Nail salon Chinese Valentine’s Day event planning plan

In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to formulate a plan in advance. A plan is a written plan made after comprehensively considering factors related to the thing or problem. So what kind of plan is good? The following is the Chinese Valentine's Day event planning plan for nail salons that I compiled for everyone. It is for reference only. You are welcome to read it. Nail salon Chinese Valentine's Day event planning plan 1

1. Activity theme

Meet on Chinese Valentine's Day, surprises will continue!

2. Event time

xx From August 5th to August 7th, 3 days in total

3. Event location

This nail salon and various chain stores

4. Event content

1. Love on Chinese Valentine's Day, roses express love

During the event, every customer who enters the store to make a purchase will receive a red rose as a gift to convey deep love to you. .

2. Love your wife on Chinese Valentine's Day, happiness and sweetness

On July 7 of the lunar calendar, if you bring your marriage certificate to the store for consumption, you can get a 70% discount on each consumption item.

3. Romantic Lover’s Knot, tied on July 7th

During the event, the store launched a series of “Romantic Lover’s Knot” products (some products are knitted into Chinese knots with red rope, respectively Name it "Love Knot", "Concentric Knot", "Holding Hands Knot", "Luck Knot", etc.) to secure your love and make every day Valentine's Day.

4. Chinese Valentine’s Day love gifts, digital emoticons

During the event, the store will launch products worth 520 yuan (I love you), 1314 yuan (for life), 1234 yuan (with love). Service packages with auspicious meanings such as), 2134 yuan (love you three times), 9475 yuan (happiness), 9955 yuan (day and night), 9999 yuan (long and long), etc. are available in limited quantities and are on a first-come, first-served basis.

5. Sweet encounter, happiness continues

During the event, customers who spend more than 1,999 yuan at one time can receive a "Diamond Membership Card" for free. You can get a discount of 85% for all purchases in our store.

5. Activity preparation

1. Prepare the goods and required prizes, gifts, etc. in advance

2. Train the store clerks who will participate in the event in advance

3. Ask the shopping mall to provide support (discount points, text messages, broadcasts, etc. for publicity)

4. Be a good customer in this event Accumulation of information

6. Promotion

1. Member text messages

2. Arches, banners, exhibition stands, posters

3 , shopping mall LED subtitles, radio promotion of nail salon Chinese Valentine's Day event planning plan 2

Activity purpose:

Use Chinese Valentine's Day to carry out event promotions. In this way, we can increase the popularity of the nail salon, expand new customer sources, and reward old customers.

Event time:

August 5th to August 8th, xx

Event location:

Nail salon

Target target:

Fashionable female consumers aged 20 to 50

Promotional publicity:

1. Banner publicity. Promotional banners can be hung below the nail salon sign. It is also a low-cost publicity method that allows passing customers to clearly know the location and promotion activities of the nail salon. Small nail salons can refer to this approach.

2. Distribute leaflets. One week before the event, you can arrange for manual distribution of flyers. In the printed leaflet, the time limit, location, objects and specific operation methods of the activity should be stated in detail. You can briefly introduce the special nail art projects in the store, such as the most fashionable French manicure, alternative nail art painting, etc. (with pictures). Or, you can send some nail art works along with the order, so that customers can have an intuitive evaluation.

3. Warm text messages/QQ messages. I believe that many nail salons have established customer profiles, and taking advantage of the Chinese Valentine's Day, send them blessing text messages in advance to promote this promotion.

Promotion content:

1. Nail art discount promotion. Discounts are the most common promotion method used by nail salons, and many consumers have been exposed to this type of method and are inclined to do so. On the occasion of Chinese Valentine's Day, nail salons can offer discounts on nail polish of different grades.

2. Membership card promotion. After a customer gets a manicure done in the store, the clerk can ask the customer to apply for a membership card. The function of the membership card is to get discounts on any manicure at any time. This locks in the customer, which is equivalent to small profits but quick turnover.

3. Promotion of the latest nail art projects. In order to compete, nail salons will regularly introduce new items to attract customers. You might as well promote the new manicure items introduced during Chinese Valentine's Day to let customers know about it, because they have time at this time.

Precautions for promotional activities:

1. Pay attention to training employees, from receptionists to manicurists, they must undergo technical training and sales skills training.

2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products and share customer resources together is an economical and fast way to obtain customers.

3. Compared with other well-run nail salons around, look at the gaps and advantages. Nail salon Chinese Valentine’s Day event planning plan 3

1. Activity theme

Meet on Chinese Valentine's Day and there will be endless surprises!

2. Activity time

From August 5th to August 7th, 20xx, ***3 days.

3. Event location

This nail salon and various chain stores.

4. Activity content

1. Love is on Chinese Valentine’s Day, and roses express love.

During the event, every customer who enters the store to make a purchase will receive a red rose as a gift to convey deep love to you.

2. Love your wife on Chinese Valentine’s Day, happiness and sweetness.

On July 7th of the lunar calendar, if you bring your marriage certificate to the store to make purchases, you can get a 70% discount on each consumption item.

3. Romantic lovers’ knot, fate is July 7th.

During the event, the store launched a series of "Romantic Lover's Knot" products (some of the products were made into Chinese knots with red rope, named "Love Knot", "Concentric Knot", "Holding Hands Knot", " "Lucky Knot", etc.), secure your love, every day is Valentine's Day.

4. Chinese Valentine’s Day love gift, numbers express meaning.

During the event, the store launched products worth 520 yuan (I love you), 1314 yuan (for life), 1234 yuan (with love), 2134 yuan (love you for three lives), 9475 yuan (is happiness) ), 9955 yuan (morning and evening), 9999 yuan (long and long) and other auspicious service package items, the quantity is limited and first come first served.

5. Sweet meeting, happiness will continue.

During the event, customers who spend over xx99 yuan in one time can receive a "Diamond Membership Card" for free. With this card, you can get an 85% discount for future purchases in our store.

5. Activity preparation

1. Prepare the goods and required prizes, gifts, etc. in advance.

2. Provide training to store clerks participating in the event in advance.

3. Ask the shopping mall to provide support (allowing deductions, text messages, broadcasts, etc. for publicity).

4. In this activity, customer information must be accumulated.

6. Promotion

1. Member text messages.

2. Arches, banners, X-stands, posters.

3. LED subtitles and broadcast promotion in shopping malls.

Nail salon Chinese Valentine's Day event planning plan 4

1. Activity theme

Meet on Chinese Valentine's Day, surprises will continue!

2. Event time

20xx From August 5th to August 7th, ***3 days

3. Event location

This nail salon and various chain stores

4. Event content

1. Love on Chinese Valentine's Day, roses express love

During the event, every customer who enters the store to make a purchase will receive a red rose as a gift to convey deep love to you. .

2. Love your wife on Chinese Valentine's Day, happiness and sweetness

On July 7 of the lunar calendar, if you bring your marriage certificate to the store for consumption, you can get a 70% discount on each consumption item.

3. Romantic Lover’s Knot, tied on July 7th

During the event, the store launched a series of “Romantic Lover’s Knot” products (some products are knitted into Chinese knots with red rope, respectively Name it "Love Knot", "Concentric Knot", "Holding Hands Knot", "Luck Knot", etc.) to secure your love and make every day Valentine's Day.

4. Chinese Valentine’s Day love gifts, digital emoticons

During the event, the store will sell gifts worth 520 yuan (I love you), 1314 yuan (for life), 1234 yuan (with love). Service packages with auspicious meanings such as), 2134 yuan (love you three times), 9475 yuan (happiness), 9955 yuan (morning and evening), 9999 yuan (long and long), etc. The quantity is limited and first come first served. .

5. Sweet encounter, happiness continues

During the event, customers who spend more than 1,999 yuan in one time can receive a "Diamond Membership Card" for free. With this card, you will be able to You can get a discount of 85% for all purchases in our store.

5. Activity preparation

1. Prepare the goods and required prizes, gifts, etc. in advance

2. Train the store clerks who will participate in the event in advance

3. Ask the shopping mall to provide support (discount points, text messages, broadcasts, etc. for publicity)

4. Be a good customer in this event Accumulation of information

6. Promotion

1. Member text messages

2. Arches, banners, X-stands, posters

3 , shopping mall LED subtitles, broadcast promotion nail salon Chinese Valentine's Day event planning plan 5

Low threshold entry method, overdraft method, comparison method, tear-off method, POS marking method, cash stimulation method, experience method, special price method , super value method, lottery method, replacement method, bundling method, packaging method, transfer card method, double method, referral method, and serial accumulation method. < /p>

2. The nail salon annual card plan is 20xx yuan 1, and you will receive a gift box worth 600 on the spot; in the second year, you can get beauty treatments for only 1 yuan, (the first three months only provide services and do not sell products.)

Explanation: As far as customers are concerned, they prefer to compare and take advantage. In fact, the policy design is to let customers choose the second method, but only use the first item for comparison.

The method of splitting orders:

The policy is roughly as follows:

1. For example, if it is related to the sibling project, it is said that 500 yuan will be used to do 100 projects. From the arms to the feet, five places are done at one time, and the whole set is only equivalent to doing it ten times;

2. If the customer can complete the transaction on the spot, there will be as many as five or six types according to different consumers. Gifts are given in increasing amounts, such as minis, small gifts, number of additions, multiple items, lottery tickets, etc.;

3. Cases such as: common promotion policies of nail salons: annual card: 20xx yuan, free For products worth 1,000 yuan, an additional 10 times of hand care will be given.

Option 1: Manicures cost one yuan a day. Customers only need to pay 365 yuan to enjoy beauty care throughout the year. The main purpose is to use low prices to attract customers, and then earn other money through year-round sales. profit.

Option 2: The annual card is 2,400 yuan, and if you complete it more than 38 times, you will get 1,000 yuan back at the end of the year.

Option 3: 5 yuan for siblings once (only once) and then promote the annual sibling card, 1880 yuan for 99 times (reservation required), less than 19 yuan/time, one is to attract customers, and the other is this Blocks can be unprofitable.

Overdraft method:

The policy is roughly as follows:

Stored-value card: Many nail salons currently use stored-value cards for sales. In the absence of new brands, For new customers of the project, the promotion policy is: any consumer who pays 8,000 yuan for a manicure will receive a 50% discount on the project and a 40% discount on the product. There may be eight thousand, six thousand, etc. The design of this promotional policy has advantages, but the loss in nail art profits is huge. Nail salon Chinese Valentine's Day event planning plan 6

Activity purpose:

Use Chinese Valentine's Day to carry out event promotions. In this way, we can increase the popularity of the nail salon, expand new customer sources, and reward old customers.

Activity time:

July 20th ~ August 2nd, 20xx

Activity location:

Nail salon

Target target:

Fashionable female consumers aged 20 to 50

Promotional publicity:

1. Banner publicity. Promotional banners can be hung below the nail salon sign. It is also a low-cost publicity method that allows passing customers to clearly know the location and promotion activities of the nail salon. Small nail salons can refer to this approach.

2. Distribute leaflets. One week before the event, you can arrange for manual distribution of flyers. In the printed leaflet, the time limit, location, objects and specific operation methods of the activity should be stated in detail. It is best to briefly introduce the special nail art projects in the store, such as the most fashionable French manicure, alternative nail art painting, etc. (with pictures). Or, you can send some nail art works along with the order, so that customers can have an intuitive evaluation.

3. Warm text messages/QQ messages. I believe that many nail salons have established customer profiles, and taking advantage of the Chinese Valentine's Day, send them blessing text messages in advance to promote this promotion.

Promotion content:

1. Nail art discount promotion. Discounts are the most common promotion method used by nail salons, and many consumers have been exposed to and tend to this type of method. On the occasion of Chinese Valentine's Day, nail salons can offer discounts on nail polish of different grades.

2. Membership card promotion. After a customer gets a manicure done in the store, the clerk can ask the customer to apply for a membership card. The function of the membership card is to get discounts on any manicure at any time. This locks in the customer, which is equivalent to small profits but quick turnover.

3. Promotion of the latest nail art projects. In order to compete, nail salons will regularly introduce new items to attract customers. You might as well promote the new manicure items introduced during Chinese Valentine's Day to let customers know about it, because they have time at this time.

Precautions for promotional activities:

1. Pay attention to training employees, from receptionists to manicurists, they must undergo technical training and sales skills training.

2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products and share customer resources together is an economical and fast way to obtain customers.

3. Compared with other well-run nail salons around, look at the gaps and advantages.