What if SMS marketing doesn't work?

Nowadays, the perfection of national policies has also brought more standardized policies to all walks of life than before, making this industry in a period of vigorous development. With the development, more and more enterprises began to face up to the short message platform, and many people began to use the services on the short message platform. Mass SMS is an important marketing tool. Prior to this, due to the flood of spam messages, people hated sending messages to enterprises in groups, which was hard to recover. However, with the industry becoming more and more standardized, this situation is not impossible to change, so there will be many problems that we need to consider, such as: how to make our short messages not be hated? Therefore, we need to consider the following questions before sending short messages in groups on the short message platform.

Questions to consider are as follows:

1. Have you ever thought that the marketing time of SMS matches the customer's time?

When sending text messages in groups, don't send them whenever you want. The best time is 9 am or after 2 pm ... such a time period is easy for customers to accept. At other times, customers will think that they are disturbed by work, rest, etc. It's easy to feel disgusted.

2. Have you ever thought about the content of your short message from the customer's point of view, attracting people or being deleted for no reason?

The average user's reading rate of SMS is relatively high, so the importance of SMS content must be clear to everyone. When editing short message copy, do we write from the user's experience? Can you meet the needs of users and see attractive content? This short message marketing is effective, otherwise it will be deleted by users as spam messages.

3. Are you accurate in customer data breakdown?

This is often an accurate classification that many users fail to make for the target customers they send. No matter what customers, they are all edited and sent by the unified editor. The effect of this reply is often not great. In order to get better feedback effect, it is necessary to classify the sent objects. For example, it can be classified according to age, occupation, region and other factors. Then edit the short message copy for each type of users, and the effect will definitely be much better than before.

4. Is the marketing direction of the enterprise clear, and why do you want to send marketing information?

Although the cost of mass texting is low, if it is sent aimlessly, it will only cause unnecessary waste. Therefore, before using 106 SMS to send marketing messages, you must first find out where your marketing direction is, why you want to send marketing messages, and what kind of effect you want to achieve, so as to ensure that every message you send will play its due role as much as possible.

5. Have you chosen a short message sending platform with stable channels and an arrival rate of over 98%?

Often, the stability of mass SMS channels and the high arrival rate of SMS platform companies directly affect the effect of SMS marketing. Unstable channels or platforms that charge fees directly affect users' failure to receive them.

6. Is the marketing method of your product suitable for SMS platform?

For SMS platforms, many industries are almost suitable, but some companies' products are not suitable for SMS platforms, and there are not many customer groups, or the target groups are not suitable for SMS group sending.

Summing up the above six problems, when the marketing effect of SMS platform is not very good, we should reflect on whether the above points are not done well enough and whether they can be improved, so that the effect of SMS group sending will be much better.