What is the reason for the low evaluation rate of the shake shop?

The impact of low dsr scores in shopping malls is as follows:

1, affecting permissions

If you want to open a small shop in Tik Tok, the dsr score must be at least 4.7. If the price is low, you can't open a small shop in Tik Tok. Tik Tok will be evaluated within a certain period of time, and those who score less than 4 points may be fired.

2. Current limiting

Because the dsr score is the buyer's shopping feedback, a low score indicates that there is something wrong with the speed of goods, services and logistics. In order to ensure the shopping experience of Tik Tok users, the dsr score will be lower and the exposure will be reduced.

What should I do if the dsr is below the minimum requirements?

1, analyze the reasons.

Because dsr is updated every day, there must be a reason for the continuous decline, so you can check the buyer's comments, complaints and returns in the last 1~2 months and solve the problems one by one.

2. Statistics

It is necessary to establish a store dynamic score monitoring table to count data such as product description, service attitude and delivery speed every day. If it falls for five consecutive days, it must be dealt with quickly.

Step 3 optimize praise

Reorganize stores, optimize product descriptions, don't exaggerate publicity, ask customer service to improve service quality, replace fast logistics, and improve delivery speed within the agreed time.

What are the nine forbidden areas that must be paid attention to and guarded against when running a small shop in Tik Tok?

It is very easy to appear in the live broadcast room and the whole process of its product video. The following eight categories are the key to the general classification of fake and inferior commodities:

(1) Fabricating product information, that is, product information is inconsistent with products and commodities, such as fabricating origin, total quantity, size, model, material composition, previous awards, patent rights, etc.

(2) Inconsistency of important information content of products means that the important information content of products is inconsistent with each other, such as specifications, models, brands, freight logistics methods, transportation costs, prices, after-sales maintenance services, etc.

(3) Publishing false information content of theme activities, that is, publishing false information content of theme activities in accordance with marketing promotion methods such as live broadcast rooms/small videos and detailed pages, and making false service commitments to theme activities.