Model essay on mobile phone use survey report

Mobile phones are used by almost everyone now, so do you know how to write a survey report on mobile phone use? The following is a sample of a mobile phone usage survey report that I have compiled for you. Welcome to reading.

Model article 1: With the improvement of living standards, the popularity of mobile phones has increased year by year, and the range of users has gradually expanded. Nowadays, there are more and more high school students with mobile phones. In order to fully understand the students' carrying and using mobile phones on campus and their real thoughts and practices, the education department of our school organized a questionnaire survey on students carrying and using mobile phones on campus on April 2 1. A total of 4,500 questionnaires were distributed in this survey, and 3,850 valid answers were received. There is no personal information required to fill in the questionnaire, which ensures the authenticity of the survey results. After the investigation, we made a careful statistics and analysis of the questionnaire.

1. According to the survey data, 52.83% students carry mobile phones on campus, and 22.73% students carry mobile phones all the time or often. As for the storage of mobile phones, 25. 12% students put them in the dormitory, 20.75% students choose to carry them with them but turn them off during class, and 4. 13% students choose to carry them with them and turn them on during class, that is, nearly 50% students carry them with them. It can be seen that students in our school have a high mobile phone holding rate and use it frequently. For some students, mobile phones have become a very important part of their lives and have had a negative impact.

(2) (1) In terms of the function of carrying a mobile phone, 53.04% of the students think that the mobile phone is dispensable, 3.82% think that the mobile phone only meets the needs of personal vanity, and 36.438+0% think it is very useful. In addition, 6.62% students think it has no positive effect.

(2) From the point of view of carrying mobile phones on campus, 25.90% of students choose parents' support, 2 1.95% choose parents' firm opposition, 47.64% choose parents' indifference, and 4.49% think parents buy mobile phones for their children because they see their classmates' strong demands.

(3) With regard to mobile phone consumption, mobile phones above 500 yuan account for the majority, of which 100 1 yuan accounts for 12.75%. 9.06% of operators spend more than 2 1 a month, that is, about 8% of operators spend more than 2 1 yuan a month.

The above statistics show that most students think that mobile phones will not have a positive impact on life and study, and some students only buy mobile phones to meet the needs of personal vanity. For middle school students who have no financial ability, mobile phones are a kind of high consumption. This kind of purchase motivation will inevitably lead to the comparison psychology among students, affect the healthy development of students' body and mind, and bring unnecessary burden to the family economy.

Third, in the use of mobile phones, 48.49% of middle school students use mobile phones for family contact, and 10. 1% is used to contact classmates and off-campus personnel. 15.9% students have sent and received boring short messages, and 2.99% students have been exposed to obscene and other unhealthy information through mobile phones. According to this statistic, the use of mobile phones has a negative impact on the life and study of some students. The main task of students should be learning. Unnecessary text messages and phone calls will inevitably distract their learning energy and eventually lead to a decline in their academic performance. Unhealthy information directly affects students' physical and mental development.

Fourthly, on the issue of campus public telephones, 56. 13% students think that there are too few public telephones to meet the needs of students; 22.5 1% students said that they never used campus public telephones. In view of this problem, the school will moderately increase the number of public telephones to fully meet the needs of students.

According to the comprehensive survey results, there are some problems in the motivation and use of mobile phones among students in our school. The main hazards are: some students turn on their mobile phones during class, use them illegally, disturb the classroom order, affect teaching, and show disrespect to teachers and classmates; The use of mobile phones by students is not conducive to the formation of good psychological quality; High school students are in the period of character building, with unstable thoughts and great emotional fluctuations, which are easily influenced by the external environment, making their consumption somewhat blind. Students' use of mobile phones will lead to comparison psychology, which is not conducive to the development of good consumption habits. More importantly, students' main task at this stage is to study, and unnecessary text messages and phone calls will distract their energy and affect their academic performance.

For the healthy development of students' body and mind, and to ensure the convenience of contact between students and their parents, it is suggested that schools should add public telephones on campus. Students no longer bring mobile phones into school.

After 2: 95, that is, people born in 1995- 1999 and aged 16-20 at the end of adolescence, the total population is about 1 100 million, accounting for less than 10% of the population, but they are mobile phone users. With the growth of age, the post-95 generation is rising rapidly and will be the main user group of mobile consumption in the next few years.

Full report:

So, how do users use mobile phones after 95? What are the characteristics? What functions do they often use? What applications do you like? What about mobile consumption? How do mobile phones and mobile internet profoundly affect their lives?

In order to answer these questions and provide reference for the product direction strategy, MUX user research group conducted a special survey, integrated a variety of research methods, and conducted a comprehensive and in-depth understanding of the post-95 population:

1) One-on-one in-depth interview: Face-to-face interview with representative post-1995 students to deeply understand their thoughts, behaviors, motivations and needs.

2) Group discussion: 6-8 students are invited to participate in the discussion in view of the key issues that everyone is concerned about.

3) Log method: 13 post-90s people who live in different parts of the motherland take photos, record their work and life in detail for a week, and show their mobile phones and lives with their mobile phones.

4) Questionnaire survey: More than 6,000 post-90s people participated in the questionnaire survey on mobile phone use behavior to express their views and attitudes.

First of all, the use of mobile phones

Android is widely used after 90s, and the ratio of Android to Apple is about 8: 1, which is much higher than that after 90s and 80s. On the one hand, unlike the post-80s and post-80s who experienced the transformation of Internet devices such as computers, PADs and mobile phones, the post-90s are aborigines of the mobile Internet, and their mobile phones are their most commonly used and accustomed way to surf the Internet. There are few tools to replace the Internet, and the mobile Internet has become a part of life, with strong psychological discomfort and urgent demand for mobile Internet access. On the other hand, most of the post-1995 generation are in the reading stage, most of them can't surf the Internet anytime and anywhere, and the online time is limited and concentrated; The results show that it will be fully utilized in limited online time and consume more traffic per unit time.

Second, download the application.

After 95, I prefer to try new applications. Compared with the post-85 s and post-90 s, the proportion of downloading apps in order to try novelty after 95 s is higher, and the proportion of downloading apps when needed is lower. Visiting the app store is the main way to discover and download new applications after 90s.

Third, common functions

The main purposes and functions of using mobile phones after 1995 are entertainment, socialization and learning. The main reason is that most of the post-1995 generation have not really entered the society, and the social circle of life is narrow and the demand is relatively limited.

1. Entertainment

In terms of entertainment, the post-95 s especially like the content and design of pan-secondary elements. For example, after 1995, the interest in animation videos is much higher than that of other age groups, and the novels of pan-second dimension are very popular. The secondary element APP is particularly popular after 1995, and the pan-secondary element APP is also more popular after 1995.

2. Assisted learning

Learning is also the theme of post-95 life, and mobile phones play an important role in their learning. Different from the post-90 s and post-80 s who think that computers are auxiliary learning and mobile phones are mainly communication and entertainment tools, post-90 s think that mobile phones are as important as computers in auxiliary learning. Search and learning apps are the main ways to use them. The younger you are, the more you use learning apps. The older you get, the more you use search to solve learning problems.

Chatting and socializing

Chat social APP is the most commonly used application type after 1995, because one of the characteristics of adolescence is a strong need to show yourself, establish contact with others, and gain recognition and respect. QQ is the most commonly used chat application for acquaintances and the most widely used chat application for strangers. The two coexist and promote each other, just as a user wrote in his blog:? Use Post Bar to enlarge the circle of friends, and use QQ to strengthen the feelings with friends. ?

4. Mobile consumption

1) Status quo: There is little consumption experience at present.

Undeniably, the post-1995 generation has not become the main consumer of the mobile terminal, and the proportion of purchasing goods, living services and wealth management online on mobile phones is lower than that of the post-1990 s and post-1985 s.

2) Reason: Limited by status and income.

The main reason is that more than half of the post-1995 generation are middle school students, and they are the extension party of their parents. At present, there is no economic basis for purchasing life services, and there are very few life services that need to make their own purchase decisions in real life. Compared with the post-90 s and post-85 s, the consumption per unit time is less, the proportion of credit card holders is lower, and shopping has no decision-making power.

3) Potential: There is a lot of room for future growth.

A capital but! After entering junior college, the proportion of independent income obtained by working and other means increased after 1995, and the average living expenses increased; It shows that the proportion of mobile phone life service use has increased rapidly, the types and amounts have increased, and a larger proportion has the right to decide on shopping.

4) Use of various life services

After 1995, the proportion of mobile consumption in colleges and universities increased, and the frequency of categories increased. The demand is mainly short-term eating, drinking and having fun. The most commonly used consumer apps are group buying and take-away, which are reflected in catering, movie tickets and travel.

Four. abstract

In this survey, we focus on the hot spots that everyone is concerned about at present. Post-95 crowd? Life schedules, mobile phones, network conditions, mobile phone usage habits and major apps have all been carefully scanned and discussed; Multi-directional and multi-angle presentation of post-95 life scenes in the era of mobile Internet. In order to provide information for us to do user demand mining and user behavior understanding in our work.

Model report of mobile phone use survey Part III: Dear students:

Hello! We are conducting a questionnaire survey on college students' use of mobile phones, and hope to know your use of mobile phones through this questionnaire. Thank you for your participation and support!

1. [multiple-choice questions] generally use mobile phones.

A. Browse the Web B. Listen to songs C. Take photos and videos D. Watch videos E. Play popular games F.QQ, WeChat G. Read novels H. Others

2. How much time do you spend using your mobile phone every day on average?

A.2 hours, B.2-5 hours, C.6-9 hours, D.9 hours or more.

3. Do you use mobile phone in class?

A. use it occasionally. B. use it frequently. C. Never use it.

4. Where did you spend your phone bill for a month?

A. Call B. Send SMS C. Traffic packet D. Others

5. What's the price of your mobile phone?

A./kloc-less than 0/000 yuan; A. 1000-2000 yuan; C.2000-3000 D.3000 yuan or more.

6. What is your ideal mobile phone price?

A./kloc-less than 0/000 yuan; A. 1000-3000 yuan; C.3000-5000 D.5000 yuan or more.

7. When you buy a mobile phone, which factor do you consider first? [Multiple-choice questions] [Required questions]

A. brand B. quality C. appearance D. feel comfortable E. function F. after-sales service G. price H. configuration

I. Others

8. What are your expectations for mobile phones (quality, appearance, comfort, function, after-sales service, price, configuration, etc.)? )? (You can choose one or more aspects to answer)