Automobile activity planning scheme (selected 3 articles)

Automobile activity planning scheme (selected 3 articles)

In order to ensure the smooth and successful activities, it is often necessary to prepare an activity plan in advance, which can define a general direction for an activity. How should the activity plan be made? The following is the automobile activity planning scheme (selected 3 articles) I have compiled for you, hoping to help you.

I. Activity background:

1 October1day is an annual national day to commemorate the founding of new China. On this memorable day, FAW-Volkswagen Audi authorized Suzhou Automobile Sales & Service Co., Ltd. to carry out the activity of "Audi welcomes the National Day and sends gifts nonstop".

Second, the purpose of the activity:

Spread Audi's brand concept of "breaking through technology and enlightening the future", and penetrate Audi's brand value of "dynamic, enterprising and noble" into people's hearts, thus improving sales and turnover.

Third, the activity time:

20xx65438+1October1-20xx65438+1October 7th.

Four. Location:

Suzhou geda Audi auto sales service co., ltd

Verb (short for verb) activity:

(A) the sudden value of celebrity endorsements

1, dynamic

Exercise can best reflect the dynamic rhythm. We will invite Marchy Lee to speak for Audi's "sports" concept. He is exactly the same as the brand image. We are confident that its endorsement will help convey Audi's brand image, inject new impetus into the brand and ignite the enthusiasm of Audi fans, racing fans and car enthusiasts for the Audi brand.

2, enterprising

Positive, can best reflect the characteristics of enterprising. We will invite Lang Lang to speak for Audi's "enterprising" concept, and his positive attitude towards music can best reflect the brand value of Audi's "enterprising". Another reason is that Langdong has a far-reaching influence in the world and can drive the world's enthusiasm for Audi.

3, distinguished

Atmosphere and elegance are the best embodiment of dignity. We will invite Maggie Cheung, a famous movie star, as the spokesman of the "noble" brand value. Highlight the elegant quality of Audi, not only men can drive, but also women can drive. Not only that, women can also reflect the quality of Audi.

(2) Five Gifts and Gifts

1, gift

During the activity, you can get a TV set if you order any Audi model.

During the activity, you can get a compulsory vehicle compulsory insurance by ordering any Audi model.

2. Double gift

Audi's exclusive National Day vehicles.

Audi Q7 enjoys the manufacturer's guide price 1347000 for high power, and enjoys a special price of 20% on National Day. Audi TTCoupe manufacturer's guide price is 5 19000, and the National Day special price is 20% off.

Audi A8L high-power comfort manufacturer's guide price 1 158800, 8.2% discount on National Day special.

3. Triple gifts

Audi A6L's cash is reduced by 70,000 yuan at most. If you order A6L to replace the old motor vehicle, you can get vehicle commercial insurance worth12,000 yuan.

Audi A4L car dropped 30,000 yuan, and the old motor vehicle replacement order A4L can get 8,000 yuan worth of vehicle commercial insurance.

Audi Q5 can be reduced by up to 28,000 yuan, and one-year silver extended warranty can be obtained by replacing the old motor vehicle to order Q5. The newly imported Audi Q3 dropped 20,000 yuan.

4. Four gifts

During the activity, you can get a vehicle replacement voucher worth 1000 yuan when you come to the store to consult the replacement of old motor vehicles.

5. Five gifts

During the activity, you can enjoy the car test drive in the store and have the opportunity to extract beautiful Audi TT models.

Action plan of intransitive verbs:

1, broadcast by Suzhou Satellite TV for three consecutive days.

Advertisements in major squares will be shown on the screen for three consecutive days.

3. Sports Square Auto Show for 2 days.

Seven, matters needing attention:

1, 10, 1 On the National Day, you can join the "Car Appreciation, Test Drive, Tasting Group Purchase" held by the Austrian Travel Exhibition Hall as long as you call the registration number. At that time, our store will also launch the National Day group purchase policies of Audi A4L, A6L and Q5, which will make you feel excited.

We will also maintain your car for free.

First, the plan before automobile marketing.

In the near future, driving will be a life skill that people generally master, and cars will no longer be a symbol of privileged people, but a means of transportation for people to go out. Then when people have a car of their own, they will undoubtedly care a lot. The usual cleaning care and regular beauty maintenance of cars will inevitably become people's daily consumption content.

In order to make students' theories and skills meet the needs of the society and have more practical opportunities, Henan Business School decided to jointly set up a small car beauty shop to build a practical platform for students majoring in automobile marketing and cultivate their practical ability.

Second, the market analysis of automobile marketing plan

(A), the environment and market analysis

1, industry analysis

With the rapid development of automobile industry and the rapid popularization of automobile consumption, the automobile will eventually become a means of transportation and enter thousands of households, just like refrigerators and color TVs, becoming a necessity in our lives. With the family and popularization of cars, the life of integrating people and cars has gradually become fashionable. Not only is the concept of car owners deeply rooted in people's hearts, but fashion, individuality and novelty have also become the pursuit goals of car owners.

2. Competition analysis

On the surface, the automobile after-sales service market is very active in various forms, but the essence is mixed, and only a handful of brands are formed. Generally speaking, it is still in a state of chaos. Nowadays, small shops in the automobile service industry are everywhere, and there is no large-scale operation. There is low-price competition between shops and they undermine each other. Serious disorderly management has affected the formation of competitiveness in this field. Most service enterprises in China's automobile aftermarket are scattered, and some chain enterprises are not perfect and mature enough. Moreover, due to its own limitations, it has insufficient control over the overall market and has not formed a large-scale monopoly and national brand.

At present, there are a series of problems in the automobile follow-up service market, mainly because several sub-sectors are still in the stage of disorderly competition: there are many enterprises in the automobile parts industry with different scales and backward market development methods; Management is backward, business model is backward, and some enterprises compete unfairly. Many large enterprises in the automobile maintenance industry have unsatisfactory benefits, but small roadside auto repair shops and quick repair maintenance centers have quietly emerged. At present, the current situation of automobile beauty maintenance industry is that the operation is not standardized, the quality is not guaranteed, and the fees are unreasonable. Most street shops are born without scientific management, technical support and formal purchase channels. The existence and operation of these stores have seriously dampened the enthusiasm of car owners for consumption.

3. Consumer analysis

At present, the automobile follow-up service can no longer meet the high standard requirements of car owners, and many people in the industry have begun to actively explore new ways of industry development. It is a brand store with high brand reputation, good storefront image, standardized operation and strong service awareness; A reputable and reliable automobile beauty maintenance shop. Because, with the change of people's consumption concept and the enhancement of consumption consciousness and self-protection consciousness, people should not only meet the demand of direct consumption, but also meet the demand of psychological consumption to the maximum extent.

(B), swot analysis

Advantages: This car beauty shop is jointly opened by the school for students. The employees are all students of their own school, and the managers are mainly teachers of their own school. In this case, it is conducive to management, discussion and communication, focused and clear relative to the target customers, and easy to promote.

Disadvantages: the geographical location is located in the school, the space is relatively closed, and the radiation range is narrow; The management and service team members are mainly composed of inexperienced teachers and students, lacking development management and technical inspection, and the process of opening a store is also a process of learning and exploring.

Opportunity: At present, the automobile beauty industry has not yet formed a scale, and there is a lot of room for development. Furthermore, we can make full use of the relationship between teachers and students at school, communicate and do business well, thus bringing more new customers and expanding business scope and market share.

Threat: It is an immature industry. Although the prospect is good, our team lacks experience, which is a great challenge for future development.

Third, the market positioning of automobile marketing plan

Beauty shop name:

In addition to the beautiful appearance, the most important thing is that the car can run safely and normally, because if a car beauty shop is developed, we can also join the car inspection and maintenance business, so we hope that in addition to beautifying the car for the riders who come here, we can also test the car safety system for them free of charge. If there is any problem, after we fix it, we can drive on the road safely and steadily. So we named this store "Anxing Automobile Beauty Shop"

The rapid development of automobile industry in China shows the strong demand for automobile aftermarket. This demand will become more and more rational with the deepening of people's understanding of cars, and will gradually transform from simple beautification to the demand for additional services. At the same time, the automobile quick repair industry is not mature enough, and the business thinking and concept should be ahead of the demand. Emphasis on quality, service, characteristics and industry differentiation will be the main development trend of this industry.

Based on the in-depth analysis and summary of the service industry in the automobile market, combined with the current situation of the automobile market, Anxing automobile beauty shop has made an in-depth examination from several aspects, such as target customers, brands, marketing, products, services, prices and promotions. And provides a traditional backward marketing method different from the traditional one. Anhang automobile beauty shop is small but complete, specializing in small and refined, and locking in the automobile beauty service route with less investment and quick return.

The target customers of Anxing Automobile Beauty Shop are the school staff and the owners of the school motorcade. This body has a certain cultural quality and taste, which is in line with the traditional culture of China. This organization has high requirements for the fineness and perfection of services and products, but it is not sensitive to the price. According to the price theory, there are three main factors that affect the pricing of automobile beauty services: cost, demand and competition. Cost is the basic component of beauty service value, which determines the lower limit of beauty service price. If the price is lower than the cost, it will be unprofitable. Market demand affects customers' understanding of the value of beauty services, and then determines the upper limit of the price of beauty services, while market competition conditions adjust the constant fluctuation between the upper and lower limits, and finally determine the market price of beauty services. However, when studying the cost, market supply and demand and competition of beauty service, it must be related to the basic characteristics of service.

However, with the growth of their career and the accumulation of income, they will change from functional consumption to comfortable consumption and become our main consumer.

Fourth, the marketing objectives of the automobile marketing plan

Based on the above market analysis, we initially designated this store as a small car beauty shop, mainly aimed at school bus friends and staff. I hope that after the initial operation, I can have better development, carry out more business, have more customers and make profits in a certain period of time.

In a short time, let all the faculty and staff become our regular customers. On this basis, raise awareness, use old customers to attract new customers, let the owners of North University Town know about this and come to our store for consumption.

A, planning name:

New energy vehicle activity planning book

Second, the activity background:

Since the establishment of new energy vehicles, the team has grown stronger and the mass production of products is just around the corner. The urgent task is to enhance the cohesion of the team and maximize the efficiency of the team.

Third, the purpose and significance of the activity:

1. In order to enrich employees' spare time and relax their body and mind,

2. Enhance the friendship between employees and enhance the ability of teamwork.

3. Enhance employees' sense of belonging and collective honor, and enhance team cohesion.

Four. Target audience: all colleagues of new energy vehicles.

Verb (abbreviation of verb) Activity time: 20xx 65438+February 2-3.

Location of intransitive verb: Jinyun Mountain

Seven. Event Organizer: New Energy Vehicle Integrated Management Office

Eight. The specific process of the activity

Vehicle activity

(a), the leadership speech

(2) The host hosts the interactive game for about 1 hour.

1. Each member introduces himself with his own standard and strong hometown accent, improvises and encourages funny versions. If other people ask questions, they should answer less than or equal to 3 questions.

I hope you look good.

The host randomly selected two groups to participate in the activity, each group consists of four people, as follows:

1. Name any member of the other party; B, name an adjective at will; C, name an action at will; Ding, named at any time (maximum time 1 minute). The combination of the last four people is to order each other to do actions.

3. Password transmission

A, the host imitates the sound of a small animal for people in any row of seats, or sings a short song, so that people in this row of seats can pass it on in turn. Mutual transmission must be carried out in a low voice so that people next to it can't hear it. Finally, the last one told everyone loudly what he heard.

B at the same time, the host tells the last passenger in each train the same number (as complicated as possible), and then passes it forward in turn. You are not allowed to talk during the passing, and the team that passes the ball incorrectly will be eliminated, and the team that passes the ball correctly will be arranged in the order of completion time.

Step 4 pass the parcel

The music started, the flowers began to disperse, and the host stopped. Whoever spends money will carry out the plan.

Dinner activities

(a), the leadership speech

(B), the host interspersed with small activities

1. The "poor performers" in the car perform programs.

2, the cycle is gram.

Number of people: two people

Props: None

Preparation: None

Rule: The order is "hunter, bear, gun". Two people say the order at the same time, and make an action while saying the last word-the hunter's action is that his hands are akimbo; The bear moves with his hands on his chest; The action of the gun is to raise your hands into a pistol shape. Both sides use this action to judge the outcome. The hunter won the gun, the gun won the bear and the bear won the hunter. If the actions are the same, they will start again.

Highlight: The fun of this game lies in the big moves of both sides. It's funny to send blessings.

Prepare:

3. Idiom string

Number of people: 4 people

Props: tablet computer, pen

Preparation: Draw a table on the board, write the fixed content on the board in advance, cover it with paper, and fill in the remaining blanks by the participants.

Rule: Let participants write five idioms in the blank space on the title board and read them aloud to the audience. The host opened the note and asked the participants to add fixed sentences before their idioms and read them aloud to form a "complete" sentence.

Recommended reason: there will be wrong sentences.

Number of people: 8 people, divided into two groups

Props: white wine glass, white wine, water.

Preparation: Prepare a glass of real white wine and three glasses of water in two groups.

Rule: Only one of the four identical cups is white wine, and the other three are all water. Let the contestants perform in groups of four, and the other group guess who is drinking.

Highlights: test the performance skills of the players, rich expressions, and it is difficult to distinguish between true and false.

4. Truth or dare

Mountain climbing activity

(1) Outdoor expansion activities

1, monkeys sell peaches

All members take the stage, with 50 points for male representatives and/kloc-0 yuan for female representatives. Participants jog in circles, and the host arbitrarily names a price, such as 2.5 yuan, misspelling the price, eliminating it, and accepting punishment; Fight the right price, continue the game, and stay on the stage for the longest time, that is, the winning team.

I'll show you, and you can guess.

Step 3 take a group photo as a souvenir

(2) Take a group photo as a souvenir

Nine. budget

Transportation: 400 yuan.

Catering and accommodation: about 2600 yuan.

Small gift: around 500 yuan.

Total: 3,500 yuan

X. the person in charge of the activity and the main participants

Event planning and hosting: He Xuan.

Tickets and accommodation reservation: Wei Dai

Props and music preparation: Mary

Photography: Gao