What is Tmall old customer repurchase?

Tmall old customer repurchase refers to the repeated purchase of products by users who have purchased more than once. If a customer is willing to repurchase a product from your store, it proves that he is very recognized for your product, and it can improve the accuracy of your store's crowd labeling, and can also increase the store's repurchase rate and DSR score.

1. What is Tmall old customer repurchase?

Tmall old customer repurchase refers to the repeated purchase of products by users who have purchased more than once.

If a customer is willing to repurchase a product from your store, it proves that he is very recognized for your product, and it can improve the accuracy of your store's crowd labeling, and can also increase the store's repurchase rate and DSR score.

As long as you can operate old customers, in many cases, such as off-season, you can still get a large group of people through old customers. This is why we need to do a good job in maintaining old customers.

2. What are the benefits of a high repurchase rate?

1. Increase the return rate

When new consumers have some understanding of the overall situation of the store , after analyzing the product's cost performance, you should not be repelled from paying attention to the store.

In this way, it should not be difficult to get them to pay attention to the store again.

2. Improve the weight of the store

Old customers have some understanding of the store's products and will be very satisfied with the store's services. When I come back to buy it for the second time, I will almost never leave a negative review.

One more positive review will be of great help to the store’s weight.

3. Increase the value of traffic

Usually, stores need to spend money to promote through trains, diamond exhibitions, and Taobao customers to attract traffic and strive to increase the conversion rate of Taobao stores.

With old customers, everything becomes different. Since old customers enter the store for the second or Nth time, they must have needs, which will bring traffic and transaction volume.

Maybe you will also introduce new customers and bring more free traffic.

4. Increase the unit price

For new customers, they don’t know much about the store’s products and services, so they don’t dare to buy easily.

But old customers are different. Every time they see the package settings, the repurchase rate will really increase.

Taobao repurchase rate is a very important indicator. Normally, if a customer feels that the product is okay after purchasing it once in the store, they will continue to repurchase it.

Therefore, we must work hard to increase the customer repurchase rate, which is very beneficial to increasing the weight of the store.