Skills of handing out leaflets

First of all, we should choose a good place to distribute leaflets. This mainly depends on the consumer group of the manufacturer's products and the purpose they want to achieve. For example, sending a leaflet on fashionable drinks for young people in bazaars is not as effective as in pedestrian streets or night markets.

Second, we should also grasp the time of distributing leaflets. Some enterprises stipulate that leaflets are only allowed to be distributed to people who come out of the market, but not to those who go in, for fear that consumers will wrap things up immediately with leaflets.

Third, dispatchers should pay attention to dress and words. It is suggested that enterprises use their own employees when placing orders. On the one hand, they have a better understanding of the company's products and marketing strategies, and they can give a good explanation if they encounter interested customers' inquiries during the delivery process. Secondly, they know the target audience of products or services and will not distribute them to everyone to avoid the waste of leaflets.

Another way to distribute leaflets is to "sweep the building", that is, to go door to door or insert leaflets in newspaper boxes and milk boxes. It is more suitable for residential areas with no property management, no closure and concentrated enterprise target customers.

As more and more communities are stricter in the management of leaflets, it has become difficult to "sweep the building" at will. Often, as soon as you leave the frozen building, the security guard of the property management will come over and ask you to take back all the bills, or even impose a fine.

To break through the property barrier, we should either give property managers some benefits to open bills with a blind eye, or cooperate with neighborhood committees or other government functional departments to open bills.

The former method is not a long-term solution, but the latter method is worth exploring.

For example, fire prevention in winter has become the focus of publicity by governments at all levels and neighborhood committees. At this time, enterprises will take the initiative to consult with them, bear the cost of printing fire prevention leaflets, and generally get their help. The leaflets of enterprises will enter thousands of households through "fire prevention publicity".

Residents generally have a high acceptance of leaflets distributed in this way. Other opportunities include anti-theft and policy promotion. As long as enterprises are willing to explore, they can always find "opportunities" for cooperation.

The main function of the extended information leaflet is to inform that it is difficult for enterprises to trigger customers to buy alone, and the audience has read it. If they want to know more, they will call the phone number listed on the leaflet. This requires telephone hotline personnel to deeply understand the relevant contents advertised on the leaflet, and make reasonable and convincing answers to turn the potential needs of customers into actual purchases. This is the first cooperation.

The second cooperation is to reward customers who come to the company and branches for consultation or purchase. This kind of awarding measures should be strong enough, otherwise, in today's fashion of buying and giving, who will lift their feet to get an unattractive award?

The third cooperation is on-site consultation activities. On-site consultation activities will expand the influence of enterprises, grasp the customers attracted by leaflets in time and promote transactions. On-site consultation activities can also provide a platform for billing personnel to take turns to rest, provide logistics support for billing personnel such as tea and leaflet storage, and improve work efficiency.

The fourth cooperation is car body, light box, newspaper and TV advertisement. These advertisements and flyer advertisements cooperate with each other, which enlarges the content that enterprises want to promote. Small enterprises that have no money to do these advertisements can also cooperate through balloons, banners, posters and other forms.