Luckin Coffee's private domain operation stands out in the fierce market competition!

Luckin Coffee is an Internet coffee service company, which adopts a new retail model to change the consumption experience of the coffee market, mainly supplying freshly ground coffee, using the mobile Internet and big data technology. After listing for one year, it has 2,064 stores, creating a sales performance of selling hundreds of millions of cups of coffee and becoming a coffee brand in China's coffee market second only to Starbucks. Then why can it stand out from the fierce brand competition in the sight of Starbucks, the leader of Chinese coffee market? First of all, create a closed-loop retail ecology that integrates consumers, online applets and physical stores, activate private domain traffic, establish loyalty, encourage customers to buy again, and adopt fission marketing; Luckin Coffee adopts the mode of inviting customers to join the group, using its own applet, attracting consumers through the interest incentive of "joining the group to get coupons", adding Lucky, the chief welfare officer, as a friend, automatically recommending nearby WeChat groups based on geographical location, and then subsidizing them to capture the "situational moment" when office workers need coffee, triggering user demand and guiding consumption. Private domains will be laid out in 2020. In just three months, the number of private domain users of Luckin Coffee has exceeded 654.38+0.8 million, and more than 9,000 communities have been established, with about 654.38+0.65438+0.8 million community users. The frequency of consumption increased by 30% on a monthly basis, and the number of repurchases per week increased by 28%. Luckin Coffee has developed its own take-away service platform through the mode combination of "private domain+community +LBS (geographic location information)+live broadcast+applet", and achieved considerable private domain traffic conversion. Second, agile product feedback system; Qian Ceng, founder and CEO of Luckin Coffee, suggested that relying on the informationization of mobile network, consumers' online consumption behavior will be recorded and stored in the Internet database, and further analysis will form a portrait of users' consumption behavior to help Luckin Coffee adopt targeted marketing strategies; On the other hand, Internet big data has improved the back-end supply chain problem. The front end of APP obtains the purchase information of users, and the back end is connected with complex supply chain, logistics and financial management systems. All the collected data can be clearly displayed and analyzed, and the analysis results are logical. It can be seen that private domain marketing can accelerate the iteration of overall industry upgrading. C-side private domain operation is worth learning and using. Generally speaking, brand marketing is a systematic and long-term process. If traditional brands want to adapt to the downstream market and maintain sustainable development, they must carry out reform and innovation. Traditional retail brands should not only learn the marketing methods of Luckin Coffee, but also upgrade according to their own conditions to meet the needs of the modern market, and learn to use digital systems to achieve revenue growth. The multi-image commercial block launched by Sichuan Multi-image Technology Co., Ltd. can help enterprises intelligently and quickly generate channel operation systems and create vertical industries, franchise chains, regional e-commerce and other operation modes. All member information, order information, commodity information, product data and mall database can be managed independently in a single store. How do retailers and stores realize customer repurchase? Using BI data, end-user data statistics and portrait analysis are formed. Through the digital model operation, determine the marketing strategies of different regions or different stores. At the same time, firmly control the end-user data, maximize the protection of customer resources, build loyalty, and encourage customers to buy again. How can channel providers ensure supply and global control? Multi-access digital platform system is committed to creating an ecological platform for data integration and sharing. Through the digital supply chain platform, we can establish cooperative relations for many B-side partners and provide a better brand supply chain. Why can you trust us? Choose us? Enjoy more cooperative customers in well-known enterprises, high-quality universities, government units and other fields, and provide Internet system development and digital technical services to more than 2,000 customers such as Natural Gas Research Institute, Southwest Oil and Gas Field, Sichuan Shale Gas, Guanghan Agricultural Bureau, Feiyu Electric Power, LU ZHOU LAO JIAO CO.,LTD Co., Ltd., Jiang, Imperial Sanitary Ware, Good Boy, Good Family, Southwest University of Science and Technology and Sichuan Guanghua College. Since 14, the company has always adhered to the corporate values of "customer first" and "quality first", "becoming a professional first-class Internet digital information technology service provider" is our unchanging direction, and "creating a platform for employees, creating wealth for customers and creating value for society" is our firm mission.