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What are the modes of WeChat marketing?
mode 1: active wechat-drift bottles \ xd \ xd \ marketing mode: wechat officials can change the parameters of drift bottles, which will greatly increase the number of "drift bottles" thrown by cooperative merchants in a certain period of time and the frequency of "fishing" by ordinary users. In addition, the "drift bottle" mode itself can send different text content and even voice games, etc. If the marketing is proper, it can also produce good marketing effects. \xd\\xd\ Mode 2: Interactive push of WeChat \xd\\xd\ Marketing mode: Through one-to-one push, brands can carry out personalized interactive activities with "fans" to provide a more direct interactive experience. \xd\\xd\ Mode 3: Chat-accompanying dialogue WeChat \xd\\xd\ Marketing mode: Now the WeChat open platform has provided basic conversation functions for brand users to communicate with each other, but because the chat-accompanying dialogue is more targeted, the brand undoubtedly needs a lot of labor costs. \xd\\xd\ Mode 4: online to offline-QR code \xd\\xd\ Marketing method: In WeChat, users only need to scan the unique QR code of the merchant with their mobile phones to get an electronic membership card stored in WeChat, and they can enjoy the membership discounts and services provided by the merchant. Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the O2O marketing model. \xd\\xd\ Mode 5: Social sharing-third-party applications \xd\\xd\ Marketing method: WeChat open platform is a new function introduced by WeChat version 4., and application developers can access third-party applications through WeChat open interface. You can also put the LOGO of the application in the WeChat attachment column, so that WeChat users can easily call third-party applications to select and share content in the conversation. \xd\\xd\ Mode 6: Geographical location push-LBS \ xd \ \ xd \ Marketing method: After the brand clicks "View people nearby", it can find the surrounding WeChat users according to its geographical location. Then push the corresponding promotion information to nearby users according to the geographical location for accurate delivery.
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