What do you mean by melting the media?

What is media convergence? Make full use of the Internet carrier, comprehensively integrate human resources, content and publicity, and realize the integration of resources, content, publicity and interests.

First of all, traditional media should stick to good content! Any enterprise that takes news information as its product should pay attention to the quality of the content. According to the reading preference of current users, content can be divided into two types: one is shallow content with low reading cost, and the other is deep content with high reading cost.

Secondly, some traditional news, newspapers and TV ... can use new technologies, such as artificial intelligence and big data, to meet the individual needs of users through accurate recommendation, and build a good resource sharing platform.

As far as television is concerned, with the development of the Internet, emerging media gradually replace traditional media, which is called the channel for receiving information that users generally welcome. Television stations, especially county-level television stations, have become the groups most affected by the Internet. Therefore, the development of integrated media in TV industry has become an inevitable choice.

The TV industry can quickly realize the development of media integration from the following points.

1, quickly set up a media center, set up a "central kitchen" and form a variety of distribution channels. Unified editing, multi-form distribution and multi-channel distribution are implemented.

2. Grasp the current popular information receiving channels and focus on cultivating and developing information distribution channels, such as the current popular video, that is, the distribution channels established in line with this trend. Taking advantage of the great advantages of traditional TV video production, short video products with correct orientation and users' favorite are produced to attract users' attention.

Therefore, media convergence means that paper media, TV stations, radio stations, websites and new media are all products under a unified platform. From the presentation form, it means the integrated operation of existing text, video, audio, pictures, animation or games.