Jewelry store activity plan (4 selected articles)

Jewelry store activity plan (4 selected articles)

In order to ensure the effective implementation of activities, it is necessary to make an activity plan in advance, which is a written plan of activities. What are the characteristics of an excellent activity plan? The following is the jewelry store activity plan (4 selected articles) I collected for you. Welcome to learn the reference. I hope it helps you.

I. Purpose of the event

Under the impact of CCTV 3. 15 party on jewelry industry, it should be promoted by increasing services. The price war of holiday promotion in jewelry companies is mainly based on discounts, ignoring the construction and maintenance of brands. On the occasion of the May Day holiday, we should take this small holiday as an opportunity to strengthen our service awareness and increase the' selling point' of our products in addition to promotional activities.

Second, the active object.

1. Activity target: 18-35-year-old fashion body that pursues perfection and personality expression and has consumption power.

2. The main target of the activity: young women who attach importance to craft, pursue fashion, pay attention to brand and have demand for jewelry.

Third, the theme of the event:

Shi Yinling still gives back to "five guarantees and one chase". Focus on promoting and launching the company's after-sales service. Summarized as five guarantees: quality, purity, weight, maintenance and cleanliness, and one pursuit: to create brand-new beauty for every customer!

After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. After May Day, the whole country has basically entered a hot summer day, so we can mainly promote cool products.

Fourth, the way of activities.

A. The lucky draw can be held at all sales outlets: all customers who buy Silver Collar Shishang Jewelry during the event:

The single piece amount is 200-400 yuan: get the chance of 1 lucky draw, or directly receive the commemorative prize (the prize is a pair of plain silver earrings, worth about 50 yuan);

Single piece amount of 400-600 yuan: get 2 lucky draw opportunities, or directly receive the third prize (the prize is a sterling silver necklace, worth about 80 yuan);

Single piece amount of 600-800 yuan: get 3 lucky draw opportunities, or directly receive the second prize (the prize is a sterling silver pendant, worth about 150 yuan);

More than one piece of money in 800 yuan: get 4 lucky draw opportunities, or directly receive the first prize and a prize (the prize is handmade and worth about 200 yuan);

Award setting (divided into 4 grades): first, second, third and third prizes and commemorative prizes. The specific content remains to be discussed.

Lucky draw method b, May Day lucky flop:

Lucky Le Fantian flop will be awarded from April 27th to May 5th.

Details of the event: Every customer will get a flop when the spending amount in Silver Link reaches 400 yuan (including 400 yuan), and two flop opportunities will be given to those above 600 yuan (including 600 yuan). Customers who win the flop can open the billboard in the showcase at will and win the prize according to the contents written on the sign;

Prize setting:

A, the prizes are handmade, worth about 200 yuan, and customers can choose from three models.

B, the prize is a sterling silver pendant, worth about 150 yuan. Three models are available for customers to choose from.

C, the prize is a sterling silver necklace, worth about 80 yuan, and three models are available for customers to choose from.

D, the prize is sterling silver earrings, worth about 50 yuan, and three models are available for customers to choose from.

Six, preliminary preparation:

1. Personnel arrangement: "Everyone has something to do, everyone is in charge", without gaps or intersections. Train all business personnel before the event.

Unified thinking

Unified caliber, clear the purpose, significance, object and focus of the activity.

2. Display image: display props such as POP, X-box, Yi Labao, etc., which can fully display product personality and highlight the service of "five guarantees and one pursuit"; Franchisees can arrange according to their own display cabinets, such as garlands, balloons, flags and other props, giving people a feeling of spirituality and vitality.

3. Stocking: determine the types of new products, promotional products and traditional products, and prepare sufficient supply. Make a stock list and make statistics according to the list; Then refer to the daily sales data and supplement it in time.

Theme of the event: "Wear jewelry to give auspicious gifts"

Activity content:

First, buy more than 5,000 yuan of blue European jewelry and give a "Jin Shuijing" pendant.

Second, buy blue European jewelry 10000 yuan and give away the "Royal Blessing" bracelet.

Three, buy blue European jewelry more than 30000 yuan as a gift 10 gram of "Year of the Horse New Year Gold Bar".

In-store auxiliary activities:

1. Give 500 yuan cash coupons when shopping.

Activity form: Customers who are interested in spending can give 500 yuan cash coupons to promote sales before consumers buy them.

Second, "guess"

Activity form: set up a billboard at the door, update it daily 10, and have a quiz. The topic is mainly about the jewelry knowledge of Lan Ou store. Until 10 questions are answered every day, each person is limited to answer one question during the activity, and the answered questions and unanswered questions are marked on the display board every day.

Third, the privilege counter of the store manager.

Activity form: select promotional items and put them in the "store manager's privilege counter". Only the store manager can sell it at a 20% discount with the authorization of the store manager.

Unified caliber: the goods in the store manager's privileged counter are quarterly franchise promotional goods, which are sold in units of * * * *.

Publicity media:

1. Panjin Graphic Station:

Second, the list of DM:

Three. Magazine: (Aishang Magazine)

Four. Layout of all stores in Shuiyou City (pillars, big banners, advertising space in the south building, TV content in the window, booth at the door, newspaper stand in the building)

May 4th Store Jointly Promotes X-shaped Display Shelves.

Six, mobile phone text messages

Seven, residential elevator advertising

Publicity media content:

First, broadcast:

1, Husband: Give me a piece of jewelry for the New Year!

2. What jewelry do you want?

1 I want Lan Ou jewelry.

2. Where are the Lan Ou jewels?

1, located in Shuiyou City, is a franchise store specializing in selling international high-end jewelry.

2, no problem, listen to my wife, we go to Lan Ou jewelry, choose a good jewelry, let your friends envy to death.

3. Wear Lan Ou jewelry and send auspicious gifts to welcome a happy New Year.

Second, the list of DM:

Theme, content, store image, gift pictures, friendship gift area, I want charming Spring Festival.

Three-store and four-store linkage X display rack

High-end jewelry, event introduction, store image

Fourth, other media.

They all focus on the theme of activities and gifts, highlighting the Spring Festival gifts.

I. Theme of the event

Gratitude, jewelry and women's day. On the occasion of March 8th Women's Day, Jinzhong Huang Yin World wishes all the ladies a happy holiday!

March Women's Day, Bright Iraq Day. On March 8th, every gram of gold jewelry will be reduced by 20 yuan, and if you send carnations, you can enjoy a minimum discount of 6.5% for silver jewelry. Choose Jin Zhubao to be a happy woman.

Second, the purpose of the activity

III. Contents of activities

Surprise one:

Anyone who buys gold jewelry on March 8 will get a discount of 20 yuan per gram;

Surprise 2:

Anyone who buys gold ornaments on March 8 will be given a carnation;

Surprise 3:

Anyone who buys gold jewelry 10g or more on March 8th can enjoy a 7.5% discount on buying silver jewelry in Jinzhong Huang Yin World within three days (8th, 9th and10th) based on the consumption bill of that day.

If you buy gold jewelry 15g or more, you can enjoy a 30% discount when you buy silver jewelry by ticket.

If you buy more than 20 grams of gold jewelry, you can enjoy a 6.5% discount when you buy silver jewelry with a ticket;

Fourth, the venue

Jinzhong Huangyin World Huang Jinzhong Exhibition Hall

Verb (abbreviation of verb) I-word duration

20xx March 8th

Sixth, the way of publicity.

Short message sending

Activity background:

Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.

Activity theme:

Xiang yue Jia Rui romantic life

Activity time:

August 2-August 6

Activity content:

Yellow platinum:

1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.

Diamond ornaments: 10% off the audience, love forever.

1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.

"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)

Where there is love, there are miracles.

If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.

"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.

3." 1 1 Don't give up "

Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.

Yellow platinum:

Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.

Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.

Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.

And so on.

Silver ornaments:

XX silver jewelry is 10% off.

Diamond jewelry:

Choose a series of products, named "always holding hands", and prepare wedding souvenirs.

1, meet xx-"Lifelong Agreement"

Anyone who buys "hand in hand forever" series of diamond products can get a wedding gift worth 288 yuan in XX Silver House.

2. Meet XX-The Seven-Year Itch

Anyone who buys "hand in hand forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from XX Silver House.

You buy diamond ornaments, I will give you gold.

Where diamond products are purchased,

If you really paid 2000 yuan, I will give you a thousand gold red rope and a handmade pearl. The weaving fee is extra.

If you really pay 5000 yuan, I will give you two handmade thousands of gold red ropes. The weaving fee is extra.

The actual payment is more than 8,000 yuan, and three red ropes are presented, and thousands of dollars are turned into pearls. The weaving fee is extra.

4, XX diamond specials

On Valentine's Day, choose two kinds of diamond ornaments and sell them at a special price of 30% and 30%.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and the two stores in Lixian County are combined. )

4. Online publicity: Changde Forum, the same city trading network and other publicity.

5, DM single publicity.