What is the difference between double 12 and double 1 1?

1 and double 1 1 are mainly shopping discounts and are an overdraft activity for consumers.

2. Double 12 is some activities to give back to consumers, such as cash-filled red envelopes, free lottery, 50% off free mail and free clothes.

Second, the target stores are different:

1 and Double Eleven are the highlights of Taobao, which are of great help to Tmall merchants, especially the original offline brands, but harm the interests of small and medium-sized merchants in Taobao.

2. Double Twelve is aimed at Taobao merchants, and its function is to appease the dissatisfaction of small Taobao merchants with double 1 1 interception, and improve performance and attention.

Third, the scale of activities is different.

As the origin time of the Double 1 1 Shopping Carnival is earlier than that of the Double 12 Shopping Carnival, and there are more merchants participating in the Double 1 1 Shopping Carnival, the activity scale of the Double1Shopping Carnival is larger than that of the Double/Kloc-0.

1, double 1 1 Shopping Carnival has many merchants, crowds and large-scale activities.

2. The double 12 shopping carnival has few merchants, few crowds and small activities.

Baidu Encyclopedia-Double Eleven Shopping Carnival

Baidu Encyclopedia-Double Twelve Shopping Carnival