What is the psychological motivation for showing off wealth in popular science?

There are many online posts such as "Female Lan Dong born in the 1970s showing off her wealth", "Female born in the 1980s showing off her wealth Xiao Ke", "Female born in the 1990s showing off her wealth and ridiculing those who crowd the bus as inferior people". It triggered criticism from countless netizens, but the more scolded the netizens were, the more proud those who showed off their wealth seemed to be.

In a survey on "Why do young people like to show off online?", 74.3% of people believed that the reason was "vanity" and 66.2% believed that "mostly it is hype." There are also 57.2% of people who are worried that some phenomena of showing off wealth online may induce the public's hatred of the rich. In this regard, psychological experts said that showing off wealth online may also be a psychological problem. Below, I will analyze the psychological motivations for showing off wealth:

Comparison Psychology

The purpose of showing off is to gain a sense of satisfaction and recognition, which exposes those who show off their wealth. The desire to be recognized and respected by others. At the same time, it also reflects their inferiority complex. They show off their wealth and luxury just because they are not respected or valued by others in real life. Therefore, the real reason for "showing off their wealth" is that they dare not face their inferiority complex and gain confidence through showing off to overcome fear and anger.

Empty It is not difficult to find from observation that those who show off their wealth on the Internet are mainly 25-45 years old, and many of them are the "second generation of rich". They have no fixed occupation, and their wealthy family background means they have no pressure to survive. They have a lot of time to "dive into" various forms of making fun online. They are keen to post their own things, such as cars, houses, pets, clothes, etc. online. To pursue the pleasure of click rate.

Hype

The person who shows off his wealth may not be as wealthy as he describes. What he wants to achieve is to use exaggerated facts to hype. Judging from the appearance of showing off wealth, this is a concept of conspicuous consumption and a manifestation of immature consumer culture. This is especially obvious in the early stages of the development of the market economy. China's history has traditionally been an agricultural society, and people lived together in groups, which allowed things such as pomp and face to be passed down and became traditions.

What should really be paid attention to is the commercial hype behind this phenomenon. Some people use this unhealthy consumer psychology to create topics and take advantage of people's curiosity and judgment to achieve their own business purposes. This is very scary. For example, "luxury cars and luxury homes are popular" are all hype. Summary:

There is definitely a purpose for showing off your wealth. As the saying goes, there is no such thing as showing off for no reason, and there is no unprofitable work!