Brief introduction of private letter rules

Hey, guys. Due to many things recently, I haven't updated WeChat for a long time, and finally met again on 20 17 1. In such a festive festival, it is unkind for me to overemphasize psychology. So I sorted out some rules of App private messages for everyone to analyze and think about.

Private messages actually mean chatting, but we use mobile phones to send private messages, which means sending text messages. When we find other like-minded friends in an App to chat privately, it is called a private letter.

When we think about why we should analyze private letters, it is actually the value of thinking.

As a one-to-one interaction in App, private messages are the direction that many community applications are willing to plan.

1, why do you want a private message?

Community applications are based on content or community interaction. For example, Meiyou started as a tool, and the community presented forum posts, which precipitated good content and high-quality users, while private messages were another step for users to interact based on content. Just like in real life, you see a Daniel at a sharing meeting. Do you want to ask him privately? Or meet like-minded friends at the party, do you want to talk privately? Therefore, private letters are a tool for further interaction and contact between people.

2. Why do you want to analyze private letters?

Some people say that private messages are just a tool for chatting, and there is nothing to analyze. Isn't texting the same? You send it, the other party receives it. So simple!

Yes, messaging seems simple, but the same communication scenario, plus other themes and contents of the App, is not so pure.

Sending text messages is based on knowing the other party's number, which means that the other party trusts you, provides your phone number and agrees to send private messages. So how do you weigh the purpose of "being allowed" and "hoping for user interaction" in the App?

We will receive a lot of advertisements and spam messages when sending text messages, and so will private messages. If you enter an application and 50 people send you private messages, 49 of which are advertisements, how would you evaluate the application?

We just want to solve the above problems. Of course, it is not excluded that some applications have some functions besides the community module, such as friend dynamics, such as friend dynamics and circle of friends.

My analytical dimension is based on:

1, threshold: greeting is restricted. (Assessing anti-advertising and harassment mechanisms)

2. Relevance: whether there is a friend relationship, the rules after greeting and reply, the advantages after becoming friends, etc.

3. Private message element: the difference between before and after reply and before becoming friends.

The above six softwares are all non-social products such as community forums except "Momo" for strangers to socialize.

1, from the threshold, we can see that:

Grapefruit has the highest threshold and needs mutual attention; Secondly, the hot mom gang limits the number and level of private messages.

Like Mo Mo, there is no threshold limit for Mei Pai and Weibo. However, it does not rule out anti-advertising mechanisms, such as sending private messages to 50 different people within an hour and directly blocking accounts. (The so-called silence means not letting him send it as a malicious user. )

2. As can be seen from the correlation:

Meiyou's definition of a friend is: mutual concern is a friend, and you can trust privately;

Baidu Post Bar's positioning for friends is: apply for friends, and the other party agrees. At the same time, Baidu's private letters and friends are related, but there is no absolute connection.

Weibo and Mei Pai have no concept of friends.

Mo Mo: Paying attention to each other is a good friend, and there are more elements of private letters.

3. From the perspective of element openness:

After Mei Pai replied to the other party's private letter, there were still no other elements except words and expressions. It can be seen that private letters are only a shallow interactive tool for American photographers.

Post Bar, Weibo and Momo all have new ways of writing private messages after establishing relationships. Prove that it wants to invest more in private messages, and hope that users can play through private messages.

Compared with other platforms, Post Bar has a visible "friends only" in the privacy settings. It can be seen that he attaches great importance to the distinction between privacy and friendship

Everyone else does this, so if you want to stop advertising, harassment or private messages, what will you do? Let's take a look at the establishment of the relationship, the threshold, and several ways to play after the private letter. Of course, don't forget the company's resources, the precipitation of existing data and the technical feasibility.

Ok, that's all for today.

Thanks for the guidance of my colleagues at work and giving me more information to sort out.

The above views only represent personal views. If it is not mature, I hope everyone can discuss it together. I am all ears.