Five summaries of salesperson work experience

Five summaries of salesperson work experience

Grasping the sales characteristics of store volume can also effectively increase the share of the company's products in the region, and more importantly, it can Reach a mutually beneficial and win-win situation with the store, especially the store's specific executors, so that everyone is happy, thereby turning disadvantages into advantages and laying the foundation for the next step of expansion. The following is a summary of salesperson work experience that I compiled for everyone to provide reference. Welcome to read.

Summary of salesperson work experience 1

As for the overall strategic plan of sales, it is formulated and controlled by the company headquarters. The focus of my internship is mainly on specific stores: Carrefour and RT-Mart.

Since May 10th, according to the company’s arrangement, I arrived in Guangzhou with the person in charge of Guangzhou District _ Xintang Store, Dali Store) After ten days of on-site internship, I have basically understood and mastered the operation modes and maintenance procedures of some stores. Now I will sort out the learning experience and experience of these days, which will be regarded as the work report of this internship. .

1. Provide store information to allow the company to avoid business risks

Salespersons are special personnel assigned by the company to stores. They are not only the bridge between the company and the store, but also the lubrication between the company and the store. agents, sensors and regulators. Therefore, as an excellent salesperson, you must understand the company's strategic purpose and understand the company's tactical policies; you must not only know the details and characteristics of the company's products entering the store, but also be familiar with the store's operating procedures, as well as some little-known The hidden rules of the industry are not only able to bear the dual pressure of the company and the store, but also take advantage of the situation to eliminate the friction coefficient in operations under such pressure, so that the company and the store always maintain a happy and harmonious cooperation situation. Only in this way can we successfully collect relevant information such as the store's marketing performance, purchase cycle, return frequency, supplier entry and exit status, etc. through all possible channels (such as the purchasing department, finance department, section chief, promoter, and even the cashier office) , and provide timely feedback to the company as a reference for the company to avoid store risks.

Carrefour’s background and scale (ignored here), based solely on its reputation, market coverage and competitiveness among large-scale retail chains, should be classified as a Class A enterprise, which is also our company. One of the important sales channels, although its procurement channels, store operations, customer relationship maintenance, etc. are much more complicated than similar companies such as Wal-Mart, it is generally operating well.

2. Store business cooperation negotiations

The store business cooperation negotiations mentioned here refer to some local and targeted negotiations under the company’s established overall policies and strategies. Temporary contract, metaphor: detailed and quantified arrangements and adjustments to a certain best-selling or slow-selling item in promotional activities such as quarterly, monthly, and posters. Including providing "golden display space", demonstration platform and other restrictive and overwhelming convenience conditions for competing products.

This approach can not only cater to the general operation mode of the store, capture the sales characteristics of the store's volume, but also effectively increase the share of the company's products in the region. More importantly, it can cooperate with the store , especially the specific executors of the store, achieve a win-win situation that is mutually beneficial and everyone is happy, thus turning disadvantages into advantages and laying the foundation for the next step of expansion.

3. Maintenance of retail terminals

Under the guidance of the company’s correct and complete sales strategy, and under the sudden rise of the brand effect in the East China market, the company was able to successfully sign contracts with well-known stores from all over the country. , with the continuous expansion of sales channels, sales performance has also increased exponentially. The good market effect has not only created huge economic benefits for the company, but also created corresponding work difficulties and potential risks for the company. Therefore, as a front-line business, we should be prepared for danger in times of peace, and at the same time, we should also face difficulties head on. Therefore, I think maintaining customer sentiment at the retail terminal has become the top priority of our work, because all the preliminary work and efforts have meaning and can only generate value at the retail terminal.

It can be said that the contract with the store is just an abstract master plan at the upper level, just like starting a business; and the maintenance of customer sentiment at the retail terminal is the specific operation and execution of the master plan, which can even be understood as vigorous efforts. Support is like maintaining the status quo. This is what the saying goes: It is easy to start a business, but difficult to maintain it.

Therefore, customer relationship maintenance at retail terminals must be taken care of in every aspect!

The specific details may vary from person to person, but in general it is common sense, such as telephone contact and on-site visit to the section manager. , purchasing supervisors, receiving supervisors, financial managers, and even promoters and cashiers of competing products. If necessary, they must gather in batches or send small gifts to maintain a good relationship. In actual work, such as the launch of new products, It is easy to communicate and deal with the promotion of dead goods and counter sales.

Especially department heads are key public relations targets. Once we get the support or acquiescence of the section chief, we can arrange promotions and launch new products at any time. In addition, the section chief has the responsibility of arranging the layout of single products. Power, and the quality of the display position is very important. A good display position will have the effect of getting twice the result with half the effort. The golden display position can not only fully attract customers, but also have a good advertising effect; it can not only increase the visibility of the product and corporate image, and also ensure sales. What's more, even if our promoters use other methods to display other competing products in confusion on one side of the shelf, while displaying our company's products neatly and uniformly in a wide and eye-catching golden display space, as long as it does not affect his work , if there is no complaint, the section chief will just ignore it and turn a blind eye.

IV. Promotion and maintenance of orders

Regularly conduct summary statistics on the number of orders and inventory in each store, and make comparative rankings of purchase amount and sales amount. Find out the best-selling and slow-selling products, analyze the reasons, and solve the problems. Based on healthy customer sentiment maintenance and good cooperative relationships, actively coordinate the sales increase of old products and the launch of new products, and promptly and clearly propose various constructive sales proposals to stores to encourage stores to increase order volume and shorten order cycles. , and separately archive and manage the orders of each store in chronological order, as sales data and historical files for reference, and also to facilitate timely replenishment of arranged goods.

5. Maintain communication and supervision with promoters

Promoters are the direct converters between products and consumers. Maintain communication and communication with promoters to understand and master them at any time. The dynamics and mentality of promoters are compulsory courses in business; the high mobility of promoters has long been an indisputable fact in the industry, especially in the current special period when labor resources are relatively scarce, good promoters are rare. Therefore, as a business, you must always pay attention to recruiting talents, and you must also spend time and efforts to stabilize the existing sales team.

An excellent promoter is undoubtedly the guarantee of sales. I think everyone will not deny this. Appropriate encouragement and affirmation of promoters, as well as timely encouragement and guidance, can fully mobilize the enthusiasm and enthusiasm of promoters. A promoter who is skilled in demonstration, accurate in explanation, and full of enthusiasm can not only capture real-time customers, but also It can win many potential customers, and at the same time, it can also shape the brand effect of the product and the corporate image of the company.

The above are some of my experiences from this internship. I am very grateful to _ Training! Salesperson work experience summary 2

After the previous work and 50 days of hard work, we expected to complete _% of the annual sales gross profit average plan, and actually completed _%, nearly _% 50% of the sales team has exceeded their quota. The top three departments are: fresh food department with 105% completion, food department with 102.7%, and department store department with 98.9% completion.

The completion of the two-quarter sales plan in 20_, such performance embodies the wisdom and efforts of all cadres and employees. Here, on behalf of __ Department Store, I would like to express my heartfelt thanks and high salute to everyone. ! Here is a brief summary of the main sales work in the two sales periods of 20_:

1. Operational aspects

(1) Do a good job in marketing planning and seek innovation and change.

Due to the changes in the __ retail market situation, in 20_ our __ department store also worked hard on marketing planning and promotional activities. The purpose is to seize the sales of the two major festivals of New Year's Day and Spring Festival. We launched a series of promotional activities: Membership Redeem points for prizes, catch prizes, buy gifts, discounts, special offers, Christmas Eve free fruit, lucky wheel, large-scale cultural performances, Spring Festival couplets, blessing words, red envelopes, Lantern Festival street sales, Valentine's Day wish making Shi Lei cash cards, sending roses, decorating the chocolate street, etc. These activities have played a certain role in gathering popularity of the mall, expanding its influence, and promoting sales.

Because we have little experience in promotional planning, but through the efforts of Manager Zhang and colleagues, our promotional activities have achieved certain results. We believe that our promotional activities will become more and more popular. Getting better and better. A good start is half the battle. After the peak holiday season, the focus of work will shift from ensuring supply during the peak season to promoting sales during the off-season. Persist in "using restraints and borrowing verses without restraint", and especially write articles that "make restraints without restraint". Strive for the support of manufacturers, integrate various marketing resources, plan marketing plans in a unified manner, grasp the time, form, scale and intensity of marketing activities in a unified and integrated manner, and amplify the promotional function of marketing resources.

(2) Do a good job in product structure adjustment and inventory management, strive for policy support from manufacturers, and adapt to market consumer demand. Due to changes in the economic situation and changes in the competition pattern of the sales market, it is difficult to grasp the product structure and inventory this year. With the arrival of the two peak sales seasons, managers of each department have always adjusted the product structure and organized marketable products. Inventory management optimization is an important task to implement. The managers of each department took the initiative to analyze the sales situation of the two festivals, and conducted a more detailed analysis of the product structure and inventory. In accordance with the principle of survival of the fittest, they adjusted the product structure and did a good job in inventory management.

1. Fresh Food Department: The department manager held a meeting and talked with the leaders of each group to study the purchase plan. The final volume of goods requested was basically accurate.

In order to attract more customers, the department manager communicated frequently with suppliers and basically achieved the purchase and sales strategy of lowest purchase price and lower selling price than Xinglong. In addition, many new products have been added, such as Beijing specialty pastries and glutinous rice cakes in the pastry group; red mud peanuts, low-priced rock sugar, and raisins in the dried fruit group; Goubangzi smoked chicken and Jinjiang sausage for ten yuan each in the sausage group. etc., all increase sales.

2. Food Department: Based on the actual situation this year, the shipment volume has been adjusted. Beer, mid-to-low-end liquor, and gift pack series are 75% of last year’s;

Moutai, Wuliangye, and Jiannanchun The price for high-end wines is 50% of last year’s; edible oils can be bought as you go, and seasonings and drinks are better than less. After two quarters, it looks like this ratio is correct. In order to enrich product varieties and improve competitiveness, we have newly added golden wine, imported Pringles potato chips, Friends Fun series potato chips, hanging furnace peanuts, 600g southern black sesame paste, sugar series, baby grain noodles, etc.

3. Department Store Department: The department manager analyzes the existing inventory situation and operating conditions with each team, and accurately requests goods to ensure that there is no large backlog or out of stock of goods in stock after the holiday.

According to folk custom, Chinese people have the habit of changing daily necessities during the Spring Festival. Department stores have provided more than 100 varieties of daily bowls, more than 50 types of chopsticks, and more than 40 types of cutting boards. There are more than 60 types of stainless steel and plastic basins, resulting in a steady increase in sales.

4. Knitting Department: Communicated with manufacturers and secured some special offers: the bedding group’s special price of ?108? double quilt, sold nearly 300 pieces, and drove the sales of other products.

5. Shoe Department: Strengthen coordination with various joint distributors and suppliers to strive for more preferential policies and promotional resources.

For example, the children's shoes group assembled a new set of containers, changed its image, increased sales, and completed an average of 108.1% of the plan.

6. Clothing Department: Due to rising raw material prices, high commodity prices, and declining purchasing power, the entire clothing industry seems deserted. Sales of each manufacturer have plummeted compared to last year. Department managers and salespeople inspect the market every day,* **Same as analysis and discussion.

Tianjin children’s clothing in the children’s clothing group has become the flagship product, which is affordable and suitable for sports. Another fashionable style has been introduced, making children's clothing sales very optimistic, completing 91.3% of the plan.

Summary of Salesperson Work Experience 3

For those who are new to the sales industry, learning is an endless process. 20_ was the first year that I joined the sales force. I learned a lot during this year. Let me summarize the work of this year as follows:

At the end of the year, I started to miss a lot of things. I miss the moment when I hugged my roommates and bid farewell to each other after graduation; I miss the excitement when I got my first official job; I remember the expression on my face when I packed my luggage and my thoughts about the future along the way; I also want to thank many people at the end of the year. I would like to thank the leaders and seniors who have guided me. Their selflessness and tolerance have enabled me to quickly integrate into this group; I would like to thank everyone in the China Marketing Department. Although there are not many contacts and expressions, I have already made relevant contributions. Your memories are in my heart.

Time slips by your fingertips inadvertently. It has been nearly two months since I entered Zhaoji Shoes Co., Ltd., and I have also started a new work and study process. I have just stepped out of the society, I have never paid attention to fashion, and even celebrities will be confused if they are not too eye-catching. I need to learn a lot of things while choosing this place. About fashion, about aesthetics, about color, about seasons, about design and so on.

Two months is not a long time. The brief but impressive military training, the training on company rules and regulations and corporate culture, and the step-by-step guidance of the seniors on the first day in the China Marketing Department all seemed to have just happened yesterday. Two months is enough for us to integrate into the Zhaoji group and develop an inseparable feeling for it. Its history, its culture, its core values, its rules and regulations, and so on. Many words are still ringing in my ears. The persistent pursuit of quality, the core values ??of truthfulness, kindness, and perfection, as well as the story about the cup of nipple milk, etc. Life here is less busy and more comfortable. We shuttle between dormitories, canteens and work places, leading a busy but fulfilling work.

In two months, I have begun to like this place, and my work is slowly getting on track. From being completely unfamiliar at the beginning, now I can add footnotes to each pair of shoes through imitation and integration or my own accidental inspiration.

When I first arrived here, I browsed some fashion magazines every day, tried to record those beautiful words and sentences, and thought about the angle from which they wrote the copy for each piece of clothing or shoes. There are always some words that move me or trigger some kind of desire in me. At this time, you will find that you have many shortcomings. Not very good writing, complete unfamiliarity with the fashion world, distance from consumers living at that level, and everything about design and aesthetics.

In order to adapt to work as quickly as possible, I tried hard to search for various information, whether online, in magazines, or in purchased books. A friend who encouraged me to study advertising introduced me to several advertising books, and I also took the opportunity to get to know two Taiwanese copywriters, Li Xinpin and Xu Shunying.

This month, I started to try to write about 20_Top, b&b spring and summer fashion trends, and major shoe styles. This is a relatively difficult process for me. Before this, I had always hoped that Ms. Chen would send me to the design and development team to study for some time to understand the characteristics of shoes and the use of materials. I repeatedly looked at the shoes that needed to be written about, and tried to write down some of the characteristics. Then I went to some fashion websites to find some relevant introductions to similar shoes, and looked through the notes I had made in reading fashion magazines in the past. I really couldn’t help it. I go downstairs to look at each pair of shoes. Although I still can’t give that unique place a nice name, but when I’m lucky I meet some people from the sales department, which makes me gain a lot.

No matter what the result is, the process is enjoyable after all, but after many days of hard work finally pays off, the state of mind cannot be expressed in words, just the touch that this job brings to me. In addition to learning things, I also experienced the fun that work brings me.

In these almost two months, I was mainly responsible for the following work:

1. Writing some internal and external text content of the company.

For example: Tompu’s 30th anniversary celebration letter of thanks to members, the company’s external New Year greeting cards and New Year promotional text messages, etc.

2. According to the requirements of the shopping mall, provide unified shopping mall packaging promotional text, or copywriting of corporate products.

For example: 20_spring and summer fashion trends, b&b spring and summer fashion trends, dm brochure copywriting, spring and summer new main shoe style copywriting, Jinji Baina shopping mall copywriting, girlfriend information copywriting and wedding shoes Copywriting, etc.

From the time I entered the company to the present, through my own bits and pieces of learning and accumulation, as well as the help of leaders and seniors, I have understood the operating procedures of each department, and my work has begun to get on track. But there is still a long way to go before a good copywriter is what the company requires and what I pursue. Of course, there are also some shortcomings. For example: the copywriting I write does not impress me, I store too little knowledge, I occasionally feel that my mind is empty, I am not careful enough, and I have little communication with colleagues in the department, etc. 20_ is a year full of hope and challenges. I will continue to be a learner, complete every task assigned to me, and work hard to correct these deficiencies.

In order to make my future work more efficient and perfect, I will strive to do the following:

1. Correct attitude, be proactive, study hard, ask for advice humbly and listen to opinions from all sides. ;

2. Continue to read every fashion magazine carefully and take careful notes;

3. Collect information related to the company's products and strive to conduct a comprehensive review of the company's brand understanding.

4. As a learner, strive to efficiently complete the tasks assigned to me.

5. Enhance your understanding of work-related knowledge such as fashion, shopping malls, etc.

The above is a summary of my work in the past two months. Please correct me if I have any shortcomings. Thank you! Summary of Salesperson’s Work Experience 4

I have been working in clothing so far. It's been a week. Every day this week is in a state of intense and busy study. Through study, I deeply feel the breadth and depth of crystal, and deeply find that there is too much knowledge to learn. After coming to Crystal, I was assigned to the shoe area. After several days of study, I would like to report my study situation and ideological status from the following aspects.

1. On-site work

When you come to the shoe area, you first learn at the on-site counter to understand the classification, quality, price, origin and sales skills of shoes, so as to make up for the Lack of understanding of items in the area. Secondly, in the daily routine work, supervise the hygiene of the counter team, clear the fire exits, supervise the shopping guides to wear work clothes and wear work IDs, pay attention to the neat placement and correct writing of price tags, check the sales receipts, and the preparation of magnetic buckles. , fill in the entry form, and do the best prevention work. Finally, based on the actual situation, the shortcomings of each cabinet group are analyzed so that the work of each cabinet group can be better improved.

These on-site tasks seem to be tedious and trivial matters, but there is no trivial matter in sales and service. Countless trivial matters add up to become a big deal. There is a well-written book: details determine success or failure. Only by paying attention to details and daily little things can we maintain a good sales environment, ensure a good service, and ensure better sales performance.

2. Business familiarity

I have also learned a lot in business these days, from the correct entry of entry forms, correct filling of labels, shopping guide rules and regulations and other simple business To follow the heavy goods system, after-sales service standards, implementation details of the three guarantees of product quality and other difficult business. But I personally think that although I have learned a lot, not much can be really used, because everything depends on people, things and situations. To truly serve customers and suppliers, It's not just a back-to-back meeting system that can do it. This requires us to learn the system from practice, understand the crystal concept, and deal with the things we encounter. It requires us to study continuously and improve our own quality in order to become a qualified crystal manager. Summary of Salesperson’s Work Experience 5

Let me tell you a little bit about my experience in sales these days. The location of my current counter is not very eye-catching. Unlike the previous Gree air conditioner, the location is right at the elevator entrance. , others can see it as soon as they get on the elevator.

The location is not eye-catching, so there are very few customers these days. The first reaction of customers is basically? What brand is it, have you never heard of it? etc. In fact, this cannot be blamed on customers. It is late to enter the domestic market. Some people don't put much effort into advertising, so relatively speaking, fewer people know about it.

Actually, I was not very familiar with this brand. When I was working at Weifu Jinning Company in Nanjing, the pump bodies being hauled were sealed with tape, and the tape was marked "bosch". I didn’t pay much attention to the words at first, but later I found out on the Internet that it was a brand called ?_?, but I didn’t go into details about it.

I had just been working at Weifu Jinning Company for a few months, and the school happened to be holding a job fair, so I took the time to go. At the job fair, I saw Siemens at the job fair, so I went to check it out. When I saw that the name of the company said "Bossi China (Nanjing) Co., Ltd.", I still had some questions in my mind. Why? It's not called Siemens, but called Bosch China.

Only after I sold _ did I find out that _ and Siemens merged into one company, named Bosch China. This solved my doubts. As the saying goes: "The aroma of wine is not afraid of deep alleys." Now when it comes to refrigerators and washing machines, _ and Siemens are ranked first. I believe that as long as you know and understand more, there will naturally be more people, and I will work hard!

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