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Waste collection, innovation and entrepreneurship program
In today's social life, there are more and more places where we can get in touch with business plans. An excellent business plan often makes entrepreneurs get twice the result with half the effort. What problems should be paid attention to when drafting a business plan? The following is my innovative business plan for collecting waste products, which is for reference only and I hope it will help you.
Recycling Innovation and Entrepreneurship Plan 1 I. Business Description of the Company
The purpose of the company
More than 2,000 colleges and universities in China, involving tens of millions of students and teachers, are relatively closed and single, with their own characteristics, and are an independent and unique market. Therefore, the university market is an important strategic market for our enterprise. The purpose of recycling in our company is to solve the environmental problems caused by discarded goods. Advocate rational allocation of resources, protect the environment and cherish reusable resources. Pay attention to the recycling of waste materials. Engage in green environmental protection service projects, create additional wealth for the society, reduce resource waste and make full use of limited resources.
Second, the company's main objectives
The main purpose of our company is to make profits, but also to save resources, which meets the requirements of building a harmonious society in Scientific Outlook on Development. We are engaged in green service projects, which can create additional wealth for society, reduce waste of resources and make full use of limited resources. And the current state actively supports college students' entrepreneurship, which is good news for us. Our operation mode is to store the recycled second-hand waste materials and then sell them to higher recycling points or factories.
Project background
With the improvement of consumers' consumption level, the number of discarded items is increasing. Improper storage, transportation, processing, application and post-treatment of these wastes will destroy the environment and endanger people's health. At present, people's awareness of environmental protection and health has gradually increased. By purchasing, disassembling, recycling and selling those waste products, our company can not only alleviate the phenomenon that waste products are discarded at will and damage the environment, but also bring cheap and good products to customers by selling reusable second-hand products. So our company has high growth potential. Nowadays, many countries and enterprises attach great importance to the recovery and reuse of resources, and develop it into an independent industry that integrates "recovery" and "remanufacturing"-resource recycling industry. With the sustained and rapid economic growth, the pressure of energy resources shortage is increasing, and the bottleneck of economic and social development is becoming increasingly prominent. In addition, with the gradual enhancement of consumers' awareness of environmental protection, transactions in the recycling market are becoming more and more frequent. Our company will follow the principles of reasonable price, keeping promises, cash payment, safety and convenience, which will bring a lot of convenience to customers, so our project will be successful.
Company's projects
The projects we operate mainly include: building materials, second-hand electronic products, office supplies, furniture, home appliances, books and so on. We contact customers through telephone messages or network resources to purchase services at home. Our competitive advantages are excellent service and reasonable price. Recycling has existed since 1990s, but its development is not perfect. At present, under the call of the state's policy of vigorously supporting environmental protection projects and the gradual improvement of environmental protection in the future, the recycling market has a good prospect. Our company lacks experience, technology and capital. So we take the way of cooperating with some recycling companies. In the next three years, our business scope will gradually cover the whole Anhui area. Our marketing strategy begins with trying to satisfy the vast number of students and customers in price. In terms of promotion, we will sell books and other relatively cheap and practical things to needy students at preferential prices. We intend to set up a sales network in Chuzhou University, and then gradually expand it. Our company is more operable, because the initial cost of starting a business does not need to be too large. People don't need too many. We take a business-related approach to salespeople to motivate employees to attract more customers. Our initial capital demand is about 50,000 yuan. These funds will be used to buy second-hand goods, office equipment and advertising expenses. Investors can share the profits of the company. If the company cannot continue to operate due to unexpected circumstances, it will be handled according to regulations.
Capital ratio returns funds.
Our goal is to double the company's sales revenue and achieve a return on assets of 50% in the next three years. If there are some uncertain risks in the business process, we will adopt the way of changing our business strategy.
Third, the management team
The company adopts the joint-stock cooperative system, and the enterprise capital is mainly composed of employee shares. Employee shareholders * * * share the capital, * * * share the labor and democratic management, and * * * bear the risks. All shareholders are responsible for the enterprise to the extent of their shares, and the enterprise is responsible for all its assets.
Managers: always play the exemplary role of leaders, lead the company and employees to develop together, formulate appropriate team structure, be good at discovering and utilizing talents, formulate effective plans, and formulate corresponding strategic goals and development plans. The staff of the administrative office should study and formulate the work plan of the office, organize and implement it, carry out investigation and study on the working principles and policies, coordinate and contact with the outside world in document management, draft and modify important documents assigned by the leaders, and be responsible for undertaking important meetings. The staff of the finance department should handle all accounting affairs in strict accordance with the accounting system. Strict expenditure standards, in line with the principle of financial expenditure, all expenses must be audited and signed by the competent financial leader of the unit before reimbursement. Otherwise, the accountant has the right to refuse. Timely urge law enforcement officers to pay all kinds of fines and confiscations from their work income, and strictly examine their cash, bills and vouchers to ensure that the accounts are consistent with the facts. Strict management of cash, bills and accounts, timely settlement and reimbursement, and regular reporting of financial work to the financial leaders in charge. Distinguish between capital channels, so that the accounts are true and clear, the statements are submitted in time, and the accounts are consistent with each other. Do a good job in managing fixed assets and accounting files.
Sales Department: Collect the first-line market information, conduct market research, submit the annual sales forecast to the manager, formulate the annual sales plan, break down the target, implement, develop and rationally lay out the marketing network, establish customer data files at all levels, maintain two-way communication with customers, and reasonably control the sales department budget. Purchasing and Logistics Department: Purchasing second-hand products and distributing goods. Responsible for a series of logistics work, such as warehousing and cataloging the second-hand products purchased by the company, and keeping the goods that are not out of the warehouse.
Attachment: Supporting facilities
Office, office car, second-hand recycling car, office supplies, computer, fax, printer, office phone, work clothes, etc.
A series of facilities
Four. Products and services
1, product variety planning
Main products: second-hand digital products, such as computer mainframes, monitors, printers, copiers, fax machines, switches, UPS, notebook computers, projectors, digital cameras, video cameras, mobile phones, MP3, MP4, MP5, PSP, etc. Second-hand books, such as textbooks, reference books, examination materials, reading materials, etc. And a series of second-hand items such as second-hand bicycles.
2. Research and development
Mainly to study the recycled goods and prices, as well as the development and operation of second-hand goods new model.
3. Future product and service planning
We will appropriately transform some products through outsourcing. For the electronic products provided by our company, we provide them to consumers through sales or leasing. The company has opened an online store where consumers can trade with us online. We provide door-to-door delivery and door-to-door delivery services. In some distant places, we can also take express delivery service to transport second-hand products. When the company develops to a certain stage and scale, we will recruit new employees.
4. Implementation phase
In the initial stage of our acquisition plan, we will increase our advertising investment. So as to maintain good customers and gradually expand our recycling market. We judge the total sales and growth rate of our company according to the price and treatment methods of the existing waste recycling base in Chuzhou (taking into account the influence of external environment, such as political environment and economic environment, etc.). )
5. Service and support
Need the support of related electronics manufacturers and Wenzhou waste materials and second-hand recycling companies. There is also the support of some waste websites, that is, the support of manufacturers. China E-waste Network is the website of Shenzhen Directional Information Technology Co., Ltd., which is an industry website mainly serving businesses, individuals, equipment, service providers, associations and other institutions in the whole circulation chain of the e-waste industry and surrounding industries. Committed to building a trading platform for publishing and searching e-waste supply and demand information and industry professional information. It is the first and only professional electronic waste trading platform in China, and it is also the first and only authoritative quotation institution for professional electronic waste in China. Taobao's second-hand trading market can also provide corresponding support. We can contact universities and sell some second-hand books and some electronic products to them, which can reduce the burden on students.
Verb (abbreviation of verb) industry and market analysis
Market introduction
First of all, the market capacity is large. The relative and absolute number of college students in China is very large. According to the data, by the end of 2006, the number of college students in China has reached 20 million, and will continue to increase in the future. Secondly, the market distribution is relatively concentrated. Due to the differences between history and regional economic and cultural development, China's colleges and universities are generally distributed in relatively concentrated areas, most of which are concentrated in provincial capital cities, and there are generally higher education parks. For example, there are five or six universities near Yanshan University, which is beneficial to our centralized and large-scale marketing strategy. Affordability and practicality are the universal characteristics of consumption. According to the survey, the main reasons for buying second-hand goods are cheap and practical. What I buy the most are products related to learning. The consumption concept of modern college students tends to be rational. Generally speaking, good quality, low price and economy are the basic principles for many college students to buy goods. After all, most college students are pure consumers with no or little income, so relatively cheap second-hand products can be favored by pragmatic people. For the students who are about to leave the campus in senior three, it is a great relief to transfer heavy books, textbooks, computers and bicycles. We students have rich imagination, and we can use our wisdom to turn waste into treasure, turn second-hand things into new meaningful things and then sell them. There are many things that students don't need. Students themselves are a big consumption space, pursuing fashion and walking in the forefront of upgrading. Therefore, they want to deal with more things. Pre-sale preparation: We all know that second-hand goods will inevitably have some shortcomings, so before selling, we will inspect, repair and sort out all the goods. What I am trying to give you is a relatively complete project. At the same time, before the sale, we will set the price of all items according to the market situation, so that it is more convenient for everyone to buy items, and we will pay more attention to them.
Good and cheap goods.
Our company adheres to the principles of environmental protection, resource reuse and rational allocation, which is in line with the increasing public awareness of environmental protection at this stage. Our company follows the principles of reasonable price, keeping promises, cash payment, safety and convenience, which will bring a lot of convenience to customers. In addition, although the initial scale of our company is relatively small, and there will be less acquisition activities, the most important thing is that it has strong flexibility. That's why we will succeed when our company has to compete with bigger companies.
target market
There are about 20,000 teachers and students in Chuzhou University, which has great market potential. Mainly college students, the office can also consider a medium number of customers, mainly low-and middle-income consumers, and the general order will not be very large. At the beginning of our business, our target market has obvious regional characteristics.
As our team is engaged in the waste recycling market, the suppliers are uncertain, which can be students (second-hand books, second-hand notebooks, second-hand mobile phones, MP3 players, bicycles, etc.). ), nearby residents (can provide old household appliances, second-hand digital products, etc. ), as well as nearby companies and enterprises (can provide second-hand office supplies and a small amount of raw materials). We can leave the contact information, address, purchase form and other related contents for purchasing second-hand materials on the website. The operation period of scrap purchase cannot be continuous. Tangible market: the market in the traditional sense.
Invisible market: the network includes all consumers in need.
Opponent analysis
First, the original competition in the industry: up to now, there is no second-hand recycling company in our school, and the market potential is huge.
Second, the analysis of potential competitors: Dangdang online bookstore is the favorite of college students and many reading friends. Many people go back to Dangdang to buy books, because some of its books are greatly discounted, express delivery is very convenient, and cash on delivery or online banking settlement is very convenient within 2-3 days to 5-7 days. Therefore, an online shopping platform like Dangdang is a great potential competitor. Secondly, bookstores, electronic products sales points, business centers and shops in the town and even in Chuzhou are our potential competitors, and the competition is fierce.
Third, the analysis of substitutes: the convenience of college students surfing the Internet and a large number of online resource information have a strong substitution for books. Our substitutes are people who recycle second-hand goods on the street, and the Youth Federation organizes activities to raise some things for donation. The opening of Internet cafes in various living quarters has a great substitute for students' personal computers, but essential electronic products such as mobile phones are still indispensable for contemporary college students.
Analysis of bargaining power of suppliers and buyers: Because it is a second-hand commodity, the bargaining power of the transferor is relatively low, and the bargaining power of the second buyer is relatively large.
Compared with our competitors, we have some advantages in the price, performance, service and quality assurance of second-hand goods.
Price: The purpose of our students' starting a business is not only to make a profit, but also to exercise their own ability, so our recycling price is favorable.
Performance: Some of our electronic products have been outsourced and reassembled, which can improve performance.
Service: Students have a heart to serve others, a sense of responsibility, positive and United. Students have more spare time, and sometimes they can provide on-site service. Moreover, we do things seriously and have no intention.
Because our company's consumer groups are mainly teachers and students, it is easy to publicize and be accepted, and a network of good faith relationships has been established; Consumer groups have a strong desire to consume, and at the same time have a strong potential consumption and the ability to influence consumption; We offer a variety of goods, which have better advantages than a single second-hand store in the market; Our main task is to serve our classmates, make full use of reusable resources and build an economical society. Our products have preferential prices and more thoughtful services. We make full use of it.
The way of advertising is to show the information of goods to consumers in time and build a brand-"campus insider".
Marketing and sales of intransitive verbs
sales planning
In our marketing plan, the key to success is to have our own characteristics, publicize our recycling station, and consider how to own our own market in the university town. Another point is the mode of supply. If we can turn waste into treasure and develop new schemes that can be used, we will definitely become the leader in this industry.
market strategy
At present, the domestic waste recycling industry is in a state of no scale, which leads to confusion in community and school management. It can provide on-site service for a certain group of people, standardize management and reduce unnecessary expenses, which will certainly bring great convenience to the company. We make good use of customers' psychology of "second-hand goods discount", so that second-hand goods can be reused as they should be. At the same time, we should lock in the customer base we buy. We try our best to attract foreign customers and potential customers through the company website. And we can achieve a win-win situation by cooperating with some local bookstores. When our service matures, the focus of our sales strategy will gradually shift from school to off-campus, especially in rural markets.
We can also adopt seasonal sales strategy: in order to meet people's demand for goods in different seasons, we will adjust our sales strategy appropriately according to the season (for example, we will sell some graduate quilts, gloves, thermos bottles, thermos bottles, etc.). In winter, there are some second-hand sandals, fans, electric fans and various sports equipment (feet, basketball) in summer. Regional sales strategy: In order to ensure the smooth flow of resources and information, we will not only carry out sales and various services in our school, but also enter other universities, primary schools and communities in different periods. The company will also organize door-to-door promotions, newspaper advertisements, leaflets, intermediary services and mutual publicity among students through the "second-hand goods trading festival" to establish the company's brand. "Second-hand Goods Trading Festival" will be one of the main promotional activities of enterprises, and it is planned to collect all kinds of information resources in universities or communities and conduct exhibitions. Buy reusable resources (quilts and mosquito nets) for graduates, and contact enterprises in need to sell them in society. If our plan is successfully implemented and gains market share, we will improve our service and set up a company, a company specializing in waste service. The stable circulation of resource information will also be realized through the establishment of supermarkets, barter, auction, charity sale or donation, and self-made goods trading. According to our estimation, our competitors will increase advertising, fight price wars and adopt some new marketing methods to deal with our company.
Channel sales and partners
At the beginning, we mainly relied on publicity in universities to attract students from university towns, so as to start from an early age and accumulate funds. At the same time, the team members collected waste items in the university town, such as used mobile phones, MP3 players, MP4s, books and bicycles. , especially some paper waste products in the school to accumulate funds. At the same time, manage the second-hand goods trading network of colleges and universities in the province to accumulate funds. For the warehouse budget, you can apply to the school for a small warehouse. As a warning, most schools have this kind of funding. With a certain foundation, we can continue to expand and take over one big order after another. In this city, the main business items are waste electronic products, as well as industrial products, office supplies and household appliances. We mainly act as intermediaries. Due to the limited warehouse, we can take the supplier's order first and send it to buyers with different quantity requirements in small batches.
Waste collection, innovation and entrepreneurship plan II. enterprise profile
1. Registered name of enterprise: xx waste recycling company.
2. Registered capital of the enterprise:
3. Enterprise Address: xx City
4, enterprise overview
With the continuous development of China's economy and the continuous improvement of people's living standards, electrical appliances, plastics, paper, etc. It is playing an increasingly important role in our life. The emergence of new products and technologies will inevitably lead to the continuous upgrading of consumers. Some old products will naturally become waste products, which will pollute the environment and endanger human health if not handled properly. However, these items are still valuable to a certain extent and scope, and can be completely recycled. Based on considerable social and economic benefits, the enterprise broke through the traditional acquisition mode and established a waste recycling service company integrating waste electrical appliances, plastics and paper. At the same time, using the disabled as a vulnerable group to provide on-site service not only effectively solves the employment problem of some disabled people, but also facilitates people to dispose of waste materials.
On the one hand, this is an environmental protection economic project, which effectively utilizes waste resources and realizes the recycling of resources; On the other hand, through this economic project to raise environmental awareness, let our Nanning human settlement project featuring Greentown become greener and set an example of environmental protection. At the same time, it also solved the employment problem of some disabled people, so that disabled people can truly stand on their own feet, show the spirit of independence and unity, and contribute our love to Nanning's humanities more harmoniously.
5. Company business
The main business is to establish a perfect waste recycling network, and transfer the waste to local manufacturers or demanders through step-by-step treatment to obtain benefits.
6, enterprise purpose
Honesty first, keeping promises, turning waste into treasure, recycling, helping the poor and the disabled, giving love, taking it from the people, using it for the people and serving the society.
Second, the enterprise management project
1. Waste paper: paper products such as newspapers, books, magazines and cartons.
2. Nonferrous metals: copper, aluminum, lead, zinc, nickel and other non-ferrous metals.
3. Waste plastics: all kinds of waste plastics, CDs and cans.
4. All kinds of waste electrical appliances: televisions, refrigerators, computers, washing machines, kitchen equipment, stereos, small household appliances, etc.
5. Idle equipment: lathes, milling machines, diesel generators, transformers, cranes, etc.
Third, the market analysis
1, rich in waste paper. The increasing distribution and purchase of newspapers and magazines will inevitably produce waste paper. According to statistics, Nanning buys one newspaper and magazine every day, which produces about tons of waste paper. Plus all kinds of daily necessities, packaging boxes and household appliances boxes, more than tons of waste paper are produced every day.
2. There are a certain amount of non-ferrous metals. People need to decorate houses with non-ferrous metals, and so on, which will inevitably produce a certain amount of non-ferrous metal waste. According to the calculation of 1% waste sales, the waste produced by aluminum in Nanning reaches tons every day.
3, hair gel is a big head. Although the use of paper products has replaced the consumption of some plastic products, plastic products such as plastic bags, plastic cups and plastic boxes have not decreased in people's lives because of their low prices. It also produces the largest amount of waste products. According to the statistics of the environmental protection department, the daily amount of waste plastics in Nanning reaches 1000 tons.
4, all kinds of waste electrical appliances. Due to the upgrading of electrical appliances, some old electrical appliances are naturally eliminated invisibly in modern urban life. Although the grade of waste electrical appliances is low, they can still be used in some rural and poverty-stricken areas in China. Therefore, the purchase of waste electrical appliances for resale in rural areas will also bring economic benefits.
5. Idle equipment. Some people need certain equipment, but they don't have enough money to buy new ones. Some people's equipment has been useless for a long time. We can make full use of idle equipment by using this platform.
Fourth, the competition analysis
Due to the lack of people's awareness of environmental protection in the past, the influence of the concept of recycling waste materials and the limitations of traditional recycling methods, the recycling of waste materials has not yet formed a scale and is in the primary stage. So far, only a few companies in China make full use of this huge group of disabled people to recycle waste materials, so there are very considerable business prospects.
Verb (abbreviation of verb) market strategy
1, at the initial stage of starting a business, strive for the support of government departments.
Because our enterprise mainly adopts the practice of recycling disabled people on three wheels, which affects the traffic problem to some extent and needs the strong support of public security, urban management and other departments. At the same time, according to the provisions of China's Law on the Protection of Disabled Persons, we will strive for and make use of the policy inclination and financial support given by the state.
2. Establish and improve the recycling system.
(1) Increase publicity. Combined with government environmental protection agencies and related policies, organize a series of recycling activities of waste materials, establish the concept that waste materials must be recycled, and improve the recycling rate of waste materials.
(2) Set up waste recycling bins and recycling points. In conjunction with the environmental protection and health departments of the government, waste recycling boxes and recycling points will be set up in densely populated areas, shopping malls and schools to improve the recovery rate by combining donation and paid recycling. At the same time, we can also try to trade in the old for the new, so that people can get their own low-cost and practical items. So as to establish a perfect waste recycling network.
(3) Actively explore the sales channels of recycled electrical appliances and idle equipment, and profit from it while realizing resource reuse and protecting the environment.
(4) Establish a website for recycling waste materials on the Internet, and accept donations and purchases of waste materials 24 hours a day. As long as customers have waste materials and register and report online, we will provide on-site service. At the same time, for customers who donate, we will use the online platform to disclose the names of donors and the number of donations.
The intransitive verb investment and finance.
2. Cost budget
(1) Capital for enterprise infrastructure construction: 10,000 yuan.
(2) Publicity and organization management funds: 1 ten thousand yuan.
(3) Enterprise liquidity: 10,000 yuan.
(4) Equipment maintenance fund: 10,000 yuan.
(5) Labor fund: 10000 yuan.
3. Profit and loss analysis
(1) business objective: the annual amount of waste recovered in the initial stage of the enterprise will reach 10000 tons. (i.e. recycling 1 10,000 tons of waste every day)
Note: The annual amount of waste materials in Nanning is 1 10,000 tons, and the planned recycling amount is less than%. With the development of enterprises, the annual processing capacity will become larger and larger.
(2) Turnover target: annual income 1 ten thousand yuan.
Description:
1) ensures that 10000 tons can be recovered every day, and a profit of 10000 yuan can be obtained.
2) Annual income: 1 ten thousand yuan X365 days = 1 ten thousand yuan.
3) With the development of the enterprise, the annual recycling volume will increase, and the annual income will also increase year by year.
(3) revenue budget: profit = annual turnover-cost = (ten thousand yuan)
Seven. risk profile
1, the waste recovery rate is not high;
2. Whether the cooperation with communities, schools, factories, mines and shopping malls is smooth;
3. The management system is not perfect.
Control measures: increase publicity and formulate a reasonable recycling system; Reach a reasonable agreement with communities, schools, factories and mines, shopping malls, etc. ; Strengthen management and reform management methods.
Eight, venture capital exit channels
1. Public listing is the best way to exit venture capital. Through IPO, investment can get quite good returns.
2. Selling can quickly withdraw venture capital from the enterprise and realize capital appreciation.
Nine, enterprise management
Set up the highest administrative department within the enterprise, which is responsible for the legal person rights of the enterprise, so that it can coordinate the operation of various departments together with the personnel of the senior management department, summarize and process market information, and play a key role in the major decision-making of the enterprise. Market information research department, organization and planning department, publicity and network department, recycling department, finance department, legal department, etc.
X. Feasibility analysis
1, fund
(1) The state has relevant financial support and preferential tax policies.
(2) Good creativity, easy to get the support and investment of enterprises.
2. As far as resources are concerned
(1) is rich in raw materials;
(2) The waste base is large and increasing every year;
(3) Waste materials are easy to recycle.
3. Competition
(1) At the beginning, there were not many competitive companies;
(2) In the process of continuous development, we will expand the recycling radius and develop our own regular customers.
4. Investment potential.
(1) has a huge market and can obtain considerable economic benefits;
(2) Customers with long-term needs will not lose customers for a long time.
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