How does WeChat accumulate fans?

The most frequently said sentence in WeChat operation should be: How to bring fans in? Let's talk about WeChat plus 35 meters today.

Of course, before that, we should make the following points clear:

1, the whole platform of WeChat is relatively closed, which is not suitable for promotion, but more suitable for customer interaction and increases customer stickiness.

2. Wechat is by far the most economical and convenient customer relationship management platform. The fans you need must be your old customers or people who meet the tonality of your brand, and most of them should be your old customers. It can convey brand culture, maintain customer relations, issue promotional notices, and organize WeChat interaction.

3, fans add you to WeChat, there must be some interests that have been touched, and it is impossible for no reason. Therefore, don't think that old customers will buy it by hanging a QR code.

The promotion method of WeChat powder is as follows:

I. SMS channels:

1, recommended by delivery SMS. In addition to keeping important information such as courier company and courier number, you can also take out other designated words for micro-signal recommendation. For example, the baby you bought at XX's house has been delivered. It was delivered by XX Express, with the serial number: 123456789. Add wechat: XXXX, there is a surprise to send the password "gift".

2. Marketing SMS recommendation. Now many merchants put the announcement channel of in-store spike activity on WeChat, and inform old customers of spike activity by SMS, and explain that the activity is only notified on WeChat, which greatly touched old customers.

3. Send text messages in groups to guide fans to pay attention to WeChat in the form of short URLs. Due to the limitation of the number of words, the content of mass short messages is not rich enough. You can put short links in short messages to guide fans to jump to a wap address, and guide fans to pay attention to WeChat in the form of pictures and texts on this page.

Second, package related:

4. Wrap the QR code sticker. Postable places are: a, outside the courier bag; B, outside the aircraft cabin; C, commodity packaging

5, QR code printing. You can design product labels and product manuals to leave room for promotion of WeChat QR codes.

6. Put the WeChat QR code on the parcel card and after-sales card. Design a small card and distribute it with the package to guide customers.

7. Brand promotion periodicals. If brand periodicals are attached to customers through parcels, fans can be guided to pay attention to WeChat by using golden positions such as the front cover and the second cover.

8. This package is recommended by an open letter. For brand communication in the form of an open letter, you can recommend WeChat QR code at the end of the article.

III. Membership groups:

9. Members publish news from time to time. Old customers want want group and QQ group can recommend old customers to pay attention to WeChat from time to time when there are a large number of online users.

10, member group announcement. Use the bulletin boards of Want Want Group and QQ Group to promote store WeChat.

Fourth, Weibo platform:

1 1, the store WeChat recommended by Weibo Top Announcement.

12, Weibo backstage template recommended to place WeChat QR code.

13, Weibo activities guide fans to pay attention to the store WeChat. On the picture of the event announcement, place the WeChat QR code.

14. The official Weibo publishes news from time to time to guide customers to add WeChat.

15, interact with loyal brand fans on WeChat, guide the spread on Weibo, and then forward it by the official Weibo.

16, promotion of enterprise Weibo carousel map.

Verb (short for verb) Amoy-related

17, the store dynamically guides customers to add WeChat from time to time.

18, store promotion. Add a WeChat text promotion position at the bottom of the store homepage, sidebar and details page.

19, customer return visit stage. When visiting customers through Want Want, in addition to conducting brand and service surveys, you can also invite customers to pay attention to WeChat.

20. The new drama, rehearsal and rehearsal activities were changed to WeChat. Put the WeChat text promotion information on the explosion page and do the activity of "adding powder and courtesy".

2 1, using activities. In the process of double 1 1 warm-up, we are completing the distribution of coupons through various channels. For customers who fail to receive coupons, we will guide customers to pay attention to WeChat and receive coupons through WeChat.

22. Gang propaganda. If there is a certain accumulation of gang fans in the early stage, you can recommend fans to pay attention to WeChat in the form of a top announcement in the gang.

23. Customer service recommended WeChat. After the customer completes the payment or when the old customer buys back, the customer service can recommend the customer to pay attention to WeChat in the form of short sentences.

24, old customer information registration form. When guiding customers to register information, you can also add WeChat recommendation to the registration announcement.