The concept of short message platform

The traditional short message group sending platform is based on the short message ports directly provided by China Mobile, China Unicom and China Telecom to connect with the Internet, so as to realize batch sending and customized sending of short messages with the number specified by customers. SMS platforms are mainly divided into two types: one is to download and install local software versions, and the other is to log in through browsers. According to the introduction of "SMS Marketing Research Center", the functions of the two SMS platforms are basically the same, and both send group requests directly to the operator server through the client.

According to the special requirements of short message platform, short message platform can be general short message platform and customized short message platform. Because some industries and departments use SMS for a long time, according to their formal requirements, SMS companies will be required to customize and develop SMS platforms to meet their specific requirements.

Generally, users who need to customize the SMS platform send a large number of short messages with stable cycle, which are mostly used in large enterprises and businesses. With the development and improvement of the store management mechanism in China, individual shopkeepers have begun to manage members and seek ways to carry out SMS marketing. Shop management software specially developed for small shops, such as business experts, came into being with built-in SMS platform, which solved the problem that small shopkeepers could not establish information transmission with members.

The purpose of mass sending short messages is to develop enterprises, save expenses and improve efficiency. Mass short messages have created unlimited business opportunities for enterprises to establish brand image or occupy the market, and can also greatly reduce advertising costs for enterprises, but many of them have become spam messages, which are banned by the state and are being investigated by 3 15. Compared with the traditional SMS platform or SMS group software, the cloud SMS platform has the functions of online self-help, simple registration, on-demand payment, as-you-go purchase, low price, free installation and maintenance, free use or monthly payment, single or multi-point login, openness and so on. It can seamlessly link OA, ERP, website and other business systems, realize the unified management and scheduling of network service resources, and provide enterprises with communication services that can be used and expanded on demand.

Cloud short message service has won the trust of enterprises with its safety, reliability, high speed, low price, convenient use, on-demand payment and other conveniences, high-value marketing return and high-quality service, and has gradually become the new favorite of essential tools for short message marketing, short message mass sending and short message promotion of small and medium-sized enterprises.