What exactly is MMS? Can anyone explain it in detail?

What is MMS

The real name of "MMS" is MMS, which means Multimedia SMS Service in Chinese. It supports a variety of high-speed data services such as voice, email, video, and conference television, and realizes instant end-to-end mobile phone, mobile terminal to Internet, or Internet to mobile phone terminal multimedia information transmission, which can be realized in GPRS network or CDMA20001X network. What can MMS be used for? The most widely promoted application of China Mobile’s MMS service is to take photos through the mobile phone camera and then send the photos to relatives and friends as MMS. In fact, MMS also provides a variety of rich Internet application services, such as personal photo albums. Users can send MMS messages to the "MMS Album" of "Mobile Monternet", so that users can enjoy a larger personal space for MMS messages on the Internet. , share your proud works or warm wishes with other relatives and friends at any time. What's more important is the commercial MMS service. With various electronic discount coupons, barcoded movie tickets, and air tickets received by MMS mobile phones, you can enjoy discounts on restaurants, watch movies, and fly. This is not only convenient for users, but also Save a lot of operating costs for merchants. Using the photo transmission function, remote monitoring can also be carried out anytime and anywhere in a mobile environment, providing convenient and practical monitoring functions for security, computer room management, housekeeping services, etc.

As early as August 2001, Nokia signed an agreement with Fujian Mobile to establish China's first multimedia information service experimental network, and in March this year, Nokia 7650 mobile phone was successfully used on the entire experimental network. China's first multimedia message based on GPRS. However, it was not until October 10 this year that China Mobile announced that it would officially put MMS short messages into commercial operation, and officially named MMS the rather novel "MMS". At present, China Mobile's MMS service charge standard is 0.90 yuan per message, which is paid by the sender and free by the receiver. While China Unicom is making every effort to develop China Unicom's new space-time CDMA network, it is also spying on the latest MMS services. China Unicom is building a data service ecosystem consisting of CDMA1X system, ICP, operators, mobile Internet system providers and CDMA terminal equipment.

Predictions of MMS in China Based on the current market situation, we believe that the development of domestic MMS will go through three stages: The first stage will mainly focus on end-to-end business. Even if value-added services are developed in the future, terminal-to-terminal services will occupy the main part of MMS business volume like SMS. China Mobile's MMS is currently at this stage. The second stage is the development period of value-added applications of MMS. In the early days of the development of MMS value-added services, they were mainly various static graphics: such as pictures, photos, screensavers, greeting cards, ringtones, etc. Through these applications, users can develop the habit of downloading from wireless networks. Of course, the content is expressed in various ways such as graphics, animation, and sound, rather than text. On this basis, it provides daily news and entertainment, and adds applications such as interactive cartoons, quizzes and games, allowing users to experience the rich and colorful content and services on the wireless network as on the traditional Internet. The third stage is the expanded application of MMS, which is to develop the application of MMS from personal aspects to group and industry applications. For example, MMS can support clear images and even audio and video editing, so it can be used as an advertising carrier. Maybe in the future MMS will become an advertising method alongside newspapers, magazines and the Internet. Other applications, such as combining with positioning services, can send clear electronic maps to users through MMS.

(CEO of a certain company) MMS is MMS, I know this. You see, the mobile phone I changed is a Nokia 7650. I changed it specifically for MMS. It costs more than 5,000. I think the biggest use of MMS is to communicate with my wife. Last time I went to Wangfujing, I saw a piece of clothing that was very beautiful, but I wasn’t sure whether my wife liked it or not. How could I tell this over the phone based on the previous practice? This is great. With the MMS service, you just need to take a photo and send it. It’s so convenient. Mr. Du: (Staff from a foreign company) MMS is not bad and is widely used.

At our last class reunion, several people were unable to come because of something else, so we recorded the audio and took photos and sent them to them, so that they could feel like they were there. It’s just that I can only send 50kb each time, which is uncomfortable.