What are the main functional modules of a good CRM system?

Take Baihui CRM as an example. The CRM system has three main functional modules: marketing automation, sales automation, and customer service automation. It can help companies reduce sales cycles and sales costs, increase revenue, and help companies Find new markets and new channels needed to expand your business to improve customer value, satisfaction, profitability and loyalty, and ultimately create more revenue for the company.

1. The value that the CRM system can achieve at the corporate marketing level:

The CRM system can help companies effectively collect customer information from various marketing channels, including through search engine promotion, websites, Potential customer information obtained through various methods such as text messages, WeChat, and call centers, as well as clues flowing in offline from marketing events, exhibitions, etc., can all be stored in the CRM system. It can also automatically follow up on market activities, learn about activity effects, help companies effectively plan and improve market activity processes, optimize potential customer development processes, and increase lead conversion rates.

2. The value that the CRM system can realize at the enterprise sales level:

The CRM system can help enterprises manage business opportunities, customers, sales channels, etc. The sales automation function of the CRM system can organically combine all sales links of the enterprise and establish a customer-centered and smooth workflow between remote sales departments, between sales and marketing, and between sales and services. CRM systems can shorten the sales cycle, reduce costs, and improve sales success rates. It can also help the sales director arrange and manage team work, and help sales staff plan their daily work to quickly improve performance!

3. The value that the CRM system can realize at the customer service level:

The CRM system can help enterprises realize standardized service processes, help customer service personnel capture and track customer problems more accurately, and improve The efficiency and ability of customer service can improve customer satisfaction, develop old customers, extend the customer life cycle, tap potential sales opportunities from customer feedback, and allow customers to contribute more value to the enterprise.