is orderly, the work intensity has increased, the work effect has been obvious, and the expected work has been completed well.

First, complete the basic situation.

(1) With the joint efforts of all staff in the department, from June to June, the number of people who publicized rural doctors to refer patients to Chinese medicine hospitals reached 409, that is, 65,438, an increase of 53% compared with 267 from June to June last year.

(2) The number of township doctors who had business dealings with our hospital in May-May was 127 1 person, which was 72% higher than that in June-June last year.

Second, the organization of completing various activities.

(1), lead the department director to communicate face to face with key rural doctors for many times. In the first half of the year, we visited all the towns and villages, visited all the rural doctors connected with Chinese medicine hospitals, and established good business contacts with internal and external surgeons in several hospitals. Actively participate in the cultural construction and management construction of the hospital.

Three, improve and update the website of the city hospital of traditional Chinese medicine.

With the support of leaders, the hospital website has been enriched, updated and improved. The new website image will be presented to everyone who cares about the development of the hospital with more powerful functions. At the same time, various media platforms are used to publicize the hospital website and increase the number of website visits. The normal operation of the website has created a network platform for the hospital to exchange information and become a window for the hospital to communicate with patients, hospital leaders and hospital staff.

The fourth is the propaganda of TV media.

Under the unified command of the board of directors and the direct leadership of the hospital Committee, the special column of "Medical xx" was jointly held with the TV station. The purpose of the column is to increase awareness, convey xx to the general audience, and let the audience know, understand and own xx. This column not only introduces the medical experts in our hospital, but also publicizes the work of nursing quality, testing equipment and medical environment, achieving the goal of comprehensively publicizing the comprehensive strength of the hospital. This column covers many specialties in our hospital. After the broadcast, it was well received by the society.

Five, "medical information" production and collation

In order to run "Medical Information" well, upgrade the grade and highlight the cultural characteristics of the hospital, the Propaganda Department has used its brains and thought of many ways. Finally, it was decided to position the contents of the newspaper as: developing columns such as hospital advanced work, expert style, angel style, outpatient department and medical technology around the central work. The publication of newspapers has always been to publicize the good medical atmosphere and advanced medical technology and equipment in our hospital. At the same time, spreading xx knowledge builds a bridge of friendship for doctors and patients to communicate information and ensure the safety of patients xx and their lives.

Six, hospital slogans, signs design, sophisticated and complete, production specifications.

In order to support the response to superior documents and regulations, create a clean, warm and culturally rich external environment for employees and patients, and constantly sublimate the cultural connotation of the hospital, this year we followed the principles of overall planning, overall layout, unified color, humanistic design and strict economy, and produced and designed various publicity tools such as logos, banners, curtain walls, layouts and stickers, which played a good role in our work.

1, strengthen the publicity of xx education

2. Strengthen the propaganda of party style construction.

3. Actively contact departments to find good deeds.

They created one touching medical image after another, and publicized the medical trends and technical progress of the department in time. They are determined executors and shapers of the construction of medical ethics in Chinese medicine hospitals, and they are responders and models of "excellent service" and "love the hospital as home". According to the spirit of the instructions of the board of directors and the requirements of the hospital's work plan, our hospital launched the collection activity of "good people and good deeds". Since then, all departments of the hospital have actively cooperated to promote the collection of "good people and good deeds" as a work and a spirit. It has played a typical role in speeding up the pace of spiritual civilization construction in our hospital and promoting fresh air and healthy atmosphere in our hospital.

Seven. work summary

With the guidance of the superior spirit and the help of all the staff, the work of the propaganda department in the first half of the year was not satisfactory. However, our work is still insufficient, which is far from the requirements of the board of directors and the hospital Committee, and even far from the advanced departments of the hospital. We still need to work hard, forge ahead in unity, blaze new trails, strive for the first place, and contribute all our strength to the vigorous development of the hospital!

Eight, gratitude, gratitude

The development and progress of every work of the Propaganda Department of Chinese Medicine Hospital can not be separated from the superior leaders who silently support behind and the medical staff who fight in the front line. Our job is only to reproduce the real scene of everyone's work, and we exist only to set off everyone's brilliance. The achievements of the propaganda department are copied and pasted by the achievements of every department and medical staff present, and we are just porters of our own brilliant achievements. All the staff of the Publicity Section are grateful for the little information you provided and your cooperation and support for our work. Thank you!

Chapter III: Summary of Hospital Propaganda Work Since the beginning of this year, with the great attention and strong support of the hospital Party Committee and the competent leaders and the strong assistance of relevant departments, the propaganda work has been carried out around the central task of the hospital Party Committee and in accordance with the requirements of the work plan. The summary is as follows:

A, serious investigation and study, the establishment of hospital publicity network.

First, listen carefully to the opinions and suggestions of leaders and departments on propaganda work, set up information commissioners in various departments through the recommendation of various departments, and held a meeting of hospital information commissioners in July to establish a hospital information publicity network.

The second is to establish contact with the district community health service center, xx appointment, radio and television newspapers, TV stations, evening papers and weather forecasts. , thus laying a preliminary foundation for propaganda work.

Second, the organization and distribution of hospital newspapers

Write and arrange manuscripts for hospital newspapers every month, assist in proofreading after typesetting, and be responsible for mailing and distributing hospital newspapers in April-1 1.6 million copies to cities, urban areas, wards and outpatient departments.

The third is to actively carry out publicity activities.

(a) closely cooperate with the central task of the hospital to carry out propaganda work, report the activities organized by the hospital at the first time, and publicize them on the website and the hospital newspaper. For the first time, news pictures were added to the hospital website information report, which improved the visibility of news information.

(2) Cooperate with various departments to carry out targeted publicity activities.

First, cooperate with various departments to carry out free consultation activities, distribute hospital newspapers and hospital brochures to the public, and report on the website of hospital newspapers.

Second, the endocrinology department will hold a free clinic for diabetes, organize a special issue of the hospital newspaper, take photos and sort out relevant written materials.

The third is to cooperate with Hu Xiaoke to receive special interviews from journalists of Baoding TV station on "three-volt stickers" for treating winter diseases and "strengthening the spleen in summer and autumn", which were published on TV news and reported on this newspaper and website. Timely publicize the donation activities of the treatment and surgery branch system of poor patients in hospital newspapers and websites, "XX"; The social Vientiane column of News reported this.

Fourthly, make a comprehensive statistics of experts and consultation time in our hospital, and send it to the appointment column of xx, so that the people of the whole city can know the characteristics and consultation time of experts in our hospital through this website, so as to achieve the purpose of promoting our hospital.

③ Participated in "Popular Science Culture Week"

In September this year, our college was invited to participate in the "Cultural Popular Science Publicity Week" held in the park. According to the requirements of hospital leaders, we made relevant plans, made hospital publicity exhibition boards, and designed and printed hospital exhibition brochures with the contents of promoting key specialties, diagnosis and treatment characteristics and hospital culture in our hospital. During the exhibition, the vice president, director and deputy director provided free clinics for the masses; We introduced the characteristics of hospitals and specialties to the people who came to consult, distributed hospital publicity materials, and showed the development achievements and characteristic advantages of our hospital to the people in the capital, which was well received by relevant leaders and the masses. The basic situation of our hospital has also been included in the special issue of Cultural Popular Science Publicity Week, which has achieved the expected results.

Fourth, strengthen the construction of hospital websites and play a publicity role.

(1) updated some contents of the hospital website, added columns of the hospital newspaper, and expanded the reading scope of the hospital newspaper.

(2) In order to effectively publicize and display the overall image of our hospital, provide comprehensive, reliable and timely medical xx information and convenient and fast online medical consultation and communication channels between doctors and patients, the website has been completely revised.

(3) Make full use of the publicity platform of the hospital website to carry out publicity activities. First, publish the information of important activities of our hospital in the news dynamic column of the website, such as the speech contest organized by the Party Committee and the Youth League Committee, the activity of "striving for Excellence" and the free clinic activities inside and outside the hospital. The second is to help all departments publish medical information and recruitment information on the website.

Five, actively promote the construction of hospital culture

(1) In order to meet the inspection and evaluation of hospital management year activities, firstly, according to the relevant requirements of traditional Chinese medicine culture construction, the implementation plan was formulated, including the hospital spirit, hospital purpose, concept, strategic policy and other value concept systems, and the Staff Code, Questions and Answers on Hospital Traditional Chinese Medicine Culture Construction and Summary of Cultural Construction were formulated. Second, with the full support and cooperation of the director and the staff of the hospital office, the courseware "Report on the Management Year of Chinese Medicine Hospital" was made.

(2) The transformation of the internal environment of the original inpatient ward building in our hospital has been completed, and the new comprehensive building will be put into use soon. In order to establish hospital brand, cultivate hospital culture, and make hospital identification system reflect hospital image, history and humanistic spirit, with the great attention and support of hospital leaders, the identification guidance system in our hospital has been fully launched. In order to do this work well, a detailed implementation plan has been formulated and distributed to all relevant departments to ensure the implementation of the work. The first batch of signs will be made and installed in the near future.

(3) Actively prepare the relevant contents of hospital culture construction, actively plan hospital training, hospital philosophy, spirit and purpose, as well as Chinese medicine knowledge bulletin boards, exhibition boards, slogans, advertising boards, hospital brochures, etc., and strive to infiltrate Chinese medicine classics, medical ethics warnings, epigrams and other philosophical ideas rich in Chinese medicine into hospital culture construction, so that people can be influenced by Chinese medicine culture, feel the cultural atmosphere of Chinese medicine and reflect "humanistic care".

Chapter IV: Summary of Hospital Propaganda Work Under the care and leadership of the Party Group of the Health Department, with the support and help of various offices, the party and government of the whole hospital are United as one, and on ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

First, based on the goal of signing a contract, do a good job in tuberculosis control in the province.

The target contract signed by the factory director and the factory director is the basis of the annual work; The work target contract of the branch company is the guarantee to complete all tasks; The prevention and control of tuberculosis in the whole province is the goal of the Institute of Tuberculosis Prevention and Control, and it is also the focus of controlling the epidemic of tuberculosis in the whole province. The pilot work of "Project" is a good start to push the TB control work in the whole province to a new level.

1, the party and government work together to create a new situation in tuberculosis prevention and control in the province.

This year, the Party, government and military organizations of the Center for Tuberculosis Control and Prevention United and cooperated to maintain the stability of the Center, and made the work of tuberculosis control and prevention in the whole province an important task of our hospital. Leaders actively take the lead and do their duty. As long as it is beneficial to the prevention and treatment of tuberculosis in the province, they will try their best to do it well. Through the study of the spirit of the national and provincial health conferences, the cadres and workers of the whole hospital further fully realized the importance of controlling the tuberculosis epidemic in our province and enhanced their sense of urgency. Leaders and business department comrades went to the grassroots level to understand the situation, and Qixin Qi Xin worked together to promote the prevention and treatment of tuberculosis at the grassroots level. Throughout the year, leaders and business personnel worked at the grassroots level for ×× days, including party and government leaders for ×× days. Driven by leaders at all levels, comrades went from village to village, regardless of personal gains and losses, thinking about patients' thoughts and urgent needs, actively publicizing the party's policies and knowledge of tuberculosis prevention and control, helping grassroots units to solve professional and technical problems wherever they went, helping grassroots units to come up with ideas and ways, summarizing and analyzing tuberculosis prevention and control work and epidemic development in various places in a timely manner, and feeding back to health authorities and tuberculosis control centers of the Ministry of Health for decision-making by health authorities and administrative leaders. Leaders and experts jointly understand the situation, analyze the epidemic situation and formulate solutions, so that the prevention and treatment of tuberculosis in our province will continue to develop.

2, grasp the "project" pilot, lay the foundation, improve the level of tuberculosis control in our province.

The epidemic situation of tuberculosis in our province is grim, but the strength and foundation of tuberculosis prevention and control are relatively weak. Strengthening and promoting tuberculosis control project by Ministry of Health is an effective method to promote local tuberculosis control with low investment and high benefit. Our province was listed as a "project" province by the Ministry of Health in and decided to launch a pilot project in. Since it was launched in ××× year, under the leadership of the health department and with the joint efforts of all project personnel and project personnel at all levels at the grass-roots level, this year's ×× month has ended. Two months later, the negative conversion rate of sputum bacteria reached ××%, and the cure rate of new treatment positive patients reached ××%, all of which met the requirements of the Ministry of Health. At the national conference on centralized management of tuberculosis, it was well received by the Ministry of Health and the National Tuberculosis Control Center.

Our province is listed as a "project" province, and in the first cycle of pilot work in X County, according to the unified national standards and strict requirements, the leaders of the project office took the lead in constantly discovering problems and summing up experience with the comrades of the grassroots project team, so that the tuberculosis project in our province still achieved its goals and completed its tasks under difficult conditions such as inconvenient transportation, weak tuberculosis prevention foundation and poor awareness of tuberculosis prevention among the masses. In some counties, due to factors such as low technical level, failure to implement centralized management, and incomprehension of the masses or leaders, cases were found to be progressing slowly. Through on-site guidance, holding seminars and holding on-site meetings to exchange experiences, the problems have been gradually solved, and the overall management and treatment level of tuberculosis prevention and treatment has also been improved.

In the project counties, patients managed by the project are exempted from drug fees and hospitalization chemotherapy, so that rural tuberculosis patients with economic and cultural poverty have the opportunity to get treatment, so that patients with inconvenient transportation or economic difficulties in remote mountainous areas can get timely and thorough treatment without hospitalization, and let the people feel the concern and care of the people's government and medical workers. At the same time, the management level of TB control personnel has been greatly trained and improved. Especially in today's severe tuberculosis epidemic in our province, the initial results of the work in the "project" county have laid a good foundation for the further development of tuberculosis prevention and control in our province.

3. Completed the preparation work such as examination and training. This year, before the X project county newly listed by the Ministry of Health started. By the end of X, X counties had begun to find and manage patients. At the same time, the training of county-level TB control managers in × "provincial TB control project counties" was also completed. Through the promotion of the project, it will certainly play a greater role in promoting the control of tuberculosis epidemic in the province.

Two, actively carry out outpatient and inpatient treatment of tuberculosis.

While doing a good job in the prevention and treatment of tuberculosis in the province, in order to solve the diagnosis and treatment problems of patients in the provincial capital area and patients with difficulties at the grassroots level, and improve the professional and technical level of the province. Continuously strengthen and improve the management and treatment of inpatients. At the same time, by constantly learning new technologies and adding new items (such as fiberoptic bronchoscopy), critically ill patients have been successfully treated and rescued. Coupled with good service attitude, patients have more confidence in the level of medical technology in our hospital, which makes our reputation constantly improve.

By the end of ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× And use the mobile X-ray car to take photos 1 10,000 sets, and find out XXX cases of active pulmonary tuberculosis, XXX cases of suspected patients and XXX cases of lung tumors.

The third is to do a good job in internal construction and stabilize the anti-tuberculosis team.

1, in view of the problem of poor waiting for posts and unstable ranks of TB prevention and control personnel, on the one hand, the Party branch used political study time to set facts and reason according to the target content, and talked about the entrepreneurial spirit of old TB prevention and control personnel, the importance of TB epidemic situation in our province, even the whole country and even the whole world, angels in white's dedication and the important position of TB prevention and control work in society; On the other hand, we should actively organize efforts to generate income, solve the worries of employees, and better realize the goal of grasping two civilizations and two achievements together. In the case of shortage of funds during the year, the combination of self-financing and funding cleared the road, improved the patient canteen, purchased vehicles and solved some practical problems in work and life.

2, actively complete the daily personnel, insurance, labor, veteran cadres, the Red Cross trade union, the Communist Youth League. In accounting, it was inspected by three major government inspection teams, and the results showed that the revenue and expenditure management was standardized and no major violations were found.