How are online advertisements generally charged?

Online advertising must be accurately positioned. At present, online advertising has various disadvantages, and the controllability of the advertising process is poor. Advertising on the portal is very expensive. Looking for a website alliance, there is a lot of moisture in it, and there is a phenomenon of swiping traffic. Online advertising generally includes CPM advertising based on display, CPC advertising based on action, and CPO advertising based on sales.

The charging methods of online advertising are mainly divided into three categories:

1. Charge-by-impression: users will be charged when they see it

(1 ) cpt: Charges are based on the length of display. If you hang a banner or text link advertisement on a website, as long as it hangs it for you, you will be charged based on the time. Regardless of whether the user sees or clicks on your ad, the cost remains the same.

(2) cpm: The number of impressions to 1,000 people. Generally, the traffic of Internet advertising is quite large, so at least one thousand impressions are used as the minimum base charge. The most common ones are information flow ads and pre-roll ads. You need to pay for every thousand users recommended by the platform to see your ads.

(3) CPV: This type of charging method is mainly used for video advertisements, and is charged according to the number of times your advertisement is played. For example, if you place a video pre-roll ad, the backend can clearly see how many times your ad has been played and bill it accordingly.

2. Pay-per-action: Charges will be made only after the user takes action

(1) cpc: Charges are based on the number of clicks on the advertisement. Today's bidding searches and keyword advertising generally adopt this pricing model. Of course, most advertisements can also use this charging method. Anyway, the payment will only be calculated after the user clicks.

(2)cpg: This is generally a common billing method for email advertising and SMS marketing. It is billed according to the amount received by the user. The background can clearly see the sending and receiving of information. According to the user's reception, Billed by volume.

3. Pay by effect: Only when the effect is produced

(1): cpd is billed according to the number of downloads by the user. Only when the user has seen the advertisement and downloaded the software Charges will be charged later, mainly for downloading some software.

(2): CPR is billed according to the amount of information users register or fill in. For example, some software promotions or some merchants who want to collect user information will place such advertisements. Billing is only done after the user actually registers and submits his or her information.

(3): CPS is billed based on sales volume. It can be simply understood that you help it buy products and then charge a certain commission. Many advertisers are unwilling to accept this kind of advertising. Most of them are It is together with CPC, which is equivalent to the basic salary + commission model.

Legal basis: The State Administration for Market Regulation solicits opinions on the "Internet Advertising Management Measures (Draft for Public Comments)". The opinion states that advertisements for special goods or services that are subject to review by the advertising review authority according to laws and administrative regulations, such as medical treatment, medicines, special medical formula foods, medical devices, pesticides, veterinary drugs, health food advertisements, etc., shall not be published without review. . The Internet is not allowed to be used to publish off-campus training advertisements for primary and secondary schools and kindergartens. Internet media such as websites, web pages, and Internet applications targeted at minors are not allowed to publish medical, pharmaceutical, health food, medical equipment, cosmetics, alcohol, beauty advertisements, and online game advertisements that are detrimental to the physical and mental health of minors.